The Omoluwabi or Omoluabi is a set of cultural principles that's native to the Yoruba people, embodying the essence of civilized behavior and virtue attribute towards every aspect of life. This timeless philosophy is deeply rooted in Yoruba tradition and serves as a guiding principle for the Yoruba People to strive for excellence in their personal and communal lives. Omoluwabi demonstrates and exhibits the inherent virtue and value of Iwapele which signifies a set of values such as integrity, respect, self-control, humility, humanity, empathy, responsibility, courage, perseverance, knowledge, education and hard work, which collectively define a person of good moral character.^[1] As a guiding principle, Omoluwabi has the power to inspire individuals to become active participants in their communities, cultivating a culture of inclusivity, empathy, and collective growth. As we navigate the complexities of modern life, the timeless wisdom of Omoluwabi serves as a beacon, reminding us of the importance of living a life of purpose, integrity, and character.^[1]

The omoluabi concept signifies courage, hard work, humility and respect.^[2] An omoluabi is a person of honor who believes in hard work, respects the rights of others, and gives to the community in deeds and in action. Above all, an omoluwabi is a person of integrity.

The Omoluwabi concept is an adjectival Yoruba phrase, which has the words - "Omo + ti + Olu-iwa + bi" as its components. Literally translated and taken separately, omo means 'child', ti means 'that or which', Olu-iwa meaning the chief or master of Iwa (character), bi means 'born'. When combined, Omoluabi translates as "the child begotten by the chief of iwa. Such a child is thought of as a paragon of excellence in character. An individual can be termed an omoluabi irrespective of the religion the person adheres to. Consequently, some of the characteristics and traits of an omoluabi are considered virtues in many religions, for example, humility, truth and honesty. Omoluwabi is a variant of Omoluabi broken down into Omo-l-ua-bi. As defined previously, Omo is child. The letter "l" is a link similar to "ti" meaning that or which. The word "ua" means community meeting place, normally at the palace when the Oba presides. The word "bi" means "born". Put together, Omo-l-ua-bi means a child born (nurtured / raised / trained) by the community. The only change being highlighted here is "ua" as a Yoruba word.

Omoluwabi, a concept deeply ingrained in Yoruba culture, has its roots in ancient Yoruba philosophy and tradition. The term, synonymous with excellence, traces its origins to Irunmole Ọrunmila, the revered Yoruba deity of wisdom and knowledge. Ọrunmila's Ifa divination teachings in Otu Ife, the cradle of Yoruba civilization, introduced the concept of Iwa Pele, emphasizing good character and behavior.^[1]

In ancient Yoruba society, Iwa Pele was the hallmark of a virtuous individual. The people of Otu Ife embraced this concept, incorporating it into their everyday life. They recognized the importance of good character, and Iwa Pele became the guiding principle for their actions and decisions. As Yoruba culture evolved, the concept of Iwa Pele expanded to encompass various aspects of excellence.

The merging of Iwa Pele and Omoluwabi marked a significant turning point in Yoruba history. Yoruba elites, seeking to modernize and contextualize ancient values, upgraded the term to encompass a broader range of excellence. Omoluwabi now encompasses acquired knowledge, education, hard work, civilized behavior, effective communication, and humanity. This evolution ensured the concept remained relevant, guiding Yoruba individuals toward excellence in all aspects of life.

The significance of Omoluwabi lies in its ability to inspire individuals to strive for greatness. By embracing this concept, Yoruba people cultivate a strong sense of self-awareness, responsibility, and respect for others. Omoluwabi has become synonymous with Yoruba excellence, reflecting the community's values and aspirations.

Throughout history, Omoluwabi has played a vital role in shaping Yoruba identity and culture. Its influence extends beyond individual character development, fostering a collective sense of purpose and shared values. As a testament to its enduring legacy, Omoluwabi remains an integral part of Yoruba heritage, inspiring generations to strive for excellence.

In ancient times,^[when?] Omoluwabi was exemplified by Yoruba leaders and elders, who embodied the principles of good character, wisdom, and compassion. These individuals served as role models, guiding their communities toward prosperity and harmony. The concept of Omoluwabi also influenced Yoruba art, Yoruba literature, and Yoruba Philosophy, as seen in the works of Yoruba poets, writer, and thinker.

