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The '''Nokia tune''' (also called '''Grande Valse''' on old Nokia mobile phones) is a [[phrase (music)|phrase]] from a composition for solo guitar, '''Gran Vals''', by the Spanish classical guitarist and composer [[Francisco Tárrega]], written in 1902.<ref>{{cite book |title=Classical Guitar Playing: Grade Seven (LCM) |author=Tony Skinner, Raymond Burley |publisher=Registry Publications Ltd |year=2002 |isbn=1-898466-67-X |page=10 }}</ref>
The '''Nokia tune''' (also called '''Grande Valse''') is a [[phrase (music)|phrase]] from a composition for solo guitar, '''Gran Vals''', by the Spanish classical guitarist and composer [[Francisco Tárrega]], written in 1902.<ref>{{cite book |title=Classical Guitar Playing: Grade Seven (LCM) |author=Tony Skinner, Raymond Burley |publisher=Registry Publications Ltd |year=2002 |isbn=1-898466-67-X |page=10 }}</ref> It has been the icon of Finnish corporation [[Nokia]] since the 1990s, becoming the first identifiable musical [[ringtone]] on a mobile phone, and has become a [[cult classic]].<ref>{{cite web |url=http://www.nytimes.com/2005/07/10/arts/music/10ryzi.html?pagewanted=print|publisher=''[[The New York Times]]''|date=10 July 2005|title=The Nokia Fugue in G Major |accessdate=13 April 2008|last=Ryzik|first=Melena Z.}}</ref>.


== History ==
== History ==
The Nokia Tune was first heard briefly for 3 seconds in a [[Nokia 1011]] commercial in 1992.


In 1993 Anssi Vanjoki, then Executive Vice President of [[Nokia]], brought the whole ''Gran Vals'' to Lauri Kivinen (now Head of Corporate Affairs) and together they selected the excerpt that became "Nokia tune".<ref>{{cite book |title=Lukion Musa 1 |author=Juutilainen, Esa-Markku and Kukkula, Tapio |publisher=WSOY |year=2007 |isbn=978-951-0-30756-4 |page=41 }}</ref> The excerpt is taken from [[Bar (music)|measures]] (bars) 13–16 of the piece. The tune, which Nokia has registered as a [[sound trademark]] in some countries,<ref>[http://tsdr.uspto.gov/#caseNumber=75743899&caseType=SERIAL_NO&searchType=statusSearch United States Patent and Trademark Office]</ref><ref>http://www.trademarkia.com/CTM/GBD-97053_en-US.htm</ref> was the first identifiable musical [[ringtone]] on a mobile phone.<ref>{{cite web |url=http://www.nytimes.com/2005/07/10/arts/music/10ryzi.html?pagewanted=print|publisher=''[[The New York Times]]''|date=10 July 2005|title=The Nokia Fugue in G Major |accessdate=13 April 2008|last=Ryzik|first=Melena Z.}}</ref> It first appeared in the [[Nokia 2110]], which was released in 1994.<ref>[http://www.nokia.com/about-nokia/company/story-of-nokia/mobile-revolution Nokia: Mobile Revolution]</ref>
In 1993 Anssi Vanjoki, then Executive Vice President of [[Nokia]], brought the whole ''Gran Vals'' to Lauri Kivinen (now Head of Corporate Affairs) and together they selected the excerpt that became "Nokia tune".<ref>{{cite book |title=Lukion Musa 1 |author=Juutilainen, Esa-Markku and Kukkula, Tapio |publisher=WSOY |year=2007 |isbn=978-951-0-30756-4 |page=41 }}</ref> The excerpt is taken from [[Bar (music)|measures]] (bars) 13–16 of the piece. The tune was registered by Nokia as a [[sound trademark]] in some countries.<ref>[http://tsdr.uspto.gov/#caseNumber=75743899&caseType=SERIAL_NO&searchType=statusSearch United States Patent and Trademark Office]</ref><ref>http://www.trademarkia.com/CTM/GBD-97053_en-US.htm</ref>


The Nokia Tune first appeared on the [[Nokia 2110]] released in 1994, under the name ringtone ''Type 7'', showing that it was just one of the normal ringtones. The tune itself varied in the ringtone list, being listed as ''Type 13'' on some phones, or ''Type 5'' on others. In December 1997 with the introduction of the [[Nokia 6110]], ringtones were each given a specific name, and this is where the Nokia tune came, though it was originally called '''Grand Valse'''.<ref>[http://www.nokia.com/about-nokia/company/story-of-nokia/mobile-revolution Nokia: Mobile Revolution]</ref> In 1999, Grand Valse was renamed as '''Nokia tune''' and so effectively became Nokia's flagship ringtone.

==Evolution==
It has since been evolved into many different types with the evolution of mobile phones' audio capabilities:

*The original tune from 1994 was in [[monaural|mono]] form, where one note is played.
*In 2002 the [[Nokia 3510]] introduced [[polyphonic]] sound, mostly [[MIDI]]-based.
*The [[Nokia 9500 Communicator]] in 2004 introduced a [[realtone]] recorded [[piano]] version.
*In 2008 a new extended guitar-based version was made introduced with the [[Nokia N78]].
*The [[Nokia N9]] in 2011 introduced a new tune based on bells and chimes. This is the current tune, excluding any variants.

There are more versions of the Nokia tune than just these - however those would be minor and simply be a variant of one of these major five. One exception is an official [[dubstep]] version that was made in 2011 as part of the Nokia Tune Remake Competition.

