HIT Entertainment Ltd.

Formerly	Henson International Television (1982[1]–89) Gainbase PLC (1989) HIT Communications PLC (1989–92) HIT Entertainment PLC (1992–2005)[2]
Company type	Subsidiary
Industry	Entertainment
Genre	Children's programmes
Predecessors	Gullane Entertainment Lyrick Studios
Founded	1982; 43 years ago (1982)
Founders	Jim Henson Peter Orton Sophie Turner Laing
Defunct	2019; 6 years ago (2019)
Headquarters	London, England New York City, New York Los Angeles, California, U.S.
Number of locations	3
Key people	Peter Orton
Production output	Television Production, Children's Animation, Production
Services	Distribution Licensing
Number of employees	188+
Parent	Mattel Television (Mattel)
Subsidiaries	HIT Entertainment USA Inc. Ludgate 151 Ltd. Entermode Ltd.[3] HIT Entertainment Canada Inc.[4]
Website	mattel.com

HIT Entertainment Ltd. (styled "HiT") was a British-American entertainment company owned by the Mattel Television division of Mattel and originally established in 1982 as Henson International Television (formerly styled "hit!"). It was founded as the international distribution arm of Jim Henson Productions. HIT owns and distributes children's television series such as Barney & Friends, Bob the Builder, Thomas & Friends, Pingu, Fireman Sam and Angelina Ballerina.^[5]

In 2019, HiT Entertainment had defunct and folded into Mattel Television.

Henson International Television was founded in 1982 by Jim Henson, Peter Orton and Sophie Turner Laing as a distribution company for children's, teens' and family television.^[1] Orton had met Henson when he was at the Children's Television Workshop (now Sesame Workshop), handling distribution of Sesame Street. Henson hired Orton in 1981 to set up the company.^[6]

Jim Henson Productions started negotiations with The Walt Disney Company regarding a possible purchase of the company in the late 1980s. Because of these negotiations, Henson International Television head Orton led a management buyout of the Henson International Television division from Henson in 1989, forming a new company named HiT Communications PLC.^[3]

HiT continued distributing programming by initially signing popular British series Postman Pat and the long-running Alvin and the Chipmunks series. The company then financed and distributed animated feature films based on the Wind in the Willows and Peter Rabbit books. In 1990, Flextech took a 23% share in HiT for about £600,000. The HiT Wildlife division was soon set up to produce nature and wildlife programming which provided the company with 35% of its revenue by the mid-1990s.^[3]

HiT also handled international distribution for Lyrick Studios' Barney & Friends. With the success of Barney, HiT began to develop its own programming for the pre-school market. By 1996, HiT was listed on the AIM to raise funding to develop these programs. HiT used the funding to launch HiT Video that produced direct-to-video programming in the UK only. Bob the Builder was one such character, and HiT also purchased its television series rights.^[3]

With another offering in 1997, HiT increased its capitalization and move to the primary London Stock Exchange. HIT used this funding to develop some of its first original series, including Brambly Hedge, Percy the Park Keeper, and Kipper, which became its first hit on ITV.^[3]

In 1998, HIT formed its own animation production company, Hot Animation, Katherine Yung and Julie Hinds, and its Consumers Product Division. Also, BBC signed on as the broadcaster for Bob the Builder. HiT signed a series of American broadcasting deals starting with Nickelodeon for Kipper and expanded to Starz/Encore (Brambly Hedge and Percy the Park Keeper series), HBO Family (Anthony Ant cartoon series) and Animal Planet channel (Wylands Ocean World wildlife program). Kipper also won the 1998 BAFTA award for Best Children's Animation. To end the year, HIT offered another group of shares.^[3]

HIT opened 1999 with 10 first run TV series in the United States and started its consumer products American subsidiary. In April, Bob the Builder debuted on the BBC as a hit. In July, the company made another public offering of stock. An American deal for Bob was signed in December with Nickelodeon to start airing in January 2001. Mattel signed a five-year licensing agreement for the development of the Angelina Ballerina series.^[3]

In January 2000, the company split its share five-for-one. HiT which has been looking for an acquisition for a while began talks with Thomas the Tank Engine owner, Britt Allcroft early that year. The deal fell apart as they could not agree on a price. Bob the Builder continued its success with the number one record in December.^[3]

HiT acquired Lyrick Studios in February 2001 while selling Lyrick's money losing publishing operations and extending its Barney-PBS deal. In May, the first Bob the Builder video was released in the United States, while the company signed a deal with Sears to have "Bob Shops" in the retail's stores. With the Henson Company's owner EM.TV in financial trouble over its purchase of 50% share in Formula One racing rights, HiT joined a number of companies willing to purchase Henson.^[3] In October 2001, HiT's bid for Pingu BV was accepted.^[7]