As Yoruba culture evolved, Omoluwabi adapted to new challenges and opportunities. During the colonial era, Yoruba elites drew upon Omoluwabi to navigate the complexities of modernization and cultural change. In the post-colonial period, Omoluwabi continued to inspire Yoruba people, guiding them toward self-determination and nation-building.

In contemporary times, Omoluwabi remains a vital force in Yoruba society. It inspires individuals to pursue excellence in their chosen fields, whether in education, business, arts, or politics. Omoluwabi also serves as a moral compass, guiding Yoruba people toward ethical behavior and responsible leadership.

Omoluwabi's rich history and evolution demonstrate the Yoruba people's commitment to excellence and good character. From its ancient roots in Iwa Pele to its modern interpretation, Omoluwabi continues to guide Yoruba individuals toward a life of purpose, integrity, and greatness. As a testament to its enduring legacy, Omoluwabi remains an integral part of Yoruba heritage, inspiring generations to strive for excellence.

Irúnmọlẹ Ọrunmila, the revered sage of Yoruba Spirituality, introduced the concept of Iwa Pele, a comprehensive philosophy that embodies the essence of civilized behavior of Omoluwabi. This timeless ideal encourages Yoruba people to strive for excellence in all aspects of life, fostering a society built on knowledge, respect, love, and mutual understanding.^[3][4]

Omoluwabi advocates for the pursuit of knowledge, recognizing its transformative power in building civilizations. It emphasizes the importance of acquiring wisdom, exploring the world, and embracing innovation. By doing so, individuals become enlightened contributors to their communities, driving progress and growth.^[5]

Interpersonal relationships are also paramount in Omoluwabi. It teaches individuals to respect one another, regardless of social status or background. Love and compassion are essential components, promoting harmony and understanding among people. This philosophy further champions the rights of women, recognizing their vital role in shaping society.

Personal conduct is another critical aspect of Omoluwabi. It emphasizes the importance of hygiene, gentle behavior, politeness, and good manners. Individuals are encouraged to present themselves with dignity, dressing well and conducting themselves with grace. Truthfulness is also paramount, as honesty builds trust and strengthens relationships.

Humility and humanity are essential components of Omoluwabi, reminding individuals to remain grounded and empathetic. It promotes veneration for one's inner self, recognizing the inherent value of human life. Additionally, Omoluwabi encourages reverence for ancestors, honoring their legacy and wisdom.

The utilization and exploration of Yoruba inventions and Ifa applications are also integral to Omoluwabi. By embracing their heritage, individuals can harness the wisdom of their ancestors to address contemporary challenges and improve humanity, key principles of Iwa Pele and Omoluwabi include:^[6]

1. Knowledge acquisition and wisdom
2. Respect and love for others
3. Personal hygiene and cleanliness
4. Gentle and polite behavior
5. Good manners and dignified presentation
6. Truthfulness and integrity
7. Humility and humanity
8. Respect for others' rights
9. Advocacy for women's rights
10. Veneration for ancestors and heritage
11. Utilization of Yoruba inventions and Ifa applications

Omoluwabi serves as a blueprint for civilized behavior in Yoruba culture. By embracing its principles, individuals can cultivate a deeper understanding of themselves and their place in the world. As we strive to build a more harmonious society, Omoluwabi's timeless values offer a guiding light, reminding us of the importance of knowledge, respect, love, and humanity.

In the Yoruba culture, Omoluwabi is a revered concept that embodies the essence of respect, dignity, and individuality. It is a philosophy that guides individuals to live in harmony with others, recognizing and valuing their unique experiences, perspectives, and contributions. At its core, Omoluwabi teaches us to respect others' rights, dignity, and individuality, fostering a culture of empathy, compassion, and understanding.^[7]

Respect is a fundamental aspect of Omoluwabi. It involves acknowledging the inherent worth and value of every individual, regardless of their background, status, or position. When we respect others, we recognize their autonomy, dignity, and right to make choices. We listen to their voices, consider their opinions, and treat them with kindness and courtesy. Respect is not limited to individuals; it also extends to communities, cultures, and traditions.

