The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was delete‎. Liz ^{Read! Talk!} 06:24, 22 January 2025 (UTC)[reply]

Luno (cryptocurrency company) (edit | talk | history | protect | delete | links | watch | logs | views) – (View log | edits since nomination)

(Find sources: Google (books · news · scholar · free images · WP refs) · FENS · JSTOR · TWL)

This doesn't seem to meet WP:SIGCOV in any way, and most of the sources are non RS crypto sites. BuySomeApples (talk) 05:27, 15 January 2025 (UTC)[reply]

• Note: This discussion has been included in the deletion sorting lists for the following topics: Cryptocurrency, Companies, South Africa, and Singapore. WCQuidditch ☎ ✎ 06:24, 15 January 2025 (UTC)[reply]

  @BuySomeApples: Hello BuySomeApples. Thanks for the message, your comments are much appreciated. I'm not sure if you are aware of the South African context? Luno as a Crypto Currency is being normalized in my country. By big many players, including media giant Naspers who was an early investor, our inspirational Springbok rugby captain Siya Kolisi who has agreed to act as a Luno evangelist. If you visit Capetown, you will see that the Luno logo appears on top of Skyscrapers, alongside well known banking brands.

  South African regulators have recently defined crypto as a financial product. IMHO a currency should be able to store value and crypto's volatility has thus not been able to do that. NASPERS was a publisher under apartheid and its magazines, newspapers normalized a fascist theocracy. A number of their journalists admitted to their role, but the company was late delivered their apology for their propaganda role. This same company used its money and media to influence to promote Luno Crypto Currency and re-assure assure bitcoin investors that their investments were safe. We know that there is spillover between cryptocurencies and the global financial markets. There is no need to restrict the references to RS crypto sites (I don't really know what RS Crypto is anyway)

  To my mind this is notable. If you agree, then this will be worked into future versions of the article. Kind Regards Derek J Moore (talk) 10:03, 15 January 2025 (UTC)[reply]

• Delete - I found a few references that are basically routine coverage, short of meeting WP:ORGCRIT. Could also redirect to Digital Currency Group who is the owner of the company. --CNMall41 (talk) 00:00, 16 January 2025 (UTC)[reply]
• Delete, Fails WP:SIGCOV. CoinDesk, Bizcommunity and DealStreetAsia is not a reliable sources. ~🌀 Ampil ^{「💬 / 📝」} 02:22, 16 January 2025 (UTC)[reply]
• Comment Basically nothing in the article is about the company. Polygnotus (talk) 08:37, 16 January 2025 (UTC)[reply]
• Comment I’m travelling so I won’t be able to search for sources, but before deletion, a search should be made in RS including Mail & Guaardian. news24, Sunday Times/timeslive, and IOL (being wary of advertorials in the latter). The company does have a fairly high profile, as alluded to by another participant, so I’m surprised there isn’t enough coverage to newet GNGPark3r (talk) 06:16, 17 January 2025 (UTC)[reply]
• Delete - a high profile just means that it's good at marketing, not necessarily notable. Bearian (talk) 08:00, 18 January 2025 (UTC)[reply]
• Delete. An unknown local crypto platform with sources that do not meet WP:GNG. I took the time to review the sources, and here is a brief summary for everyone to verify:

• https://www.coindesk.com/markets/2017/01/11/bitx-rebrands-as-luno-reveals-bitcoin-sandbox-project

Comment:A crypto source, barely independent.

• https://techcentral.co.za/luno-launches-ethereum-staking/227405/

Comment: A typically promotional article.

• https://www.dailymaverick.co.za/article/2021-12-14-to-infinity-and-beyond-luno-ceo-marcus-swanepoel-talks-about-the-companys-high-stakes-journey/

Comment: An interview with the founder, possibly AI-assisted, which means it does not qualify as anything closely independent.

• https://web.archive.org/web/20191207170902/https://www.techinasia.com/luno-series-b

Comment: Fundraising news.

• https://www.businesslive.co.za/bd/companies/retail-and-consumer/2024-06-13-pick-n-pays-bitcoin-payments-system-hits-r1m-a-month/

Comment: Highly promotional—seems like covert advertising.

• https://www.news24.com/news24/bi-archive/this-app-converts-crypto-into-vouchers-you-can-use-at-more-than-80000-stores-in-south-africa-2022-1

Comment: Ineligible source, as it only mentions a “partnership.”

• https://techpoint.africa/2024/10/07/luno-merchants-accept-crypto-south-africa/

Comment: Advertisement.

• https://www.dailymaverick.co.za/article/2024-10-09-do-you-own-crypto-assets-sars-wants-to-hear-from-you/

Comment: A brief mention of the company.

• https://www.bizcommunity.com/article/earn-crypto-rewards-when-using-luno-pay-at-pick-n-pay-stores-811713a

Comment: Advertising.

• https://www.luno.com/en/about

Comment: The company’s own website.

• https://www.fsca.co.za/Documents/Crypto%20Market%20Study.pdf

Comment: A questionable PDF document—I decided not to spend time on it, but anyone is welcome to if they disagree.

• https://www.dealstreetasia.com/stories/luno-fintech-crypto-web3-285236

Comment: Press-release-style article from a dubious source.

• https://www.itweb.co.za/article/luno-hits-12m-customers-despite-crypto-winter-woes/mYZRX79gyDYqOgA8

Comment: Also press-release style.

• https://mybroadband.co.za/news/cryptocurrency/477669-luno-firing-35-of-staff-cofounder-and-cto-resigns.html

Comment: Another press release.

• https://www.bizcommunity.com/article/luno-first-sa-licensed-crypto-provider-under-new-regulations-564070a

Comment Press release, reads like an advertisement.

• https://www.sciencedirect.com/science/article/abs/pii/S1042443122001056?via%3Dihub

Comment: Allegedly academic, but I found no mention of the company in the text.

• https://www.itweb.co.za/article/siya-kolisi-partners-with-crypto-firm-luno/mQwkoM6YPAR73r9A

Comment:Sub-standard article with no byline, essentially covert advertising.

• https://patonbrands.com/siya-kolisi-he-darling-of-brands/

Comment: Blatant advertising.

This company is not notable—plain and simple. 50.39.138.50 (talk) 04:27, 19 January 2025 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.