On April 19, 2021, it was reported that Twice were in the final stages of preparing for their comeback slated for June and had plans of filming a music video on Jeju Island.[1] The reports were officially confirmed by the group's Korean label, JYP Entertainment, sharing that official details would be released along with a fixed schedule.[2][3] It is the group's first comeback as a nine-piece group after member Jeongyeon took a break from activities due to anxiety issues.[4] The lead single, "Alcohol-Free", was pre-released on June 9.[5]
Composition
Taste of Love is a 6-track summer-themed EP that features various genres such as hip hop and bossa nova. The opening track and lead single, "Alcohol-Free", recounts the magical moments of falling in love while comparing it to the feeling of getting drunk.[6] It was written by J. Y. Park and Lee Hae-sol. The seventh track "Cry for Me" (English ver.) was released only in physical editions of "Taste of Love".
Release and promotion
Taste of Love was released worldwide on June 11, 2021, through JYP Entertainment and Republic Records. In celebration of the comeback, the group held an online live broadcast before the release of "Alcohol-Free" to talk about the album, the preparations, and the behind-the-scenes.[7] The EP was preceded by its lead single "Alcohol-Free" and its music video, which was released on June 9, 2021.[8][9]
Marketing
On May 3, Twice released the first poster for their upcoming EP, Taste of Love, through the group's various social media accounts.[10][11] On May 9, a preview of the physical album content was shared and pre-orders began the following day. On May 31, the EP's tracklist was posted along with the album trailer.[12][13] A series of group teaser images were unveiled on Twice's social media accounts on May 21, while individual teaser images were released from June 1 to 3.[14] On June 7 and 8, the music video teasers for "Alcohol-Free" were published.[15][16] An album preview with snippets of the EP's tracks was uploaded on June 9.[17] Twice appeared on Melon Station's Today's Music and shared stories behind the making of the EP on June 11.[18] On the same day, Twice released an exclusive playlist on Spotify, guiding listeners through the group's creative process track-by-track.[19]
Upon its release, Taste of Love received positive responses from music critics, who praised Twice's musical growth towards a more mature sound while maintaining their signature catchiness. On Metacritic, which assigns a normalized score out of 100 to ratings from publications, the album received a mean score of 77 based on 5 reviews, indicating "generally favorable reviews".[21]
AllMusic's David Crone called Taste of Love a "bundle of summer anthems with the vivid emotions of summertime passion", which comes as a result of its production, "swooning vocals", and the "breezy yet seductive sonic direction".[22] It was given a 75 out of 100 rating by Beats Per Minute, citing that it is "a set of six slickly-produced songs that take place from sunset into the hazy summer night".[23] In a 7.3 out of ten review for Pitchfork, Joshua Minsoo Kim said that it overflows with "moments of clear, magnetic confidence", and said that the group's devotion to breeziness cements it as one of K-pop's best summer albums.[26]
Angela Patricia Suacillo of NME praised the group's versatility in concept execution and vocal performances. Describing it as an "upbeat, groovy exploration", the reviewer called it one of Twice's "more powerful" releases for showing their growth as artists and involvement in the creative process, yet criticized "Alcohol-Free" for lacking excitement.[25] Similarly, IZM critic Kim Seong-yeop found "Alcohol-Free" lackluster, saying "the simple melody leaves a boring taste", however, the critic was more optimistic of the b-side tracks.[24] In a mixed review, Ana Clara Ribeiro of PopMatters noted that while Taste of Love is a good album, it does not have "enough 'wow' for its own good".[27]
Taste of Love debuted on the weekly Gaon Album Chart with a number 2 position. On June 11, it was reported that it had surpassed 530,000 pre-order sales, becoming a half-million seller before its release and their third release to surpass 500,000 sales.[15][32] In the United States, Taste of Love debuted at number six on the Billboard 200 chart with 46,000 album-equivalent units, of which 3,000 were calculated from the album's 5.09 million on-demand streams, while 43,000 were pure sales. It was the group's third release to enter the chart and their highest peak.[33] Moreover, the EP claimed the top spot on both Billboard World Albums and Top Album Sales charts, earning their second No. 1 in the former chart.[34][35] Selling over 500,000 copies, the EP certified double platinum by the Korea Music Content Association (KMCA) in August 2021.[36]
^Lee, Deok-haeng (April 19, 2021). [단독]9인 완전체 트와이스, 6월 컴백 확정..제주서 MV 촬영 [[Exclusive] TWICE with 9 members, confirmed comeback in June.. Filming MV in Jeju]. Star-News (in Korean). Archived from the original on April 21, 2021. Retrieved April 19, 2021.
^Lee, Ha-na (April 19, 2021). JYP 측 "트와이스 6월 컴백 준비 중, 제주도서 MV 촬영"(공식입장) [JYP's "Twice's June comeback in preparations, MV filmed in Jeju Island (Official Statement)] (in Korean). Newsen. Archived from the original on April 19, 2021. Retrieved April 19, 2021 – via Naver.
