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Klick (company)

Klick
Company typePrivate
IndustryHealth marketing
Founded1997
Founders
  • Leerom Segal
  • Aaron Goldstein
  • Peter Cordy
HeadquartersToronto, Ontario, Canada
Websitewww.klick.com

Klick is a global group of companies in the area of health marketing and advertising.

History

Klick was founded in 1997.[1]

The company introduced the SymPulse in 2017. Marketed as a "tele-empathy" device, it was designed to transmit the symptoms of Parkinson's disease to allow them to be felt and understood by care providers.[2][3][4][5]

In 2021 it created "Community Unity", a video series with the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine which discusses frequently asked questions about the COVID-19 vaccines.[6]

Operations

In 2006, Klick Health replaced its internal email systems with a new software program intended for messaging and project management.[1] This program, named Genome, incorporates analytics to potentially improve productivity and has been associated with the agency's expansion.[7][8] Company co-founder Leerom Segal attributed these practices for Klick's low turnover rate of three percent, compared to seven percent across Canadian employers As of 2014.[9] The system was marketed to external clients as SenseiOS.[10]

The organizational structure of Klick Health has not included a human resources department, which was a point of concern for some employees.[11][7]

Its research and development division is Klick Labs.[12] The division developed an AI program able to analyze people's voices to determine whether or not they have type 2 diabetes.[12]

Klick Health is described by the Yale School of Management as the "largest private health marketing company in the world".[13]

Awards

  • Webby Award for its video for the "Kindness is Contagious" campaign from the Fred Rogers Center[14]
  • Multiple Clio Awards and Clio Independent Agency of the Year (2023, 2024)[15][16]

References

  1. ^ a b Bryan Borzykowski (8 March 2013). "Want better intraoffice communication? Get rid of e-mail". The Globe & Mail. Archived from the original on 11 March 2013.
  2. ^ Susan Hay (1 May 2017). "Toronto organization introduces device to help better understand Parkinson's disease". Global News.
  3. ^ "'Tele-empathy' device allows caregivers to really feel Parkinson's symptoms". CTV News. 24 April 2017.
  4. ^ Guy Dixon (25 August 2017). "The feeling of empathy". The Globe and Mail.
  5. ^ Christina Farr (9 November 2017). "This device will let you feel what it's like to suffer from Parkinson's". CNBC.
  6. ^ Syraat Al Mustaqeem (15 December 2021). "Community Unity: new YouTube series explains why the vaccine can help us all". The Standard.
  7. ^ a b Josephine Moulds (6 April 2018). "Robot managers: the future of work or a step too far?". The Guardian.
  8. ^ Joel Mathis (August 2012). "Stop using email for everything". MacWorld. Vol. 29, no. 8.
  9. ^ Marjo Johne (29 July 2014). "Leerom Segal: At Klick Health, everyone's in the loop". The Globe & Mail.
  10. ^ James Martin (18 January 2017). "In kicking e-mail, Klick realized it had a hit product". The Globe and Mail.
  11. ^ Lauren Weber; Rachel Feintzeig (9 April 2014). "Companies say no to having an HR department". The Wall Street Journal.
  12. ^ a b Kristin Canning (9 November 2023). "How AI uses voice to detect diabetes". Medscape.
  13. ^ White, Jennifer; Licholai, Greg (2021). Klick Health: Global Pandemic Crisis Management. United Kingdom: Yale School of Management. doi:10.4135/9781071910757. ISBN 978-1-0719-1075-7.
  14. ^ Elyse Kelly (22 October 2020). "Toronto's Klick Health keeps soaring thanks to its people-centric culture". Toronto Business Daily.
  15. ^ "2023 Clio Health Winners". Clios. Retrieved 2024-07-12.
  16. ^ "2024 Clio Health Winners". Clios. Retrieved 1 April 2024.
Quelle: https://en.wikipedia.org/wiki/Draft:Klick