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WMCM

WMCM
Simulcasts WBFB, Bangor
Broadcast areaMid Coast
Frequency103.3 MHz
BrandingThe Bear
Programming
FormatCountry
Affiliations
Ownership
Owner
  • Blueberry Broadcasting
  • (Blueberry Broadcasting, LLC)
WABK-FM, WVQM, WQSS, WTOS-FM
History
First air date
1968 (1968) (as WRKD-FM at 93.5)
Former call signs
WRKD-FM (1968–1980)
Former frequencies
93.5 MHz (1968–1985)
Call sign meaning
Mid Coast Maine
Technical information[1]
Licensing authority
FCC
Facility ID57301
ClassB
ERP22,500 watts
HAAT225 meters (738 ft)
Transmitter coordinates
44°7′36.9″N 69°8′26.3″W / 44.126917°N 69.140639°W / 44.126917; -69.140639
Links
Public license information
WebcastListen live
Websitewww.971thebear.com

WMCM (103.3 FM) is an American radio station broadcasting a country music format simulcasting WBFB. Licensed to Rockland, Maine, United States, the station serves the Mid Coast Maine area. The station is owned by Blueberry Broadcasting.[2]

History

The station signed on in 1968 as a Class A on 93.5 as WRKD-FM, sister to WRKD (1450 AM, later WVOM). WMCM upgraded to 20.6 kW and changed its frequency to 103.3 in the late 1980s. The station began its country music format on September 9, 1990, replacing a short lived classical music format,[3] and subsequently branded as "Real Country 103.3". As of September 28, 2009, WMCM became part of a three-station country network based out of Blueberry's Bangor office, simulcasting WBFB and also heard on WLKE (now WBFE, formerly branded as "Lucky 99.1").[4][5]

References