Dignity is another essential element of Omoluwabi. It involves recognizing and upholding the inherent self-worth of every individual. When we treat others with dignity, we acknowledge their humanity, their strengths, and their vulnerabilities. We create an environment where individuals feel valued, empowered, and confident. Dignity is not something we give or take away; it is an inherent right that belongs to every human being.^[8]

Individuality is also a critical component of Omoluwabi. It involves recognizing and celebrating the unique experiences, perspectives, and contributions of each individual. When we value individuality, we create space for creativity, innovation, and progress. We acknowledge that each person brings something distinct and valuable to the table, and we encourage them to share their gifts with the world.

In practical terms, Omoluwabi manifests in various ways. It involves active listening, empathy, and understanding. It involves being present for others, supporting them in times of need, and celebrating their successes. Omoluwabi also involves standing up for what is right, even when it is difficult or unpopular. It involves challenging injustice, promoting equality, and advocating for the marginalized.

Omoluwabi is a powerful philosophy that teaches us to respect others' rights, dignity, and individuality. It is a way of life that values empathy, compassion, and understanding. By embracing Omoluwabi, we create a culture of inclusivity, diversity, and harmony. We recognize the inherent worth and value of every individual, and we treat them with kindness, dignity, and respect.

Omoluwabi embodies the essence of effective, empathetic, and respectful communication. It is a philosophy that guides individuals to interact with others in a way that is clear, compassionate, and considerate. At its core, Omoluwabi teaches us to communicate in a manner that builds bridges, fosters understanding, and promotes harmony.^[9]

Effective communication is a critical aspect of Omoluwabi. It involves conveying our thoughts, ideas, and feelings in a clear and concise manner. When we communicate effectively, we avoid misunderstandings, resolve conflicts, and build strong relationships. Omoluwabi encourages us to be mindful of our words, tone, and body language, ensuring that our message is conveyed with clarity and precision.^[10]

Empathy is another essential element of Omoluwabi. It involves understanding and sharing the feelings of others. When we communicate empathetically, we create a safe and supportive environment where individuals feel heard, validated, and comforted. Omoluwabi teaches us to put ourselves in others' shoes, to see things from their perspective, and to respond with compassion and kindness.^[11]

Respect is a fundamental component of Omoluwabi. It involves treating others with dignity, courtesy, and consideration. When we communicate respectfully, we acknowledge the worth and value of every individual. We listen actively, respond thoughtfully, and avoid interrupting or dismissing others. Omoluwabi encourages us to be mindful of our language, avoiding hurtful or offensive words, and instead using language that uplifts and inspires.

In practical terms, Omoluwabi manifests in various ways. It involves active listening, asking open-ended questions, and clarifying assumptions. It involves being present for others, maintaining eye contact, and using nonverbal cues to show engagement. Omoluwabi also involves being adaptable, flexible, and willing to compromise. Omoluwabi is a powerful philosophy that teaches us to communicate effectively, empathetically, and respectfully. It is a way of life that values clarity, compassion, and consideration. By embracing Omoluwabi, we create a culture of understanding, harmony, and mutual respect. We build strong relationships, resolve conflicts, and foster a sense of community and belonging.

The concept embodies the spirit of cooperation, mutual support, and collective growth. This timeless philosophy encourages individuals to work together towards a common goal, fostering an environment of unity, respect, and reciprocity. Omoluwabi's principles can be applied to various aspects of life, including business, cultural practices, politics, and personal development, leading to remarkable outcomes.

In business, Omoluwabi promotes collaboration and partnership. By working together, entrepreneurs can share resources, expertise, and risk, leading to increased innovation, productivity, and success. This cooperative approach helps build strong, resilient businesses that benefit the community and drive economic growth.

In cultural practices, Omoluwabi ensures the preservation and promotion of Yoruba heritage. Through collective efforts, communities can maintain their traditions, customs, and values, passing them down to future generations. This shared responsibility strengthens cultural identity and fosters a sense of belonging.

