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BBC One "Lens" idents: Difference between revisions

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Each ident features a large community space, being utilised for a variety of different purposes. The idents present these spaces by slowly rotating around the image, with a circular, lens, effect showing parts of the space being used for different events, during different times of day, and in different configurations. There are three ident variants for each location.
Each ident features a large community space, being utilised for a variety of different purposes. The idents present these spaces by slowly rotating around the image, with a circular, lens, effect showing parts of the space being used for different events, during different times of day, and in different configurations. There are three ident variants for each location.


These idents pay homages to various idents that have been shown on BBC One over the years, from the famous globe symbol that had been used since the [[1960s]], the 1997 [[BBC One 'Balloon' idents|Balloon idents]] and the 2006 [[BBC One 'Circle' idents|Circle]] idents.<ref>{{Cite web |date=2022-04-01 |title=BBC One unveils new idents |url=https://rxtvinfo.com/2022/bbc-one-launches-eye-catching-new-idents |access-date=2022-04-02 |website=RXTV info |language=en-GB}}</ref> The music of the ident was produced by Resonate, a sound design agency in [[London]].
These idents pay homages to various idents that have been shown on BBC One over the years, from the famous globe symbol that had been used since the [[1960s]], the 1997 [[BBC One 'Balloon' idents|Balloon idents]] and the 2006 [[BBC One 'Circle' idents|Circle]] idents.<ref>{{Cite web |date=2022-04-01 |title=BBC One unveils new idents |url=https://rxtvinfo.com/2022/bbc-one-launches-eye-catching-new-idents |access-date=2022-04-02 |website=RXTV info |language=en-GB}}</ref> The music of the idents were produced by Resonate, a sound design agency in [[London]].


These idents were originally due to be launched in October 2021 alongside the introduction of the [[Logo of the BBC#2020s|new BBC logo]], but the launch was delayed to April 2022; the remainder of the presentation package associated with the idents was launched with the new logo, but the channel continued to use a repackaged version of the existing 'Oneness' idents until 1 April 2022.<ref>{{Cite web |title=BBC One (2022-Present) |url=https://www.tvwhirl.co.uk/presentation/bbc/bbc-one/bbc-one-2022-present/ |access-date=2022-04-02 |date=2022-04-01|website=TV Whirl |language=en-GB}}</ref>
These idents were originally due to be launched in October 2021 alongside the introduction of the [[Logo of the BBC#2020s|new BBC logo]], but the launch was delayed to April 2022; the remainder of the presentation package associated with the idents was launched with the new logo, but the channel continued to use a repackaged version of the existing 'Oneness' idents until 1 April 2022.<ref>{{Cite web |title=BBC One (2022-Present) |url=https://www.tvwhirl.co.uk/presentation/bbc/bbc-one/bbc-one-2022-present/ |access-date=2022-04-02 |date=2022-04-01|website=TV Whirl |language=en-GB}}</ref>

Revision as of 14:41, 3 May 2022

The Hall – Showtime ident

The BBC One 'Lens' idents are a set of on-screen channel identities used on BBC One; soft launched with the channel's Christmas presentation in December 2021, and officially launched on from 1 April 2022, replacing the 'Oneness' idents.[1] The identity was developed by BBC Creative and branding agency ManvsMachine.[2] They were introduced at 7pm, leading into The One Show. This is the first time BBC One launched the new idents in the evening since launch of Noddy ident on 1963 and Computer Originated World (COW) ident on 18 February 1985.

ManvsMachine said the idents are designed to capture "British life through multiple lenses".[2]

Components of look

Each ident features a large community space, being utilised for a variety of different purposes. The idents present these spaces by slowly rotating around the image, with a circular, lens, effect showing parts of the space being used for different events, during different times of day, and in different configurations. There are three ident variants for each location.

These idents pay homages to various idents that have been shown on BBC One over the years, from the famous globe symbol that had been used since the 1960s, the 1997 Balloon idents and the 2006 Circle idents.[3] The music of the idents were produced by Resonate, a sound design agency in London.

These idents were originally due to be launched in October 2021 alongside the introduction of the new BBC logo, but the launch was delayed to April 2022; the remainder of the presentation package associated with the idents was launched with the new logo, but the channel continued to use a repackaged version of the existing 'Oneness' idents until 1 April 2022.[4]

