Maree Thyne is a New Zealand academic, and is a full professor of marketing at the University of Otago, specialising in consumer behaviour, particularly cruise tourism.

Thyne holds a Bachelor of Arts, a Bachelor of Tourism, and a graduate diploma. She completed a PhD titled Social distance and resident support for tourism at the University of Otago in 2001.^[1][2] Thyne then joined the faculty of the University of Otago, rising to full professor in 2021.^[3] She has been a member of the university senate and as of 2024 she is the Pro Vice Chancellor of Commerce and the Dean of the Business School.^[2][3]

Thyne's research focuses on consumer behaviour in tourism, including the interactions between tourists, cultural tourism and the motivations of cruise ship passengers.^[2][4] Thyne works with stakeholders such as Cruise New Zealand Association, National Port Authorities, regional tourism organisations and individual tourism operators to understand tourism behaviour.^[2] As part of Otago's research theme on Food Waste Innovation, she is also involved in research on consumer and producer behaviour around food waste and waste reduction strategies.^[2] Thyne is also part of the Research Network for Sustainable Business at Otago.^[4]

In 2004 Thyne co-edited the book Hospitality, tourism, and lifestyle concepts: Implications for quality management and customer satisfaction (published by Haworth Hospitality Press) with Eric Laws.^[2]

Thyne is or has been on the editorial board of a number of international journals, including the Journal of Travel Research, and Tourism Management Perspectives.^[2]

Scholia has a profile for Maree Thyne (Q104139680).

• Adriana Campelo; Robert Aitken; Maree Thyne; Juergen Gnoth (18 July 2013). "Sense of Place: The Importance for Destination Branding". Journal of Travel Research. 53 (2): 154–166. doi:10.1177/0047287513496474. ISSN 0047-2875. Wikidata Q124178830.
• Maree Thyne (May 2001). "The importance of values research for nonprofit organisations: the motivation‐based values of museum visitors". International Journal of Nonprofit and Voluntary Sector Marketing. 6 (2): 116–130. doi:10.1002/NVSM.140. ISSN 1465-4520. Wikidata Q124178832.
• Maree Thyne (May 2001). "The importance of values research for nonprofit organisations: the motivation‐based values of museum visitors". International Journal of Nonprofit and Voluntary Sector Marketing. 6 (2): 116–130. doi:10.1002/NVSM.140. ISSN 1465-4520. Wikidata Q124178832.
• Robert Nash; Maree Thyne; Sylvie Davies (June 2006). "An investigation into customer satisfaction levels in the budget accommodation sector in Scotland: a case study of backpacker tourists and the Scottish Youth Hostels Association". Tourism Management. 27 (3): 525–532. doi:10.1016/J.TOURMAN.2005.01.001. ISSN 0261-5177. Wikidata Q124178947.
• Seonaidh McDonald; Caroline Oates; Maree Thyne; Panayiota Alevizou; Leigh‐Ann McMorland (March 2009). "Comparing sustainable consumption patterns across product sectors". International Journal of Consumer Studies (in French). 33 (2): 137–145. doi:10.1111/J.1470-6431.2009.00755.X. ISSN 1470-6423. Wikidata Q124178948.

• Inaugural professorial lecture, October 2023