Paul Baines (born 9 May 1973) is a British marketing academic, specialising in the topic of marketing for political parties and candidates. He is the professor in Political Marketing^[1] at Cranfield University. He was the former Director of Business Development at the Middlesex University Business School and the former the Director for the Baines Associates Limited,^[2] since 2008. In 2019 he joined the University of Leicester as Professor of Political Marketing and Associate Dean.^[3]

Paul’s research has particularly focused on the application of market research and strategic marketing by political and corporate organisations in a political context. This includes marketing for political parties, government and special interest groups, war PR and propaganda, and lobbying, with market positioning, segmentation and persuasion as the key underlying dimensions.^{[citation needed]}

• co-editor, with Nicholas O'Shaughnessy and Nancy Snow (academic) of The SAGE Handbook of Propaganda, 2020. ISBN 9781526459985
• co-editor, with Bal Chansarkar of Introduction to Marketing Research (MU Press, 1999),
• co-author, with Ross Brennan and Paul Garneauof Contemporary Strategic Marketing(Palgrave Macmillan, 2002), 2nd ed. 2007. ISBN 978-0-230-50720-3 ^[4]
• co-author with Bal Chansarkar, of Introducing Marketing Research (John Wiley & Sons, 2002.),
• co-author, with John Egan and Frank Jefkins of Public Relations (Butterworth-Heinemann, 2004)
• co-author, with Sir Robert Worcester and Roger Mortimore of Explaining Labour’s Landslip (Politicos, 2005).
• co-author, with Chris Fill and Kelly Page of Marketing, Oxford University Press, 2008. ISBN 978-0-19-929043-7 ^[5]

• Paul Baines publications indexed by Google Scholar