Zolotaryov or Zolotarev, feminine Zolotaryova or Zolotareva (Russian: Золотарёв, Золотарёва), is a Russian-language occupational surname derived from the occupation of золотарь, or goldsmith. It may be transliterate in German as Solotaroff.

Notable people with this surname include:

• Aleksandr Zolotarev (1879–1938), Ukrainian politician, statesman and journalist
• Aleksandr Zolotarev (athlete) (born 1940), Soviet athlete
• Anastasia Zolotareva (born 2002), Russian tennis player
• Boris Zolotaryov (born 1953), Russian politician
• David Zolotarev (1885–1935), Russian anthropologist and ethnographer
• Karp Zolotaryov (fl. last quarter of the 17th century), Russian icon painter
• Vasily Zolotarev (1872–1964), Russian composer
• Vladislav Zolotaryov (1942–1975), Russian composer
• Yegor Zolotarev (1847–1878), Russian mathematician

• Solotaroff