Ethnomedicine is a study or comparison of the traditional medicine based on bioactive compounds in plants and animals and practiced by various ethnic groups, especially those with little access to western medicines, e.g., indigenous peoples. The word ethnomedicine is sometimes used as a synonym for traditional medicine.^[1]

Ethnomedical research is interdisciplinary; in its study of traditional medicines, it applies the methods of ethnobotany and medical anthropology. Often, the medicine traditions it studies are preserved only by oral tradition.^[1] In addition to plants, some of these traditions constitute significant interactions with insects on the Indian Subcontinent,^[2][3] in Africa, or elsewhere around the globe.^{[citation needed]}

Scientific ethnomedical studies constitute either anthropological research or drug discovery research. Anthropological studies examine the cultural perception and context of a traditional medicine. Ethnomedicine has been used as a starting point in drug discovery, specifically those using reverse pharmacological techniques.

Ethnopharmacology is a related field which studies ethnic groups and their use of plant compounds. It is linked to pharmacognosy, phytotherapy (study of medicinal plants) use and ethnobotany, as this is a source of lead compounds for drug discovery.^[4] Emphasis has long been on traditional medicines, although the approach also has proven useful to the study of modern pharmaceuticals.^[5][6]

It involves studies of the:

1. identification and ethnotaxonomy (cognitive categorisation) of the (eventual) natural material, from which the candidate compound will be produced
2. traditional preparation of the pharmaceutical forms
3. bio-evaluation of the possible pharmacological action of such preparations (ethnopharmacology)
4. their potential for clinical effectiveness
5. socio-medical aspects implied in the uses of these compounds (medical anthropology).

• Lee, Roberta; Balick, Michael J. (2001). "Ethnomedicine: Ancient Wisdom for Contemporary Healing" (PDF). Alternative Therapies in Health and Medicine. 7 (3): 28–30. PMID 11347282. Retrieved 12 June 2013.
• Fábrega, Horacio, Jr. Evolution of Sickness and Healing. Berkeley: University of California Press, 1997. Access Apr. 2015
• Willem, Jean-Pierre (2006). L'Ethnomédecine, une alliance entre science et tradition [Ethnomedicine: An Alliance Between Science and Tradition] (in French). Paris: Jouvence & Biocontact. ISBN 978-2-88353-472-8.
• Willem, Jean-Pierre (2009). Mémoires d'un médecin aux pieds nus [Memoires of a Barefoot Doctor] (in French). Paris: Éditions Albin Michel. ISBN 978-2-226-18987-5.