Template:Pervasive games Pervasive gamesConcepts Role-playing Persistence Performing arts Storytelling transmedia Gamemaster Ubiquitous computing Context awareness Crossmedia Emergence Genres Ubiquitous games Mobile games Alternate reality games Live action role-playing games Affective gaming Smart toys Location-based games Exergames Augmented reality tabletop games Serious games Treasure hunts Flash mobs Transreality game Developers Blast Theory Eric Zimmerman Jane McGonigal Niantic Mojang