Love Aaj Kal
Theatrical release poster
Directed by	Imtiaz Ali
Written by	Imtiaz Ali
Produced by	Saif Ali Khan Dinesh Vijan
Starring	Saif Ali Khan Deepika Padukone
Cinematography	Natty Subramaniam
Edited by	Aarti Bajaj
Music by	Songs: Pritam Background Score: Salim–Sulaiman
Production companies	Illuminati Films Maddock Films
Distributed by	Eros International
Release date	31 July 2009 (2009-07-31)
Running time	129 minutes
Country	India
Language	Hindi
Budget	₹35 crore[1]
Box office	₹120 crore[1]

Love Aaj Kal (transl. Love These Days / Love Today and Yesterday)^[2] is a 2009 Indian Hindi-language romantic comedy-drama film written and directed by Imtiaz Ali and produced by Saif Ali Khan and Dinesh Vijan under the production of Illuminati Films and Maddock Films. Starring Khan and Deepika Padukone,^[3] it features Rishi Kapoor and Giselli Monteiro in supporting roles with Neetu Singh in a special appearance. The film follows Jai and Meera's journey, and portrays the feeling of pure love which never changes, although the perspective of realizing one's soulmate has changed over time.^[4]

Love Aaj Kal was released theatrically in India and worldwide on 31 July 2009. Produced on a budget of ₹35 crore, the film emerged as a critical and commercial success at the box-office, grossing ₹120 crore worldwide, ranking as the second-highest grossing Hindi film of the year. Upon release, it received positive reviews from critics for its novel concept, story, screenplay, direction, dialogues, soundtrack, humor, costumes, cinematography and performances of the cast.^[5]

Love Aaj Kal led the 55th Filmfare Awards with 12 nominations including Best Film, Best Director (Ali), Best Actor (Khan) and Best Actress (Padukone), and won 2 awards – Best Lyricist (Irshad Kamil for "Aaj Din Chadheya") and Best Choreography (Bosco–Caesar for "Chor Bazaari").^[6]

Love Aaj Kal was remade in Telugu as Teen Maar (2011).^[7] A spiritual successor of the same name directed by Ali, starring Kartik Aaryan with Khan's daughter Sara Ali Khan, was released in 2020.^[8]

Jai Vardhan Singh and Meera Pandit are a modern-day couple living in London. They are happy with each other but do not believe in tying each other down, so when career beckons, they have a mutual breakup but remain friends. Meera goes to India, while Jai stays in London, hoping to be called to San Francisco, where working at Golden Gate Inc. is his dream job. Jai begins to date a Swiss girl named Jo, while Meera returns the feelings of her boss, Vikram Joshi. The couple believes they have moved on.

Running simultaneously but set in the past is the tale of Veer Singh Panesar. A great believer of love, the Sikh narrates his love story to Jai to try to convince him not to let Meera go from his life. He explains how he fell for a girl named Harleen Kaur. Jai ridicules Veer, who vowed to marry Harleen before he had even gotten to talk to her. But, on Veer's insistence, he agrees to pay Meera a surprise visit in India. Meera is stunned, and the two lie to both Jo and Vikram to spend time with each other. They realize how much they still like each other's company. Jai and Jo break up as Jai is unable to reciprocate the deeper feelings that Jo longs for. On the day Jai is to leave, Vikram proposes to Meera. She meets Jai secretly, who tells her she should make a decision. Angry, Meera tells him to leave her life or else she will never be able to really move on. Parallel to this, we find that Harleen has told Veer she was engaged without being told, and he must leave her.

Jai is called to his dream job in San Francisco the same day that Meera realizes her marriage is a mistake. She tells Vikram the truth and calls Jai, but he tells her about Golden Gate. Realizing he is going to San Francisco, she tells him nothing. Meanwhile, Veer declares his intentions of marrying Harleen but is badly beaten by her family.

