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Young Hollywood

Young Hollywood
Type of businessPrivate company
Mass media
Type of site
Entertainment programming
Available inEnglish
FoundedApril 6, 2007 (2007-04-06) (United States and Canada)
HeadquartersLos Angeles, California, United States
Area servedUS, Canada, Europe, Asia, Middle East, North Africa, and South America
Founder(s)R. J. Williams
Key peopleR. J. Williams, CEO
URLwww.younghollywood.com
Current statusActive

Young Hollywood is a privately held multimedia entertainment company founded in Los Angeles, California, by R. J. Williams. The company licenses the “Young Hollywood” trademark domestically and internationally for various consumer products and services. It also owns a television network and is a large producer and distributor of celebrity content in the digital space, with over 2 billion views.[1]

Television network

Young Hollywood reaches over 700 million homes and is available in 24 languages. YHN is a 24/7 over-the-top premium network that offers scheduled programming and a significant video-on-demand library, currently available in more than 180 countries. The network creates and delivers original content year-round to a global audience.

In early 2015, Young Hollywood exclusively partnered with Apple to launch the network with content exclusive to the Apple TV platform. The channel premiered seven new original half-hour series and programming across multiple platforms, including reality, scripted series, animation, and documentaries, focusing on entertainment, music, sports, fashion, and lifestyle.[2] By the end of 2015, the network expanded to devices such as Roku,[3] Amazon Fire TV, Samsung Blu-ray players, and Android tablets and phones.[4]

Programming

Young Hollywood is known for avoiding gossip and being anti-paparazzi.[5] The YoungHollywood.com website, officially launched in 2007, reached 3 million unique visitors per month.[6] YH further expanded its audience by creating a street team of fan ambassadors to promote Young Hollywood.[7] Its distribution network extended the reach to over 100 million viewers.[8]

Young Hollywood has been compared to MTV because both offer a 360-degree approach to reaching zoomers. They both create original content, have a built-in distribution network with a significant marketing arm to promote their content, and have direct relationships with advertisers.[9]

Partnerships

YouTube

Young Hollywood partnered with Google for their channel initiative to launch "The Young Hollywood Network" (YHN) on YouTube in January 2012. Other brands included in the initiative included WWE and The Wall Street Journal[10][11] The Young Hollywood channel on YouTube is ranked #12 on AdAge magazine's list of "Top YouTube Original Channels of All-Time".[12]

TikTok

Young Hollywood created the first live-streamed hit show on TikTok's live.ly platform, which has over 95 million users. The premiere episode of Young Hollywood's series had nearly 600,000 live viewers.[7] Other notable Live.ly users include Mark Cuban and Time Inc.[13]

Jimmy Kimmel Live!

Young Hollywood programming was parodied in a skit during a 2012 episode of Jimmy Kimmel Live![14]

Four Seasons Hotel

In April 2010, Young Hollywood formed a strategic partnership with the Four Seasons Hotel Los Angeles at Beverly Hills to build a fiber-optic enabled, high-definition broadcast studio within the hotel,[15] where it conducts daily celebrity interviews.[15] In August 2011, the partnership expanded to include the hotel's restaurant with the launch of The Young Hollywood Salad.[16]

International expansion

Young Hollywood formed an exclusive international content distribution deal with Fremantle Media. The first two series under the agreement have sold to over 30 international territories.[17] [18] YH content can be found on RTL Group in Germany, Middle East Broadcasting Center in the Middle East, M-Net in South Africa, and the Lifestyle Network in the Philippines.

References

  1. ^ Young Hollywood Momentum Plan New Digital Channel– Broadcasting and Cable, 15 July 2012
  2. ^ [1] – Entertainment Weekly, 24 March 2015
  3. ^ [2] – The Hollywood Reporter, 24 November 2015
  4. ^ Hollywood Introduces Long-Form, OTT Network ‘Young Hollywood TV’ – Tubefilter, 24th October 2014
  5. ^ Young Hollywood Founder R.J. Williams Talks Staying Ahead of the Digital Game- The Wrap, 31 May 2013
  6. ^ Inside the Suite Life of Young Hollywood – Tubefilter, 15 September 2010
  7. ^ a b Musical.ly Lively App Nears 500,000 downloads Already Has First Live Streamed Hit Show – Variety, 28 June 2016
  8. ^ Young Hollywood Builds Studio: Video site pacts with Hulu, Yahoo and TV Guide – Variety, 16 April 2010
  9. ^ Can Young Hollywood Be The Next MTV? – Fortune Magazine, 20 June 2016
  10. ^ Meet The creators of YouTube Channels videos -Wall Street Journal, 31 October 2011
  11. ^ Will YouTube's Hollywood Experiment Pay Off? – The Hollywood Reporter, 31 October 2011
  12. ^ Top YouTube Original channels of all time – Adage, 15 October 2012
  13. ^ Musical.ly’s New Live Streaming App Gets Close To 500,000 Installs In Four Days– Tubefilter, 28 June 2016
  14. ^ – Jimmy Kimmel Live, 22 June 2012
  15. ^ a b Hotel bets on studio to attract Hollywood crowd – Los Angeles Times, 18 June 2010
  16. ^ A Rare Peek Inside Young Hollywood's Studio, the Inspiration Behind a New Summer Salad – Pop Sugar, 10 August 2011
  17. ^ "Fremantle Media International and young Hollywood strike exclusive first look deal". Fremantle Media content catalogue. 28 January 2014.
  18. ^ "Fremantle International extends deal with Young Hollywood". The Hollywood Reporter. 28 January 2014.
Quelle: https://en.wikipedia.org/wiki/Young_Hollywood