Smart Shooter Ltd. is a private company in Israel for the development and production of "smart" fire control devices for rifles, that increases the firing accuracy and significantly improves the percentage of hitting a variety of targets, both stationary and moving.

The company was founded in 2011 by Michal Mor (CEO) and Avshalom Ehrlich (CTO). Both had worked in the missiles division of Rafael Advanced Defense Systems. The company's main office is at Kibbutz Yagur by Mount Carmel. Among the company's clients are the Israel Defense Forces, the Royal Netherlands Army and the Indian Navy.

The company's investors include the Israeli insurance company The Phoenix, Altshuler Shaham Investment Management, and the Hachshara Insurance Company Ltd.

The product family is called SMASH, an acronym for the company's name, "SMArt SHooter." Individual products include:

• SMASH 2000: An electro-optical sight including a fire control system and a firing computer. The sight comprises a digital camera, a monitor for the shooter, a trigger controller, and a shooting computer that is able to lock onto a moving target and analyze its speed as well as the environmental conditions (distance, wind, humidity) and estimate at what moment and in what condition the rifle's bullet will most likely hit the target
• SMASH 2000 Plus: A fire control device based on SMASH 2000 and also including means for accurate shooting at drones and other flying objects
• SMASH AD: A dedicated fire control device for hitting drones
• SMASH X4: A fire control device that also includes a 4x telescopic sight, allowing a greater range
• SMASH HOPPER: A rifle tripod that allows operating the rifle from a distance
• SMASH HOPPER LIGHT: Lightweight version of the SMASH HOPPER

[[Category:Defense companies of Israel]] [[Category:Wikipedia categories tracking data same as Wikidata]]