In April 2002, HIT Entertainment sold their HIT Wildlife division to the newly formed Parthenon Entertainment, which was owned by the former managing director of Hit Wildlife, Carl Hall. 30 hours of programming in production and its 300-hour library was transferred over in the Management buyout agreement.^[8]

After two years of bids from HiT, Gullane Entertainment's board agreed to be purchased by HiT in 2002 when no white knight could be found.^[9] In August 2002, HIT Entertainment Canada, Inc. official opened its office in Toronto.^[4]

In March 2003, CCI Entertainment acquired HiT's stake in CCI (part of the Gullane Purchase) and Gullane library rights in Canada.^[10]

On April 1, 2004, the company and The Jim Henson Company agreed to a five-year global distribution and production deal which included distribution of 440 hours of the Henson Company's remaining library, including Fraggle Rock, Emmet Otter's Jug-Band Christmas, The Hoobs and Jim Henson's Mother Goose Stories. In addition, the agreement also included the production of new properties, including Frances, in which both companies co-produced. Both companies co-owned the copyright to the series.^[11] While firing its chief executive Rob Lawes in October 2004, the company announced its launching of PBS Kids Sprout with partners PBS, Comcast and Sesame Workshop.^[12]

In 2005, Apax Partners took HiT private. It purchased the company for £489.4 million^[13] with former BBC director general Greg Dyke becoming chairman.^[14]

In 2006, HiT closed its DVD sales and distribution arm in the US and contracted with 20th Century Fox Home Entertainment for DVD distribution.^[14] HiT continued to sell and distribute its own DVD releasing output in the UK.^{[citation needed]}

In September 2007, the corporation and Chellomedia formed a joint venture to run the JimJam children's channel.^[15] HiT Entertainment opened its own toy company called The HiT Toy Company.

In 2008, HiT hired Jeffrey D. Dunn, formerly of Nickelodeon, as chief executive and moved DVD distribution from 20th Century Fox to Lionsgate Home Entertainment. Dunn drove the company to create new characters, including Mike the Knight, and to revitalize existing brands.^[14] In February, HiT sold the Guinness World Records brand, acquired with Gullane, to Ripley Entertainment.^[16] They also sold the rights to the Sooty characters and properties to his current presenter, Richard Cadell. HiT had put the rights to Sooty up for sale in October 2007.^[17]

In March 2009, HiT Entertainment started its HiT Movies division based in Los Angeles, with Julia Pistor as division head. Its purpose was to create films based on the company's franchises.^[18] The division's first planned film adaptation was a live-action Thomas & Friends film, scheduled for late 2010.^[19]

In early 2010, HiT licensed Thomas & Friends to Mattel for toys.^[20] By August, the company withdrew from the JimJam joint venture, but agreed to continue providing programming.^[21]

In April 2011, Apax put HiT up for sale, with the option to sell the company in two parts: Thomas & Friends franchise and the other HiT characters with its Kids Sprout stake, with either parts or separately. Several bidders had eyed an acquisition of the company, including The Walt Disney Company, Viacom (now known as ViacomCBS), Mattel, Hasbro, Classic Media (now known as DreamWorks Classics), Chorion and Saban Brands.^[13] By April 2011, Fireman Sam was revitalised enough to be a Top 10 UK best-selling character toy according to NPD Group.^[14]

Apax Partners agreed to sell HiT Entertainment to Mattel Inc in October 2011 for $680 million. Its share of Sprout was not included in the deal.^[20][22] The sale/merger was completed on February 1, 2012, and HIT Entertainment became a wholly owned subsidiary of Mattel,^[23] managed under its Fisher-Price unit.^[24] Their next programme Mike the Knight aired on CBeebies later in the year.^[14]

HiT announced a DVD distribution deal with Universal Pictures Home Entertainment on May 2, 2014.^[25] In early summer 2015, the Edaville amusement park opened a licensed Thomas Land theme area based on Thomas & Friends.^[24] On October 6, 2015, HiT Entertainment announced a long-term partnership with 9 Story Media Group to relaunch Barney & Friends and Angelina Ballerina.^[26] In March 2016, HiT merged with Mattel Playground Productions, forming Mattel Creations (Later, Mattel Television).^[27] On October 18, 2019, Mattel Films announced that a second Barney film was to be produced; British actor Daniel Kaluuya will be involved in some capacity.^[28] In October 2020, Mattel Films announced a second Thomas & Friends film was in production.

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