"Gulabi Sharara" is a popular Kumaoni-language folk song sung by Inder Arya. The song gained massive popularity on social media platforms, especially Instagram and YouTube, where it went viral with millions of views.

The song was released in late 2023 and quickly gained traction among music lovers, particularly in the Uttarakhand region. The track's catchy tune and traditional folk elements contributed to its widespread success. The song has been widely used in Instagram reels, dance videos, and public performances.

"Gulabi Sharara" became widely popular after multiple social media influencers and celebrities used it in their reels and videos. The song reached national attention when various school teachers and influencers danced to the song, making it a viral trend. One of the most notable viral moments was when a school teacher danced with students on "Gulabi Sharara," which was widely shared on social media.^[1]

Additionally, influencers such as BTS and Mumbai’s dancing cop Amol Kamble were also seen grooving to the song, further amplifying its reach.^[2]

According to reports, the song has garnered over 39 million views on Instagram and has become one of the most trending songs of the year.^[3]

Several prominent news platforms covered the success of "Gulabi Sharara," highlighting its viral nature and its impact on folk music trends. The song's popularity has been discussed in major news outlets such as:

• Times of India
• Hindustan Times
• Hindustan Times
• Indian Express
• Indian Express

The song's success has helped bring Uttarakhand's folk music into the mainstream, inspiring other artists to create more regionally rooted music. Inder Arya, the singer, has become a household name in the region and beyond.