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Mercora IM Radio and IMDJ were originally free for consumers, with no adware or spyware. With Mercora version 3.0 (released in April 2005) a pay service was introduced. This allowed unlimited usage which was previously free in older versions. At the same time, a basic free service was kept which offered decreased functionality. Of course the user community complained and Mercora modified its service shortly thereafter.
Mercora IM Radio and IMDJ were originally free for consumers, with no adware or spyware. With Mercora version 3.0 (released in April 2005) a pay service was introduced. This allowed unlimited usage which was previously free in older versions. At the same time, a basic free service was kept which offered decreased functionality. Of course the user community complained and Mercora modified its service shortly thereafter.


The current version of the software, version 4.x [[beta]] is not charging consumers, and won't for the forseeable future. Mercora has publicly stated that it beleives music listening and discovery should be free and instead it will rely on advertising, including google adwords-like ads, based on what you listen to.
The current version of the software, version 4.x [[beta]] is not charging consumers, and won't for the forseeable future. Mercora has publicly stated that it believes music listening and discovery should be free and instead it will rely on advertising, including google adwords-like ads, based on what you listen to.


Mercora claims to have the “largest and most diverse digital music network with over 3 million unique tracks and over 200,000 unique artists.”
Mercora claims to have the “largest and most diverse digital music network with over 3 million unique tracks and over 200,000 unique artists.”

Revision as of 23:06, 3 January 2006

File:Mercora.GIF
Mercora, Inc. Logo

Mercora, Inc. is a Silicon Valley company based in Santa Clara, California. Mercora develops and distributes IM Radio/IMDJ, IM Artist, and IM Radio Mobile software applications for webcasting and listening to digital music. Mercora’s mission statement is “to create the world’s largest music catalog and make it easily searchable and listenable.”

Mercora IM Radio and IMDJ were originally free for consumers, with no adware or spyware. With Mercora version 3.0 (released in April 2005) a pay service was introduced. This allowed unlimited usage which was previously free in older versions. At the same time, a basic free service was kept which offered decreased functionality. Of course the user community complained and Mercora modified its service shortly thereafter.

The current version of the software, version 4.x beta is not charging consumers, and won't for the forseeable future. Mercora has publicly stated that it believes music listening and discovery should be free and instead it will rely on advertising, including google adwords-like ads, based on what you listen to.

Mercora claims to have the “largest and most diverse digital music network with over 3 million unique tracks and over 200,000 unique artists.”

The founders of Mercora include its CEO, Srivats Sampath, who was previously CEO of McAfee.com, the antivirus and computer security company and Atri Chatterjee, VP Marketing & Business Development, who was previously VP of Marketing and Business Development at McAfee.com and VP of Marketing and co-founder at Responsys, Inc.

Mercora is privately held.