==Legacy==
The tune is heard worldwide an estimated 1.8 billion times per day, about 20,000 times per second.<ref>[http://www.radionz.co.nz/audio/national/ntn/2010/01/27/feature_guest_-_julian_treasure How sound affects us] interview with Julian Treasure on [[Radio New Zealand National]] ''Nine to Noon'' programme, 27 January 2010</ref>
The tune is heard worldwide an estimated 1.8 billion times per day, about 20,000 times per second.<ref>[http://www.radionz.co.nz/audio/national/ntn/2010/01/27/feature_guest_-_julian_treasure How sound affects us] interview with Julian Treasure on [[Radio New Zealand National]] ''Nine to Noon'' programme, 27 January 2010</ref>


Tapio of the Nokia Design Sound Team said that the 2011 remake competition, in which 2,800 people from 70 countries revamped the tune, shows how passionate people are about the Nokia Tune and how it remains as an integrated part of the company.

==Covers==
Hong Kong singer [[Khalil Fong]], a Nokia spokesperson for Greater China, composed a song called "Coconut Shell" (椰殼) which features a segment of the Nokia tune played on the [[erhu]], a Chinese two-string instrument.
Hong Kong singer [[Khalil Fong]], a Nokia spokesperson for Greater China, composed a song called "Coconut Shell" (椰殼) which features a segment of the Nokia tune played on the [[erhu]], a Chinese two-string instrument.


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== References ==
== References ==

{{reflist}}
{{reflist}}



Revision as of 14:52, 7 July 2014

"Nokia tune"; in Tárrega's Gran Vals, the final A is two octaves lower.

The Nokia tune (also called Grande Valse) is a phrase from a composition for solo guitar, Gran Vals, by the Spanish classical guitarist and composer Francisco Tárrega, written in 1902.[1] It has been the icon of Finnish corporation Nokia since the 1990s, becoming the first identifiable musical ringtone on a mobile phone, and has become a cult classic.[2].

History

The Nokia Tune was first heard briefly for 3 seconds in a Nokia 1011 commercial in 1992.

In 1993 Anssi Vanjoki, then Executive Vice President of Nokia, brought the whole Gran Vals to Lauri Kivinen (now Head of Corporate Affairs) and together they selected the excerpt that became "Nokia tune".[3] The excerpt is taken from measures (bars) 13–16 of the piece. The tune was registered by Nokia as a sound trademark in some countries.[4][5]

The Nokia Tune first appeared on the Nokia 2110 released in 1994, under the name ringtone Type 7, showing that it was just one of the normal ringtones. The tune itself varied in the ringtone list, being listed as Type 13 on some phones, or Type 5 on others. In December 1997 with the introduction of the Nokia 6110, ringtones were each given a specific name, and this is where the Nokia tune came, though it was originally called Grand Valse.[6] In 1999, Grand Valse was renamed as Nokia tune and so effectively became Nokia's flagship ringtone.

Evolution

It has since been evolved into many different types with the evolution of mobile phones' audio capabilities:

  • The original tune from 1994 was in mono form, where one note is played.
  • In 2002 the Nokia 3510 introduced polyphonic sound, mostly MIDI-based.
  • The Nokia 9500 Communicator in 2004 introduced a realtone recorded piano version.
  • In 2008 a new extended guitar-based version was made introduced with the Nokia N78.
  • The Nokia N9 in 2011 introduced a new tune based on bells and chimes. This is the current tune, excluding any variants.

There are more versions of the Nokia tune than just these - however those would be minor and simply be a variant of one of these major five. One exception is an official dubstep version that was made in 2011 as part of the Nokia Tune Remake Competition.

Legacy

The tune is heard worldwide an estimated 1.8 billion times per day, about 20,000 times per second.[7]

Tapio of the Nokia Design Sound Team said that the 2011 remake competition, in which 2,800 people from 70 countries revamped the tune, shows how passionate people are about the Nokia Tune and how it remains as an integrated part of the company.

Covers

Hong Kong singer Khalil Fong, a Nokia spokesperson for Greater China, composed a song called "Coconut Shell" (椰殼) which features a segment of the Nokia tune played on the erhu, a Chinese two-string instrument.

Canadian pianist Marc-André Hamelin wrote a short composition entitled Valse Irritation d'Après Nokia based on the tune.[8]

References

  1. ^ Tony Skinner, Raymond Burley (2002). Classical Guitar Playing: Grade Seven (LCM). Registry Publications Ltd. p. 10. ISBN 1-898466-67-X.
  2. ^ Ryzik, Melena Z. (10 July 2005). "The Nokia Fugue in G Major". The New York Times. Retrieved 13 April 2008. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ Juutilainen, Esa-Markku and Kukkula, Tapio (2007). Lukion Musa 1. WSOY. p. 41. ISBN 978-951-0-30756-4.{{cite book}}: CS1 maint: multiple names: authors list (link)
  4. ^ United States Patent and Trademark Office
  5. ^ http://www.trademarkia.com/CTM/GBD-97053_en-US.htm
  6. ^ Nokia: Mobile Revolution
  7. ^ How sound affects us interview with Julian Treasure on Radio New Zealand National Nine to Noon programme, 27 January 2010
  8. ^ Thompson, Damian (17 January 2010). "The Nokia ringtone turns into… music!". The Daily Telegraph. Retrieved 2 July 2013.