In politics, Omoluwabi advocates for inclusive decision-making and collective leadership. By working together, leaders can address complex challenges, balance diverse interests, and create policies that benefit the greater good. This cooperative approach promotes social cohesion, stability, and progress.

On a personal level, Omoluwabi encourages individuals to uplift and support one another. By recognizing the value of interdependence, people can build strong relationships, learn from each other's strengths, and overcome weaknesses together. This spirit of cooperation helps individuals grow, both personally and professionally.

Omoluwabi offers a powerful framework for cooperation and collective growth. By embracing this Yoruba philosophy, individuals and communities can achieve remarkable success in various aspects of life, from business and cultural practices to politics and personal development. As we strive for a brighter future, let us embrace the wisdom of Omoluwabi and work together towards a common goal.^[12]

The pursuit of knowledge, education, and personal growth. This ancient philosophy, deeply rooted in the teachings of Irúnmọlẹ Ọrunmila, emphasizes the significance of acquiring wisdom and understanding. In Yorubaland's ancient Ifa Divination Schools, the Yoruba people were encouraged to seek knowledge and enlightenment, laying the foundation for a culture that values intellectual pursuits above material wealth.^[13]

This generation's belief system has instilled in the Yoruba people a desire for knowledge and self-improvement, often prioritizing education over financial gain. As a result, the Yoruba were among the first to embrace Western education in Nigeria, recognizing its potential to enhance their understanding of the world. Today, they are considered one of the most educated tribes in the country, with a strong emphasis on intellectual achievement.^[14][15][16]

In modern times, the Yoruba have begun to evolve the traditional Ifa Schools, applying the ancient wisdom of Ifa to contemporary challenges. This innovative approach demonstrates the continued importance of Omoluwabi principles in Yoruba culture. Acquiring knowledge is not only valued but also praised, surpassing the significance of material wealth.^[13]

The Omoluwabi philosophy teaches that true fulfillment lies in the pursuit of wisdom, not riches. This mindset has shaped the Yoruba people's approach to life, fostering a community that celebrates intellectual curiosity and personal growth. As the Yoruba proverb goes, "Kini ọrọ laisi ìmọ, kini ọrọ laisi oye" - "What is wealth without knowledge, what is wealth without understanding"^[17]

Omoluwabi represents the Yoruba people's enduring commitment to knowledge, education, and personal growth. By prioritizing intellectual pursuits and valuing wisdom above material wealth, the Yoruba have established a rich cultural heritage that continues to inspire future generations. As the world evolves, the Omoluwabi principles remain a guiding force, reminding us that true prosperity lies in the acquisition of knowledge and understanding.^[13]

Courage is a fundamental aspect of Omoluwabi, encouraging individuals to stand up for what is right, even in the face of adversity. This bravery is not limited to physical strength but also encompasses moral courage, enabling individuals to make difficult decisions and take bold actions when necessary. By embracing courage, Omoluwabi inspires individuals to become active participants in their communities, driving positive change and progress. Hard work is another essential component of Omoluwabi, emphasizing the importance of diligence and perseverance in achieving success. This value encourages individuals to strive for excellence in their endeavors, cultivating a strong work ethic and a sense of personal responsibility. By embracing hard work, Omoluwabi fosters a culture of self-reliance and innovation, leading to individual and collective growth.^[18]

Humility is a vital element of Omoluwabi, teaching individuals to remain grounded and modest despite their accomplishments. This value promotes a sense of respect for others, acknowledging that true greatness lies not in personal achievements but in the positive impact one has on their community. By embracing humility, Omoluwabi encourages individuals to prioritize the greater good, leading to a more harmonious and equitable society. Respect is the final pillar of Omoluwabi, emphasizing the importance of treating others with dignity and kindness. This value extends beyond interpersonal relationships, encompassing respect for tradition, culture, and the environment. By embracing respect, Omoluwabi fosters a culture of inclusivity and empathy, recognizing the inherent worth and value of every individual. Omoluwabi is a rich cultural concept that embodies the essence of civilized behavior and good character.^[19]

