Vitthalanath
Viṭṭhalanātha and his seven sons (c. 1750 CE)
Personal life
Born	December 10, 1515[note 1] Charanat near Varanasi, India
Died	February 10, 1586(1586-02-10) (aged 70)
Spouse	Rukmiṇī ​ (m. 1533)​ Padmāvatī ​ (m. 1568)​
Children	Giridhara Śobhā Beṭījī Govindarāya Kamalā Beṭijī Devakā Beṭījī Bālakr̥ṣṇa Gokulanātha Raghunātha Yamunā Beṭījī Yadunātha Ghanaśyāma
Parents	Vallabhācārya (father) Mahālakṣmī (mother)
Era	Ancient philosophy
Region	Indian philosophy
Religious life
Religion	Hinduism
Creed	Hindu philosophy, Shuddhadvaita, Pushtimarg, Vedanta

Vitthala-natha or Vitthalanath (Devanagari: विट्ठलनाथ, IAST: Viṭṭhalanātha, 1515–1586), popularly known as Gusainji, was an Indian philosopher. He was the younger son of Vallabha, who founded the Puṣṭimārga Sampradāya of Hinduism.

Apart from Viṭṭhalanātha, his other names include Viṭṭhaleśvara, Viṭṭhala Dīkṣita, or Agnikumāra.^[1] In addition, he is known by the title Gosvami (Gosain-ji or Gusain-ji).^[2]

Puṣṭi records state that Viṭṭhalanātha was born on Mārgaśīrṣa vada 9, 1572 V.S. (December 10, 1515 CE).,^[3] as the second son of the religious scholar Vallabha.^[1] However, academics place his birth around 1516 CE^[1] (between 1515 and 1518 CE^[2]).

His devotees consider him an incarnation of the god Vithoba (Vitthal) of Pandharpur.^[2] He was brought up by Vallabha till the age of 15, and after that, by Vallabha's disciple Damodara-dasa.^[1]

He studied Nyāya at Navadvipa and was proficient in the Vedas, the Brahma Sūtras, and the Mīmāṃsā philosophy.^[2]

In 1540, the Gauḍiyas (Bengalis) were expelled from the Śrī Nāthajī temple by followers of the Puṣṭimārga. In consolation Viṭṭhalanātha gave them the image of Madanmohan which they took to Vrindaban. To replace them Viṭṭhalanātha hired Sanchora Brahmins from Gujarat to perform the worship of Śrī Nāthajī.^[4][5]

After the death of his father Vallabhācārya (c. 1530), Viṭṭhalanātha's elder brother Gopinātha became the leader of the sect. However, when Gopinātha died in 1542 with his son Puruṣottama still a minor, Viṭṭhalanātha emerged as the main leader of the religious sect established by his father. Six years later he faced a challenge by Puruṣottama and his family, who was backed by Kr̥ṣṇadāsa Adhikāri, the first temple manager of the Śrī Nāthajī Temple.^[6]

Kr̥ṣṇadāsa often had controversial relationships with women, and once allowed a wealthy kṣatriya woman named Gaṅgābāī Kṣatrānī to be present during the private offerings of food to Śrī Nāthajī. This was ritually prohibited and Viṭṭhalanātha banned the woman from the temple premises. However, in retaliation Kr̥ṣṇadās had Viṭṭhalanātha banned from the temple for a period that would last six months. Rāmdās Cauhān was a supporter of Viṭṭhalanātha, and daily brought him caraṇāmr̥ta, garlands, and messages for Śrī Nāthajī. Viṭṭhalanātha's eldest son Giridhara then petitioned with local Mughal authorities (specifically identified as Bīrbal) who had Kr̥ṣṇadāsa arrested. However, Viṭṭhalanātha demanded that Kr̥ṣṇadāsa be released, and the two reconciled with Viṭṭhalanātha being reinstated as the head of the sect and Kr̥ṣṇadāsa as temple manager. Puruṣottama would later die at a young age. This account is found in the vārta of Kr̥ṣṇadās, and it is unlikely that Bīrbal himself took part in these events, and that these events likely took place c. 1548–1549.^[7][8]

From 1543 through 1581, Viṭṭhalanāṭha went on six fundraising tours that had a primary focus on Gujarat, visiting the cities of Dvarka, Surat, Khambat, Ahmedabad, and Godhra. He was successful in converting large portions of Gujarati merchants (Lohanas, Bhatias, Banias), agriculturalists (Kanbis), and artisans.^[9][10] When visiting Ahmedabad he used to stay in the house of Bhāīlā Koṭhārī in Asārvā. The house now houses Viṭṭhalanātha's baiṭhak.^[11] Bhāīlā Koṭhārī's son-in-law Gopāḷdās (also a devotee of Viṭṭhalanātha) composed the Vallabhākhyān by 1577, which praises the family of Vallabha, and was one of the earliest to establish the divinity of Vallabha, Viṭṭhalanātha, and their descendants.^[12]

