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WLOY (AM)

WLOY
Broadcast areaRural Retreat, Virginia
Wythe County, Virginia
Frequency660 kHz
BrandingLoyal 93.3 WLOY
Programming
FormatAdult standards
Ownership
Owner
  • Three Rivers Media
  • (Three Rivers Media Corporation)
WXBX, WYVE
History
First air date
1985 (as WCRR)
Former call signs
WCRR (1984–2007)
WJRK (2007)
Technical information[1]
Licensing authority
FCC
Facility ID27190
ClassD
Power550 watts day
Transmitter coordinates
36°55′17.0″N 81°14′34.0″W / 36.921389°N 81.242778°W / 36.921389; -81.242778
Translator(s)93.3 W227DS (Rural Retreat)
Links
Public license information
WebsiteWLOY Online

WLOY (660 kHz) is an adult standards-formatted broadcast radio station licensed to Rural Retreat, Virginia, serving the Wytheville and Marion area. WLOY is owned and operated by Three Rivers Media.[2]

History

Until July 23, 2007, WLOY had been silent since its sale to Three Rivers Media from Ora Robert Smallwood on October 17, 2006.

On September 17, 2008, WLOY switched from Contemporary Christian to talk, dropping its affiliation with Salem's "Today's Christian Music" Network. In late August 2013, WLOY dropped its talk format for adult standards, branding as "Great American Music, Virginia Style, Loyal 660". The last part of the tagline changed to "Loyal 93.3" in 2020 when the station added a translator which covers most of the same area as the AM signal and provides 24-hour service.

References