^Oh Bo-ram (October 17, 2020). 트와이스 정연, 활동 잠정 중단…"컴백 준비 중 불안감 겪어" [TWICE's Jeongyeon to temporarily suspend activities..."I experienced anxiety while preparing for the comeback"]. Yonhap News (in Korean). Archived from the original on January 22, 2021. Retrieved May 30, 2021.
^Park, Se-yeon (May 11, 2021). 트와이스, 6월 9일 신곡 음원·MV 선공개 [TWICE, new song + MV to be pre-released on June 9] (in Korean). Star Today. Archived from the original on May 11, 2021. Retrieved May 11, 2021 – via Daum.
^Sun, Mi-kyung (June 9, 2021). "청량와이스 온다"..트와이스, 오늘(9일) 신곡 'Alcohol-Free' 발매[공식] ["Cheerful TWICE is coming"..TWICE, releases new song "Alcohol-Free" today (9th) [Official]] (in Korean). OSEN. Archived from the original on June 9, 2021. Retrieved June 8, 2021.
^Lee, Seung-hoon (June 4, 2021). 트와이스, 컴백 프리미어 라이브→'알콜-프리' 비하인드 예고..글로벌 기대감 UP [공식] [TWICE, Comeback premiere live→'Alcohol-Free' behind-the-scenes... Global expectations UP] (in Korean). OSEN. Archived from the original on June 8, 2021. Retrieved June 7, 2021 – via Naver.
^Lee, Min-ji (May 3, 2021). 트와이스, 6월 새 앨범 발매 확정…8개월만 컴백(공식) [TWICE, new album to be released in June... Comeback after 8 months [Official]] (in Korean). Newsen. Archived from the original on May 2, 2021. Retrieved May 3, 2021 – via Naver.
^ abLee, Seul (June 7, 2021). 트와이스, 새 앨범 '모어 앤드 모어' 선주문 50만 장 돌파…자체 최고 기록[공식입장] [TWICE releases MV teaser for 'Alcohol-Free'... Pre-orders surpass 500,000 [Official]] (in Korean). Xports News. Archived from the original on June 7, 2021. Retrieved June 6, 2021 – via Naver.
^Lee, Jae-hoon (June 8, 2021). 트와이스, '알콜-프리'에 취한다..내일 신곡 공개 [TWICE, Drunk in 'Alcohol-Free'... New song to be released tomorrow] (in Korean). Newsis. Archived from the original on June 8, 2021. Retrieved June 7, 2021 – via Daum.
^Hong, Hye-min (June 9, 2021). 트와이스, 컴백 준비 끝 [TWICE, Ready for comeback] (in Korean). Hankook Ilbo. Archived from the original on June 9, 2021. Retrieved June 8, 2021.
^Lee, Min-ji (June 10, 2021). 트와이스, 멜론 스테이션 완전체 출연 확정 “11일 오후 1시 공개”(공식) [TWICE, Confirmed to appear on Melon Station as a full group "11th at 1 PM" (Official)] (in Korean). Newsen. Archived from the original on June 10, 2021. Retrieved June 9, 2021.
^Hong, Hye-min (May 26, 2021). 트와이스, 美 엘렌쇼 첫 출연 확정...특급 컴백 행보 [TWICE confirms first appearance on Ellen Show in the US... Special comeback strategy] (in Korean). Hankook Ilbo. Archived from the original on May 26, 2021. Retrieved May 30, 2021.
^Coletti, Caio (December 16, 2021). "Os 15 melhores álbuns de k-pop do ano" [The 15 best K-pop albums of the year]. Omelete (in Brazilian Portuguese). Retrieved December 19, 2021.
^Hwang, Hye-jin (June 11, 2021). 트와이스 "새로운 청량 트와이스 컴백, 성장 보여드릴게요"(일문일답) [TWICE, "TWICE's new refreshing comeback, to show growth" (Q&A)] (in Korean). Newsen. Archived from the original on June 11, 2021. Retrieved June 10, 2021.
^"年間 アルバムランキング" [2021 Year-end album ranking]. Oricon (in Japanese). Archived from the original on December 22, 2021. Retrieved December 5, 2022.
^ ab2021년 Album Chart [2021 Year-end Album Chart]. Gaon Music Chart (in Korean). Archived from the original on January 7, 2022. Retrieved January 7, 2022.
"週間 アルバムランキング – 2021年06月28日付" [Weekly Album Ranking – June 28, 2021] (in Japanese). Oricon. June 14–20, 2021. Archived from the original on June 23, 2021. Retrieved July 8, 2021.
"週間 アルバムランキング – 2021年07月05日付" [Weekly Album Ranking – July 5, 2021] (in Japanese). Oricon. June 21–27, 2021. Archived from the original on July 1, 2021. Retrieved July 8, 2021.
"週間 アルバムランキング – 2021年07月12日付" [Weekly Album Ranking – July 12, 2021] (in Japanese). Oricon. June 28 – July 4, 2021. Archived from the original on July 7, 2021. Retrieved July 8, 2021.
"週間 デジタルアルバムランキング – 2021年06月21日付" [Weekly Digital Album Ranking – June 21, 2021] (in Japanese). Oricon. June 7–13, 2021. Archived from the original on June 16, 2021. Retrieved June 21, 2021.
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