Idents

Regular idents

Title[5] Air dates Description
Warehouse – Skateboarding 1 April 2022 – present A group of people skateboard in an empty warehouse. The lens rotates to reveal a figure drawing class & a rave. This was the first ident of the new look to be used at 7pm on 1 April 2022.
Warehouse – Rave 1 April 2022 – present A group of people rave in an empty warehouse. The lens rotates to reveal a figure drawing class & a group of skateboarders.
Warehouse – Drawing 2 April 2022 – present A person lays on a bench in a figure drawing class, with people painting the person. The lens rotates to reveal a group of skateboarders & a group of ravers.
Hall – Trampoline 1 April 2022 – present A group of people bounce on trampolines in a hall. The lens rotates to reveal a prenatal class & a group of people preparing for an event.
Hall – Showtime 1 April 2022 – present A group of people prepare for an event, lifting a disco ball towards the ceiling, and testing lights. The lens rotates to reveal a prenatal class and a group of people bouncing on a trampoline.
Hall – NCT 1 April 2022 – present A prenatal class by the National Childbirth Trust. The lens rotates to reveal a group of people bouncing on a trampoline & a group of people preparing for an event.
Farmland – Festival 1 April 2022 – present A campsite at a festival. The lens rotates to reveal ramblers in stormy weather & sheep running across a field.
Farmland – Ramblers 3 April 2022 – present Ramblers in stormy weather. The lens rotates to reveal a campsite at a festival & sheep running across a field.
Farmland – Livestock 2 April 2022 – present Sheep run across a field. The lens rotates to reveal ramblers in stormy weather & a campsite at a festival.
Market – Calm 2 April 2022 – present A bridge underpass. The lens rotates to reveal a market taking place at the underpass & the aftermath of the market.
Market – Hustle 1 April 2022 – present A market by a bridge underpass. The lens rotates to reveal the aftermath of the market & the same location, empty.
Market – Aftermath 1 April 2022 – present The aftermath of the earlier market, with people cleaning up the street. The lens rotates to reveal the earlier market taking place at the underpass & the same location, empty.
Bench – Empty 1 April 2022 – present An empty bench at night. The lens rotates to reveal a family sitting at the bench & a group of teenagers congregating at the bench.
Bench – Family 2 April 2022 – present A family sitting at a bench. The lens rotates to reveal a group of teenagers congregating at the bench & the same bench at night.
Bench – Teens 2 April 2022 – present A group of teenagers congregate at a bench. The lens rotates to reveal a family sitting at the bench & the same bench at night.
Sky – Daytime 3 April 2022 – present A shot of the day sky. The lens rotates to reveal the sky in the evening & at night.
Sky – Evening 2 April 2022 – present A shot of the evening sky. The lens rotates to reveal the sky in the daytime & at night.
Sky – Night 1 April 2022 – present A shot of the night sky. The lens rotates to reveal the sky in the daytime & in the evening.
Swimming Pool – Swim Squad 20 April 2022 – present A group of people swimming outdoors. The lens rotates to reveal a man dives into a pool where two women are sitting & a group of people partying in the pool.
Swimming Pool – Clowning Around 21 April 2022 – present A man dives into a pool where two women are sitting. The lens rotates to reveal a group of people swimming outdoors & a group of people partying in the pool.
Swimming Pool – Party 24 April 2022 – present A group people party in a pool. The lens rotates to reveal a group of people swimming outdoors & man dives into the pool where two women are sitting.

Christmas idents

Title Air dates Description
Shaun the Sheep: The Flight Before Christmas 4 – 31 December 2021 A set of idents themed around the Aardman Animations franchise Shaun the Sheep, promoting its new Christmas special. It consisted of three scenes panning around a Christmas tree being assembled by the sheep; the daytime version showing the tree being pulled up, but falling on one sheep's head due to the appearance of the farmer. Another is set during the evening, with the tree being dressed and pumped by Timmy on a bicycle. The last version is set at night, with the lights being turned on and the sheep bleating "Jingle Bells". Each ident also features a variation without the characters used to introduce news and other serious programmes.

Likely under the presumption that they would launch as originally scheduled in October 2021, the idents contain elements of the "Lens" idents, such as a rotating scene and multiple variations in the same location at different times of the day. The idents were used from the evening of 4 December 2021, through BBC One's New Year's Eve special on 31 December 2021, after which the repackaged Oneness idents were reinstated.

See also

References

  1. ^ "You might notice something a bit different on @BBCOne from today". Twitter. Retrieved 1 April 2022.
  2. ^ a b "We ticked a big one off the bucket list!". www.instagram.com. Retrieved 2 April 2022.
  3. ^ "BBC One unveils new idents". RXTV info. 1 April 2022. Retrieved 2 April 2022.
  4. ^ "BBC One (2022-Present)". TV Whirl. 1 April 2022. Retrieved 2 April 2022.
  5. ^ "BBC One - The "Lens" collection - TV Home". tvhome.co.uk. Retrieved 3 April 2022.
Preceded by BBC television idents
1 April 2022 – present 		Succeeded by
Present
Quelle: https://en.wikipedia.org/wiki/Special%3ADiff%2F1085986864