Viṭṭhalanātha was successful in securing royal and political patronage, such as with Rāṇī Durgāvatī, who arranged his second marriage and gifted him land and the Satghara mansion in Mathura.^[13] According to sectarian sources he also initiated Āsakarana, the ruler of Narwar.^[14][15]

After moving to Gokul, he was also successful in Mughal patronage. In 1577, a grant was issued in the name of the emperor Akbar that Viṭṭhalnātha and his family would be exempt from tax and that his land in Gokul would be protected by the state. In 1581, grant was issued that allowed Puṣṭi Mārga cows to roam freely through Gokul, including state property and Mughal noble's estates. In 1581, another grant was issued in the name of Hamida Begum that Puṣṭi Mārga cows could roam freely throughout the entirety of Braj. In 1588 Bahadur Khan issued a grant affirming the same right, as well as detailing that the cows could not be harassed by Mughal officials for herding or tax purposes. In return for the imperial Mughal patronage, the Puṣṭi Mārga was required to pray for the continual welfare of the Mughal Empire. According to sectarian literature, Viṭṭhalanātha met Akbar in Braj, and gifted a diamond which was then embedded into the chin of Śrī Nathajī, as well as initiating Akbar's wife Taj Bibi. These two claims are unattested outside of sectarian literature, which seek to show Viṭṭhalanātha's spiritual authority as greater than the worldly power of Akbar.^[16] In 1593 he was granted a firmān confirming his purchase of tax-free land in Jatipura, where he built gardens, worshops, cowsheds, and buildings for the worship of Śrī Nāthajī. The same year another grant was issued stating his lands in Gokul and Guzar Ghat were tax-exempt in perpetuity. However, according to Saha these grants were issued to Viṭṭhalanātha's grandson Viṭṭhalarāya.^[17]

Vitthalanatha propagated the teachings of his father and established a religious centre at Gokul.^[2]

Viṭṭhalanāṭha lived at his father's house in Adail, and later moved to Braj during the reign of Akbar and lived in Satghara.^[18]

Viṭṭhalanātha expanded the rituals of the Puṣṭi Mārga by transforming the simple rituals of his father's time into a complex, aesthetically pleasing ritual experience. In his time, he reformed the sevā to recreate the daily routine of Kr̥ṣṇa, in which he was offered expensive clothing, jewelry, perfumes, and sumptuous meals. The art of paintings and poetry were also added to rituals in order to enhance their appeal.^[19]

After a long life of service to his sect, he died on Mahā vada 7, 1642 V.S. (February 10, 1586). One sectarian source for his death, Saṃpradāya Kalpadruma, gives the date of Phālguna suda 11, 1644 V.S., differing from tradition. However, since his descendants celebrate his anniversary on Mahā vada 7, it is accepted that the 1642 V.S. date is correct.^[20][21]

Most traditional and academic accounts state that Viṭṭhalanātha had eleven children. He had six sons and 4 daughters from his first wife Rukmiṇī, and one son from his second wife Padmāvatī.^[22][23] However, some hagiographies do go as far as to claim that he had 9 sons and 9 daughters from his first wife.^[24] He distributed nine major svarūpas of Kr̥ṣṇa that were worshipped by the Puṣṭimārga among his seven sons. Each son founded a lineage that served as leaders of the sampradays. Listed are the sons of Viṭṭhalanātha and their svarūpas along with the daughters:^[25]

• By Rukmiṇī (m. 1589 V.S.^[26]):

1. Giridhara, whose descendants hold Śrī Nāthajī, Śrī Navanītapriyajī, and Śrī Mathureśajī
2. Śobhā Beṭījī
3. Govindarāya, whose descendants hold Śrī Viṭṭhalanāthajī
4. Kamalā Beṭijī
5. Devakā Beṭījī
6. Bālakr̥ṣṇa, who descendants hold Śrī Dvārakānāthajī
7. Gokulanātha, whose descendants hold Śrī Gokulanāthajī
8. Raghunātha, whose descendants hold Śrī Gokulacandramājī
9. Yamunā Beṭījī
10. Yadunātha, whose descendants hold Śrī Bālakr̥ṣṇajī and Śrī Mukundarāyajī

• By Padmāvatī (m. 1624 V.S.^[27]):

1. Ghanaśyāma, whose descendants hold Śrī Madanamohanajī

Viṭṭhalanātha also had an adopted son named Tulasīdāsa. Tulasīdāsa or Tulasīrāma was a Sārasvata brahmin from Sindh whose father had been put in charge of fetching water from the Yamuna for Śrī Nāthajī's service. However Tulasīdāsa's parents died when he was young, and so was raised in Viṭṭhalanātha's household and became known as Lālajī. Later in life Viṭṭhalanātha bestowed the deity Gopīnāthajī to him and told him to go to Sindh and convert the people there.^[28][29]

The texts and commentaries attributed to Vitthala include:^{[2][30][31][32][33]}