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Lucía Casanueva

Lucía Casanueva
NationalitySpanish
EducationUniversity of Navarra

IESE Business School

London School of Economics
Occupation(s)Journalist, Entrepreneur
Known forPROA Comunicación founder
Board member ofWoman Forward Foundation

Lucía Casanueva (Santander, 1975) is a Spanish journalist and entrepreneur, founder of PROA Comunicación in Madrid (2009) and a regular contributor to several magazines and newspapers.[1]

Education and journalistic career

After completing her secondary education in Vancouver, Canada, she graduated in journalism from the University of Navarra and obtained several postgraduate degrees from IESE BS and the London School of Economics and Political Science (LSE).[2]

She has worked as a journalist for the daily newspaper Expansión and the magazine Actualidad Económica,[2] and for the agencies Llorente y Cuenca, Kreab, Portocarrero and Edelman.[3]

In 2008 she took part in the RTVE documentary "Al Filo de lo Imposible" (On the edge of the impossible). She went on a journey of several months with the team led by Sebastián Álvaro and Edurne Pasaban. The aim was to climb Manaslu, the 8th highest peak in the world at 8156m. Both the pre-trip training and the treks up to 5,000 metres, the hypoxia, the river crossings and the adaptation to scarcity were crucial to their subsequent human and professional development.[2]

She also contributes to various media such as ABC,[4] El Confidencial,[5] Confilegal,[6] El Diario Montañés,[7] Forbes,[8] El Debate,[9] and El economista.[10][11]

Some of her articles

  • La comunicación de crisis y la credibilidad de la medicina de urgencias (Crisis communication and the credibility of emergency medicine).[12]
  • Benedicto XVI: una oda a la coherencia (Benedict XVI: an ode to coherence).[13]
  • Isabel II y el imperio de la buena comunicación (Elizabeth II and the empire of good communication).[14]
  • Hacia un nuevo modelo de liderazgo (Towards a new model of leadership)[15]
  • Los empresarios como solución (Entrepreneurs as a solution).[16]
  • La verdad es sexi (The truth is sexy).[17]

Entrepreneur

In 2009 she founded PROA Comunicación, a communications consultancy in Madrid.[18][19][20]

In 2015, she formed a partnership with the lawyer Valvanuz Serna, and then began a period of expansion for the agency and the creation of alliances with other international agencies.[21]

She has participated in different forums claiming the role of women and their leadership.[22] Casanueva is a board member of the Woman Forward Foundation for Gender Equality,[23] and a member of the International Women Presidents' Organisation, which promotes the role of women as entrepreneurs and leaders.[24]

In 2015, she launched the PROA Observatory as a forum for debate on social impact issues,[19] with the participation of prominent people from the political, business and cultural worlds. Since then, there has been a series of meetings with politicians, military, diplomatic and defence experts, judges, and business people.

[25][26][27]

References

  1. ^ Tringali, Giuseppe (2022-10-25). " Lucía Casanueva: "Writing disciplines the brain and tidies up life". The Luxonomist.
  2. ^ a b c MasterClass "Emprendimiento Femenino", Universidad de Cantabria, Lucía Casanueva
  3. ^ Montero, Fernando (2019-08-28). "Lucía Casanueva, socia fundadora de PROA". Topcomunicacion (in Spanish). Retrieved 2024-05-28.
  4. ^ "Lucía Casanueva: FeliciDAR". Diario ABC (in Spanish). 2023-02-02. Retrieved 2024-05-28.
  5. ^ Casanueva, Lucía (2009-03-03). "Mickey Rourke". elconfidencial.com (in Spanish). Retrieved 2024-05-28.
  6. ^ Valdés, Blanca (2022/11/9). «La repercusión publicitaria de las activistas que se pegaron a los cuadros de las Majas, valorada en más de 6 millones de euros». Confilegal.
  7. ^ "Artículos escritos por Lucía Casanueva | El Diario Montañés". El Diario Montañes (in Spanish). Retrieved 2024-05-28.
  8. ^ Casanueva, Lucía (2022-10-04). "La dificultad de contar y el miedo a volar, según Marías". Forbes España (in Spanish). Retrieved 2024-05-28.
  9. ^ Casanueva, Lucía (2022-09-19). "Isabel II y el imperio de la buena comunicación". El Debate (in Spanish). Retrieved 2024-05-28.
  10. ^ elEconomista.es. «Los empresarios como solución -
  11. ^ "Lucía Casanueva: "La desinformación es un elemento de desestabilización"". La Razón (in Spanish). 2024-04-21. Retrieved 2024-05-28.
  12. ^ Casanueva, Lucía (2022-11-2). «La comunicación de crisis y la credibilidad de la medicina de urgencias». Confilegal.
  13. ^ Casanueva, Lucía. «Lucía Casanueva». Revista de Prensa
  14. ^ Casanueva, Lucía (2022-09-22) «Isabel II y el imperio de la buena comunicación». Revista de Prensa
  15. ^ Lucía Casanueva "Hacia un nuevo modelo de liderazgo" El economista.es (22 march, 2021)
  16. ^ Lucia Casanueva "Los empresarios como solución" El economista.es (2020-06-1)
  17. ^ EC4, Tribuna (2024-05-3). «La verdad es sexi». elconfidencial.com.
  18. ^ Leon, Alvaro Sanchez (2022-11-16). "Lucía Casanueva: "La comunicación es cada vez más compleja y hay que dejarla en manos de profesionales"". Influencers (in Spanish). Retrieved 2024-05-28.
  19. ^ a b Rosa Ballarin Interview Lucia Casanueva "La clase política tendría que acercarse más a la ciudadanía" 20 minutos (2024-1-30)
  20. ^ Arjona, Pablo (2022-10-24). «"En el ADN de PROA está poner talento senior en la implantación de los proyectos"». Dircomfidencial.
  21. ^ «Lucía Casanueva y Valvanuz Serna, socias de PROA: "Es un buen momento para renovarse"». Topcomunicacion. (2020-06-16)
  22. ^ diario_responsable (2021-05-14). "Fundación Woman Fordward presenta su Anuario del Liderazgo Femenino en España". Diario Responsable (in Spanish). Retrieved 2024-05-28.
  23. ^ "La Fundación - Woman Forward". womanforward.org (in European Spanish). 2020-09-20. Retrieved 2024-05-28.
  24. ^ PublicidAD, Periodico (2021-08-05). "Lucía Casanueva es nombrada miembro de la Women Presidents' Organization". Periodico PublicidAD (in Spanish). Retrieved 2024-05-28.
  25. ^ "Militares, diplomáticos y ex espías debaten en Madrid sobre la OTAN: "Ha vuelto a nacer en Ucrania"". okdiario.com (in Spanish). 2023-06-30. Retrieved 2024-05-28.
  26. ^ "Los juristas consideran que las largas instrucciones favorecen los juicios paralelos" - elEconomista.es
  27. ^ "Manuel Sala, director general de OJD, participa en un nuevo Observatorio PROA de la Comunicación. « OJD" (in European Spanish). Retrieved 2024-05-28.
Quelle: https://en.wikipedia.org/wiki/Luc%C3%ADa_Casanueva