In the rich tapestry of Omoluwabi stands as a shining exemplar of the values that define the Yoruba people's relationships with others. This revered concept embodies the principles of accommodation, coexistence, compassion, and empathy, reflecting the Yoruba's inherent ability to live in harmony with others.^[20]

Accommodation is a hallmark of Omoluwabi. The Yoruba people have historically demonstrated a remarkable capacity to welcome and integrate outsiders into their communities. This openness is rooted in the understanding that every individual has inherent value and deserves respect. By embracing diversity, the Yoruba foster an environment of inclusivity, where people from various backgrounds can thrive.^[20]

Coexistence is another fundamental aspect of Omoluwabi. The Yoruba have long recognized the importance of living peacefully with others, even in the face of differences. This spirit of tolerance enables them to navigate complex social dynamics, resolving conflicts through dialogue and mutual understanding. By prioritizing harmony, the Yoruba create vibrant communities where diverse perspectives are cherished.

Compassion is a core component of Omoluwabi. The Yoruba people are known for their empathetic nature, always willing to lend a helping hand or offer words of comfort. This empathetic disposition stems from a deep understanding of human struggles and the recognition that everyone faces challenges. By showing compassion, the Yoruba build strong, supportive networks that uplift individuals and communities.

Empathy is the foundation upon which Omoluwabi's other principles rest. The Yoruba people's ability to put themselves in others' shoes enables them to understand and address the needs of those around them. This empathetic connection fosters meaningful relationships, bridging cultural and social divides.

The Yoruba proverb, "Ọmọ lati ile miiran jẹ ọmọ wa" - "A child from another household is still a child," encapsulates Omoluwabi's essence. It reminds us that, despite differences, our shared humanity binds us together.

In modern times, Omoluwabi's relevance remains unchanged. As the world grapples with division and discord, the Yoruba people's timeless values offer a beacon of hope. By embracing accommodation, coexistence, compassion, and empathy, we can build bridges across cultures, foster global understanding, and create a more harmonious world. Omoluwabi represents the Yoruba people's profound commitment to living in harmony with others. By embodying accommodation, coexistence, compassion, and empathy, the Yoruba have crafted a rich cultural heritage that inspires us to cherish our shared humanity. As we strive for a more inclusive and compassionate world, Omoluwabi's principles guide us toward a brighter future.^[20]

Omoluwabi encourages the Yoruba people in Yorubaland, to embrace their autonomy, make choices, and pursue their wishes without undue restriction. Omoluwabi is not only a personal virtue but also a societal ethos that fosters a culture of tolerance, acceptance, and mutual respect.^[21]

Omoluwabi represents the freedom to navigate one's path in life, unencumbered by external dictates or coercion. It acknowledges the inherent worth and dignity of every individual, empowering them to make choices that align with their values, beliefs, and aspirations. This freedom is not limited to personal decisions but extends to the realm of religion, where individuals are encouraged to explore and embrace their spiritual beliefs without fear of persecution or judgment. Omoluwabi's emphasis on personal responsibility is a hallmark of liberalism, as it recognizes the agency of individuals to shape their own lives and destinies. By embracing this concept, individuals take ownership of their actions, decisions, and consequences, thereby cultivating a sense of accountability and self-awareness. This, in turn, fosters a culture of respect, empathy, and understanding, as individuals learn to appreciate the diversity of human experiences and perspectives.

In the context of society, Omoluwabi promotes a liberal attitude towards others, encouraging tolerance, acceptance, and inclusivity. It recognizes that individuals have different backgrounds, beliefs, and values, and that these differences are a strength, not a weakness. By embracing this diversity, society can foster a culture of mutual respect, where individuals feel valued, heard, and empowered to contribute their unique perspectives and talents.

