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WTOV-TV is the NBC-affiliated television station for the Ohio Valley that is licensed to Steubenville & Wheeling. It broadcasts a high definition digital signal on VHF channel 9 from a transmitter in Mingo Junction, Ohio. Owned by Cox Enterprises, the station has studios in Steubenville. Syndicated programming on the station includes: The Ellen DeGeneres Show, Dr. Phil, Jeopardy!, Wheel of Fortune, and Live with Kelly.

The station went on air as WSTV-TV (for STeubenVille) on December 24, 1953.^[1] It was owned by Rust Craft Broadcasting along with WSTV radio (AM 1340 and FM 103.5, now WOGH). When the Federal Communications Commission (FCC) opened bidding for the channel 9 license, Rust Craft and CBS emerged as the favorites. CBS planned to move the station's license to Pittsburgh in order to get its own station in what was then the sixth-largest market. However, the FCC turned CBS' bid down. The major cities in the Upper Ohio Valley are so close together that they must share the VHF band, and the FCC had opted not to issue any more VHF construction permits to Pittsburgh in order to give Wheeling/Steubenville and the other smaller markets in the area a chance to get on the air.

Channel 9 was originally a CBS affiliate, but also carried a secondary affiliation with ABC, sharing that network's programming with NBC affiliate WTRF-TV. It changed its call letters to WTOV (standing for "We're Television for the Ohio Valley") in 1978 after Rust Craft merged with Ziff Davis.^[1] On January 7, 1980, WTOV swapped affiliations with WTRF and became an NBC affiliate. The station began phasing out ABC in the 1970s, but continued to carry a few ABC programs in off-hours for many years. Channel 9 had little need to air many ABC shows, however, as Pittsburgh's WTAE-TV was widely available on cable.

In 1983, Ziff Davis sold WTOV, along with then-sister stations WEYI-TV in Saginaw, Michigan, WRDW-TV in Augusta, Georgia and WROC-TV in Rochester, New York, to Television Station Partners, L.P. WTOV, along with WEYI and WROC, were sold to Smith Broadcast Group in 1996. In 2000, Cox Enterprises acquired WTOV, along with fellow NBC affiliate WJAC-TV in Johnstown, Pennsylvania on the other side of the Pittsburgh market, from Sunrise/STC Broadcasting (one of several subsidiaries of Smith Broadcasting). The station dropped the remaining ABC shows from its schedule soon after Cox took over. It also updated its logo to resemble that of sister station WPXI-TV in Pittsburgh, and along with WJAC, the three were occasionally marketed together as a result until WPXI revamped its news graphics and music package.

The station airs tape-delayed high school football games of the week including numerous playoff games of local teams. WTOV aired many college football/basketball games from ABC and ESPN Plus. One of the station's slogans is WTOV9 Is Everywhere.

WTOV was the first station in the Ohio Valley to broadcast its news in 16x9 enhanced widescreen definition in April 2009, and is running almost all syndicated programming in HD format. While rival WTRF launched the first High-definition newscast in the market on December 29, 2011 during the noon newscast.

On October 27, 2010, the station launched a new 16x9 set during the Noon newscast. This set is similar to that used by sister stations WPXI (Pittsburgh), WJAC (Johnstown) and other Cox-owned stations. The station's former graphics were launched in 2000, when Cox TV bought WTOV and WJAC. When WTOV launched the 16x9 enhanced widescreen definition format on their newscast in April 2009, the graphics and set got a slight upgrade to match the 16x9 ratio, though the weather graphics were not upgraded until August of 2010.

With the new set and graphics, the station flipped to 615 Music's "The Tower" as its theme music, which ended a 9-year run of using "Total Coverage" by 615 Music. As of October 25, 2011 sister station WJAC stopped using "Total Coverage, and switched to Tower V2 by 615 Music." WJAC later switched to new on-air graphics and music as well.

As part of its upgrade, the station launched "Early Warning Live Doppler 9" using National Weather Service 5 Live Radar sites. The station does use HD overlay to allow for weather warnings and news crawls without down-converting the main signal 16x9 to 4x3 format.

On January 8, 2011 WTOV launched "NEWS9 Saturday Morning," a one hour long newscast. On March 21, 2011 WTOV expanded to a 90 minute newscast from 5-6:30 p.m. The extra half hour replaced the syndicated TV show "Seinfeld," which aired on the station for 15 years (the show moved to cable-only WBWO).

As of June 3, 2010 WTOV is available on Dish Network along with WOUC and WTRF (as well as WTRF's digital subchannels).^[2] WTOV along with the other Steubenville/Wheeling stations is now available on DirecTV as of Tuesday November 23, 2010. However, its subchannel, MeTV (formerly RTV), is not carried on either of these carriers (WTRF's subchannels are due to them being affiliates of major OTA networks, FOX/MNTV and ABC, whereas MeTV is not).

The station's digital signal is multiplexed. WTOV carries the Retro Television Network, which broadcasts shows from the 1960s, 1970s and 1980s on its second digital subchannel.^[3] WTOV's signal can be reached as far north as Sharon, Pennsylvania, as far west as Coshocton, as far east as Greensburg, Pennsylvania and as far south as Sistersville, West Virginia. Although the area is much better served by sister station WPXI, WTOV's signal can easily be picked up in higher-elevated areas of the city of Pittsburgh with only a "rabbit-ear" antenna. WTOV is also carried on many cable systems that fall outside of its broadcast signal in Northern and North Central West Virginia as well as Western Pennsylvania.

Anchors

• Eric Minor - 5, 6 & 11 p.m. anchor/Managing Editor (1996–present)
• Natalie Herbick - 5, 6 & 11 p.m. anchor/reporter (2007–present)
• Jeff Bowers- Morning & Noon anchor (2009–present)
• Ali Myers - Morning Co-Anchor/reporter (2010–present)
• Philip Stahl - Weekend Anchor/Wheeling Newsroom Reporter (2010–present)

Reporters

• Kelly Camarote - Steubenville Newsroom Reporter (2009–present)
• Ron Ferguson - Reporter/Sports Fill-in (2010–present)
• Kate Davison - Belmont County Newsroom Reporter (2011–present)
• Briona Arradando - Steubenville Newsroom Reporter (2011–present)

Weather

• Kevin Carter - Chief Meteorologist (5, 6 and 11) (AMS Certified Broadcast Meteorologist)(1991–present)
• Jeff Oechslein - Morning/Noon Meteorologist (1998–present)
• Josh Eachus - Weekend Meteorologist/weekday reporter (2010–present)
• Adam Del Rosso - Saturday Morning Meteorologist/weekday reporter (2011–present)

Sports

• Don Sloan - Sports Director (1994–present)
• Rob Metzger - Sports Anchor (2007–present)

Washington, D.C. Newsroom

• Alison Burns (1999–present)
• Carol Han (2006–present)
• Scott MacFarlane (2005–present)

• Charles "Red" Donley - Longtime News/Sports Reporter and later director until his retirement in 1988. The station's location is named after him in his honor.
• Cindy Hsu - Reporter 1989-1991, now at WCBS-TV in New York City

• Official Website
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