Jai begins to lose interest in his "dream job,"  finding that he is not as happy as he thought he would be. He is beaten by some thugs when, while being mugged, he refuses to give them a picture of Meera. He then realizes he still loves her and goes back to India. He finds Vikram, who informs him that Meera left him. In the past, Veer travels to Harleen's house on the day of her wedding and convinces her mother that Harleen can only be happy with him. Harleen's mother lets Veer secretly sneak out with her daughter, and the two marry happily. In the present, Jai and Meera have a heart-touching reunion.

Love Aaj Kal was first announced by director Imtiaz Ali in 2008.^[9][10] It is his third film as a director. The film marks Saif Ali Khan's debut as a producer and is produced under Khan and Dinesh Vijan's Illuminati Films and Vijan's Maddock Films.^[11]

Saif Ali Khan, also the producer was cast to play the dual roles of Jai and Veer. Khan termed the role among his "favourite onscreen characters".^[12] Deepika Padukone was cast to play Meera, in her first film with Khan.^[13] Ali later said that casting Padukone was a "risk", mainly because she was a "newcomer".^[14]

Rishi Kapoor was cast to play the older Veer. Brazilian actress Giselli Monteiro auditioned for the role of Jai's girlfriend, but was cast to play Harleen, after Ali failed to find anyone suitable for the role.^[15] Neetu Kapoor, was cast in a special appearance as older Harleen, marking her return to cinema after a 25-years long hiatus. Rahul Khanna was later cast as Meera's husband, Vikram.^[16]

The shooting of Love Aaj Kal started in May 2008.^[3] It was mainly shot at the Red Fort, Purana Qila and on the streets and other parts of Delhi. Few scenes were also shot at the railway station of Patiala, in London, San Francisco, and Kolkata. The building used as Golden Gate, Inc., in the film is actually the rotunda of San Jose City Hall.^[17][14] The film was not given a title until January 2009, till the shooting was complete.^[18]

The soundtrack of Love Aaj Kal was composed by Pritam Chakraborty and Salim–Sulaiman, with the former composing songs and latter the score. The lyrics for songs were penned by Irshad Kamil, and the remixes created by DJ Sanj. The song "Twist" samples "Man Dole", composed by Hemant Kumar for Nagin (1954).^[19] The album earned Pritam his first IIFA Award for Best Music Director, in addition to a nomination for the Filmfare Award for Best Music Director.

Pritam revealed in a 2014 interview that Imtiaz Ali wanted A. R. Rahman to compose the music of the film, but the latter was available only for his next, Rockstar (2011).^[20]

Professional ratings

Review scores
Source	Rating
Bollywood Hungama	[21]
Rediff	[22]

The music of the film received highly positive reviews from critics. Joginder Tuteja of Bollywood Hungama noted, "It sounds too good to be true but Pritam seems to have kept all his brilliant compositions on hold between Jab We Met and Love Aaj Kal. It is not everyday that each and every song turns out to be extremely good in an album but that's indeed the case with Love Aaj Kal. This one is going to be unstoppable once it hits the stands!."^[21] Chandrima Pal of Rediff.com stated, "The strength of Love Aaj Kal, lies in the unhurried pace and the variety in the choice of genres, arrangement, treatment. More importantly, the music is fun, young and endearing."^[22]

Ruchika Kher from Hindustan Times noted, "Pritam has done a good job with the soundtrack and created songs that are sure to become hits. The album is full of soulful melodies."^[23] Anand Vaishnav of News18 stated, "Love Aaj Kal has a mix of situational tracks and guaranteed chartbusters. The distinction is evident in the music, as it is set in two different times and is one of the most complete albums in recent times."^[24]

According to Box Office India, with around 1,600,000 units (1.6 million units) sold, this film's soundtrack was the eighth highest-best-selling album of the year.^[25] "Aahun Aahun" was subsequently being listed in the "Top 10 Bollywood Songs of 2009" by The Times of India and Sify.^[26][27]

The producers of the film agreed to market tie-ups with 2009 ICC World Twenty20, Shoppers Stop and Bajaj Allianz Life Insurance.^[28] The apparel worn by the lead cast is exclusively available at Shoppers Stop. With Bajaj Allianz, they have a tie-up to share the special moments where they could win a chance to meet the lead actor Saif Ali Khan, the protagonist and the producer of the film. The tie-up with the 2009 ICC World Twenty20 was that both Khan and Padukone would be in England before the tournament begins, with Khan expected to commentate on matches for Indian television.^[29] ASTPL, an Indian software developer, also released a mobile video game based on the film.^[30] Love Aaj Kal was later made available on Amazon Prime Video.^[31]

Love Aaj Kal received positive reviews upon release, with praise for its novel concept, story, screenplay, direction, dialogues, soundtrack, humor, costumes, cinematography and performances of the cast.