Furthermore, Omoluwabi's emphasis on personal freedom and autonomy has far-reaching implications for social justice and human rights. By recognizing the inherent worth and dignity of every individual, it challenges systems of oppression, discrimination, and marginalization. It empowers individuals to speak out against injustice, advocate for their rights, and demand equal opportunities and treatment. Omoluwabi is a powerful concept that embodies the values of freedom, liberalism, and personal responsibility. By embracing this ethos, individuals can navigate their paths in life with autonomy, dignity, and purpose. As a societal virtue, Omoluwabi fosters a culture of tolerance, acceptance, and mutual respect, promoting a more just, equitable, and harmonious society for all.

In the Yoruba culture, Omoluwabi stands as a beacon of values that prioritize humanity, respect, and acquired knowledge over material wealth. This ancient philosophy is rooted within Ọrunmila and Ifa in the understanding that true worth is not measured by one's bank account, but by the positive impact they have on their community and the world at large.^[22][23]

In Yoruba tradition, if a family member brings home unfamiliar wealth, they are met with scrutiny and inquiry. The source of the wealth is thoroughly investigated to ensure it was earned through honest means. This emphasis on integrity and transparency highlights the Yoruba people's commitment to valuing humanity over material gain.^[22]

Unlike many cultures that equate wealth with respect, the Yoruba believe that true respect can only be earned through acquired knowledge and wisdom. In ancient times, wealth alone could not command respect; only the knowledge and wisdom gained through experience and learning could elevate one's status.

Omoluwabi principles emphasize the importance of uplifting one another, from the youngest to the eldest. This collective approach to prosperity ensures that everyone benefits, fostering a sense of community and shared success. In Yoruba culture, wealth is not seen as a means to individualistic gain, but as a tool to enhance the well-being of the entire family and community.^[23]

The Yoruba proverb, "Ọgbọn ati Imọ ni kọkọrọ si aye kii ṣe owo" - "Wisdom and Knowledge is the key to life not money" encapsulates the essence of Omoluwabi. This philosophy reminds us that true prosperity lies in the acquisition of knowledge, respect, and humanity, not in accumulating wealth. Omoluwabi represents the Yoruba people's unwavering commitment to valuing humanity, respect, and acquired knowledge above material wealth. By prioritizing these principles, the Yoruba have created a culture that celebrates collective prosperity, integrity, and wisdom. As we navigate the complexities of modern life, Omoluwabi's timeless values offer a guiding light, reminding us that true wealth lies in the positive impact we have on the world around us.^[22][23]

The concept of Omoluwabi, or good character, is a fundamental aspect of Yoruba culture and has been instrumental in shaping the Yoruba people's approach to various fields, including cultural, economic, and political, as they engage in globalization.^[24]

In the cultural sphere, Omoluwabi emphasizes the importance of respect, empathy, and kindness. Yoruba people have successfully integrated these values into their global cultural exchange, showcasing their rich cultural heritage while embracing diversity. For instance, Yoruba cultural festivals, such as Osun Osogbo, have become international events, attracting visitors from around the world.

In the economic realm, Omoluwabi principles guide Yoruba entrepreneurs and business leaders, promoting honesty, hard work, and fairness. Yoruba-owned businesses, such as those in the fashion and beauty industries, have gained global recognition, reflecting the community's strong work ethic and commitment to excellence.

In politics, Omoluwabi values like integrity, accountability, and transparency have shaped Yoruba leaders' approach to governance. Yoruba politicians have demonstrated a strong sense of responsibility and dedication to public service, contributing to Nigeria's growth and development. Through globalization, Yoruba people have shared their Omoluwabi values with the world, enriching international discourse on ethics, leadership, and cultural exchange. As Yoruba culture continues to evolve, the enduring principles of Omoluwabi will remain a guiding force, ensuring that Yoruba people remain true to their heritage while embracing global citizenship.^[25]

The Yoruba people have successfully leveraged the concept of Omoluwabi, to promote their culture in various creative industries, including film, music, comedy, dance, literature, sports, and entertainment.

In film, Yoruba producers and directors have incorporated Omoluwabi values into their storytelling, showcasing the importance of integrity, respect, and kindness. Movies like Anikulapo and Jagun Jagun have become cultural phenomenons, reflecting Yoruba culture's richness and humor, Yoruba content dominates streaming services such as Netflix, Amazon Prime and Nigerian box offices, had breaking the most highest grossing filmmaker in Nigeria and promoting Yoruba language content globally.^[26]

In music, Yoruba artists like Fela Kuti, Sunny Adé, Olamide, Wizkid, Davido, Burna Boy, Asake, Asa, Ayra Starr, Tems and Tiwa Savage have infused their lyrics with Omoluwabi principles, promoting messages of love, respect, and hard work. Afrobeat, Fuji and Apala genres, originating from Yoruba culture, have gained global recognition, highlighting the community's musical talents.^{[27][28][29][30][31]}

Comedians like AY Makun, Broda Shaggi and Mr Macaroni have used humor to share Omoluwabi values, entertaining audiences while emphasizing the importance of good character. In dance, traditional Yoruba styles like Kaffy have been showcased globally, highlighting the community's rich cultural heritage.^[32]

Literary works by Yoruba authors like Wole Soyinka and Ola Rotimi have explored Omoluwabi themes, examining the complexities of human nature and the importance of good character. In sports, Yoruba athletes like Obafemi Martins, Asisat Oshoala, Israel Adesanya and Anthony Joshua have exemplified Omoluwabi values, demonstrating sportsmanship, discipline, and dedication. In entertainment, Yoruba events like Afrobeat concerts and cultural festivals have become international attractions, celebrating Yoruba culture's vibrancy and diversity. Through these creative industries, Yoruba people have shared their Omoluwabi values with the world, promoting a positive image of their culture and inspiring future generations to uphold these principles.

Omoluwabi philosophy has been instrumental in shaping their economic ideology, guiding them to prioritize fairness, value, and humanity in all business dealings. By adhering to Omoluwabi, the Yoruba have established a strong foundation for success in various fields, including information technology, big business, banking, oil and gas, and knowledge-based economic development.^{[33][34][35][36]}

Omoluwabi emphasizes the importance of honesty, transparency, and ethical conduct in all interactions. In business, this means engaging in fair trade practices, respecting the rights and dignity of all parties involved, and avoiding exploitative or anti-humanity deals. By doing so, the Yoruba have earned a reputation for trustworthiness and reliability, attracting partners and investors from around the world.

The Yoruba concept of Omoluwabi has also fostered a culture of innovation and knowledge-sharing. By prioritizing education and skill acquisition, the Yoruba have developed a highly skilled workforce, driving advancements in information technology. This, in turn, has enabled them to dominate various sectors, including big business, banking, and finance.^[37]

Furthermore, Omoluwabi has instilled a sense of social responsibility in Yoruba entrepreneurs, encouraging them to invest in their communities and promote sustainable development. This approach has not only contributed to the economic growth of the region but also ensured that the benefits of progress are equitably distributed. the Yoruba concept of Omoluwabi has been a key factor in their economic success, guiding them to prioritize integrity, fairness, and humanity in all business dealings. By embracing this philosophy, the Yoruba have established themselves as leaders in various fields, driving innovation, growth, and sustainable development. As a model for ethical business practices, Omoluwabi offers valuable lessons for entrepreneurs and policymakers around the world.

Notable Yoruba scientists like Oye Gureje, Mayowa Owolabi, and Olayinka Stephen Ilesanmi, had been rank among the top scientists in the world.^[38]

The Yoruba people's concept of Omoluwabi, or "good character", has profoundly shaped their political philosophy, prioritizing the interests of the people above all else. This guiding principle emphasizes empathy, compassion, and selflessness, essential qualities for effective governance.^[39]

In Yoruba politics, Omoluwabi is not just a moral concept but a unifying force that transcends party affiliations and ideological differences. It creates a shared sense of purpose and responsibility among leaders, ensuring they prioritize the welfare and well-being of their constituents.^[40]

Beyond Afenifere, various Yoruba political organizations and leaders have embraced Omoluwabi, fostering a culture of accountability, transparency, and good governance. These leaders recognize that true greatness lies not in personal achievements but in the positive impact they have on their people.^[41]

Security agencies like the Oodua Peoples Congress (OPC) and Amotekun have also been established to protect the Yoruba people and uphold the principles of Omoluwabi. These agencies are committed to defending the vulnerable and ensuring justice for all.