Taran Adarsh of Bollywood Hungama gave the film 4 stars out of 5 saying, "On the whole, Love Aaj Kal is for the young and romantic at heart. Sure, it's not perfect, but the terrific performances, melodious music and stirring emotional moments more than compensate for the hiccups."^[32] Nikhat Kazmi of Times of India gave the film 4 stars in a scale of 5, concluding that "Go watch it for its GenNow feel and its ekdum [sic] modern appeal."^[33] Sonia Chopra of Sify gave the film 3.5 stars out of 5, commenting that "With lilting music and characters you'll love, Imtiaz Ali, brings out one of the most romantic films in recent times. It's a love story of the aam junta, with a delicious contemporary edge. Go get your fill."^[34]

Shubhra Gupta of Indian Express gave the film 3 stars in a scale of 5, noting that "It's hard not to warm up to a film which is, at its core, likable. I just wish I could have liked it more."^[35] Aniruddha Guha of DNA India gave the film 3 stars out of 5, writing that "Though Love Aaj Kal may not quite be the film you expect it to be, it does not leave you feeling disappointed either. Watch it without too many expectations and you will come back smiling. And if you have wanted to ask someone out for a while, this film is the perfect ice-breaker."^[36]

Raja Sen of Rediff.com gave the film 2.5 stars in a scale of 5, stating that "Love Aaj Kal is a harmless, watchable film – sad because it could have been truly special. It has its moments in the first half, while the second half is an over-melodramatic drag."^[37] Rajeev Masand of CNN-IBN gave the film 2 stars out of 5, pointing that "The film, in the end, is ordinary stuff, watchable but never memorable like the director's previous efforts, the far-superior Socha Na Tha (2005) and Jab We Met (2007). I'm going with two out of five and an average rating for Love Aaj Kal. It's like that plump mango you bite into only to discover it's not ripe yet. Watch it nevertheless for the sharp dialogue and some clever humor."^[38]

After a decent opening, Love Aaj Kal netted ₹428.7 million (US$5.1 million) in its first week and ₹164 million (US$2.0 million) in its second week.^[39][40] The film netted ₹665 million (US$8.0 million) in India.^[41] Love Aaj Kal was declared a hit by Box Office India, grossing ₹892 million (US$11 million). It grossed ₹1.19 billion worldwide and was one of the highest grossing films of the year.^[42][43]

Love Aaj Kal was remade in Tollywood in 2011 titled Teen Maar starring Pawan Kalyan, Trisha Krishnan, and Kriti Kharbanda.^[54][55]

A spiritual successor of the same name, also directed by Ali, was released in 2020, starring Kartik Aaryan and Sara Ali Khan.^[56][57]

Love Aaj Kal remains one of the most popular romantic comedy-dramas of Hindi cinema.^[58] It is cited as a milestone in Ali, Khan and Padukone's career. Khan and Padukone's performance has been noted as one of their most notable works.^[59][60]

Comparing the film with its reboot version, Nairita Mukherjee of India Today stated, "Love Aaj Kal was ahead of its time. It isn't Imtiaz Ali's best but the film had more character and depth than the 2020 version can ever hope to achieve." She praised the film for showing the characters "prioritise career over love", a rarity in Bollywood.^[61] Utkarsh Mani Tripathi from Vogue praised the film and noted, "Imtiaz Ali has portrayed romance in less upper-class settings, to be sure, but rarely has he been more relatable and prophetic."^[62]

• Love Aaj Kal at IMDb
• Love Aaj Kal at Rotten Tomatoes
• Love Aaj Kal at Box Office Mojo
• Aaj Kal on Bollywood Hungama