Moreover, paramount human rights organizations among the Yorubas, such as the Yoruba Council of Elders and the Yoruba Human Rights Committee, have been vocal in advocating for the rights and dignity of the Yoruba people and Nigerians. They have consistently spoken out against human rights abuses and held leaders accountable for their actions.

Similarly, paramount organizations among the Yorubas, such as the Afenifere, Aare Ona Kakanfo, Gani Adams, Bode George, etc., have used their influence to promote Omoluwabi and humanity in governance. They have been known to withdraw their support from politicians who fail to deliver on their promises and prioritize the welfare of the people.

In fact, the Yoruba people have a reputation for being fiercely critical of leaders who prioritize personal gain over the welfare of the people.^[42] They have been known to mobilize against politicians who engage in corrupt practices, oppress their constituents, or fail to deliver on their promises.^[43]

This unwavering commitment to Omoluwabi has earned the Yoruba people a reputation as a force to be reckoned with in Nigerian politics. Their leaders know that they must adhere to the principles of good character or face the consequences of public backlash and rejection, the Yoruba people's embrace of Omoluwabi has created a unique political culture that prioritizes the interests of the people, promotes good governance, and inspires selfless leadership. Their security agencies, human rights organizations, and paramount organizations are all committed to upholding these principles, and their people are fiercely dedicated to holding their leaders accountable for their actions.^[44]

In Yoruba culture, Omoluwabi represents the epitome of excellence, integrity, and character. It embodies the virtues of compassion, honesty, and responsibility, guiding individuals to live a life of purpose and dignity. However, not all individuals uphold these noble values, giving rise to the concept of Anti-Omoluwabi.

Anti-Omoluwabi refers to individuals who reject the principles of Omoluwabi, engaging in shameful acts that undermine the very fabric of Yoruba society. They prioritize personal gain over the well-being of others, perpetuating corruption, fraud, and other anti-humanity behaviors. These individuals demonstrate a blatant disregard for the cultural, economic, and political norms that govern Yoruba communities. Characteristics of Anti-Omoluwabi include:^[45]

1. Lack of integrity and accountability
2. Prioritization of material wealth over human dignity
3. Engagement in fraudulent and corrupt activities
4. Disregard for cultural and traditional values
5. Exploitation and manipulation of others for personal gain

Examples of Anti-Omoluwabi can be seen in various aspects of life:

1. Political leaders who embezzle public funds and prioritize self-interest over the welfare of their constituents
2. Businessmen who engage in fraudulent practices, exploiting customers and undermining market integrity
3. Individuals who perpetuate cultural erosion, disregarding traditional values and customs

In contrast, true Omoluwabi exhibit qualities such as:

1. Empathy and compassion
2. Honesty and transparency
3. Responsibility and accountability
4. Respect for cultural heritage and tradition

The Yoruba people recognize the importance of holding individuals accountable for their actions. Anti-Omoluwabi are not tolerated, and their actions are met with social and cultural sanctions. This ensures that the values of Omoluwabi remain intact, guiding the community toward a path of righteousness and prosperity.^[46]

In conclusion, Anti-Omoluwabi pose a significant threat to the values and principles that underpin Yoruba culture. By understanding and rejecting these negative influences, the Yoruba people can preserve the integrity of their community, upholding the noble ideals of Omoluwabi for generations to come.^[47]

An omoluwabi demonstrates and exhibits the inherent virtue and value of Iwapele. Iwapele is ultimately the basis of moral conduct in Yoruba culture and a core defining attribute of an omoluwabi. The most fundamental of these principles demonstrated by an omoluabi are:^[1]

• Oro Siso (Spoken word, the Yoruba accord great respect for intelligent and expert use of language)
• Iteriba (Respect)
• Inu Rere (Good will, Having a good mind towards others)
• Otito (Truth)
• Iwa (Character)
• Igboya (Bravery) personified by an "Akinkanju"
• Ise (Hardwork)
• Opolo Pipe (Intelligence)^[48]

• Emi Omo Eso