DXMX
| Broadcast area | Davao del Sur, parts of Davao City |
|---|---|
| Frequency | 105.9 MHz |
| Branding | 105.9 Lyfe Radio |
| Programming | |
| Language(s) | Cebuano, Filipino |
| Format | Community radio |
| Ownership | |
| Owner | Oriental Mindoro Management Resources Corporation |
| Operator | Municipal Government of Matanao |
| History | |
First air date |
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Former names |
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Call sign meaning | MiX FM (former brand) |
| Technical information | |
Licensing authority | NTC |
| Power | 5,000 watts |
DXMX (105.9 FM), on-air as 105.9 Lyfe Radio, is a radio station owned by Oriental Mindoro Management Resources Corporation and operated by Municipal Government of Matanao. The station's studio is located at Mabini St. cor. Aquino Drive, Digos and its transmitter is located at Matanao, Davao del Sur. This is the only radio station in the city that served as a community station for the province of Davao del Sur.
History
2000 - 2013: Mix FM
The station was established in 2000 by former Magic 89.9 personality and current head of the Philippine Broadcasting Service Rizal "Bong" Aportadera, Jr. (known on-air as "Sonny B") and Randall Ong as Red Hot Mix FM 105.9. Aportadera once served as city information officer at Davao City's local government. Back then, it was located at the Doors 4 and 5, RJ Homes Bldg., Pelayo St. In 2005, the "Red Hot" was eventually dropped and it was simply known as "105.9 Mix FM". On that same year, Mix FM became the number one radio station in the city.[1][2]
In addition, Mix FM added legendary Los Angeles radio disc jockey Rick Dees, who hosts the Rick Dees' Weekly Top 40 countdown. Also, the station hosting several events in DC such as House Party and Sikat!.[3]
On February 28, 2013, after 13 years of existence, Mix FM signed off for the last time at 10:59pm. Its last song was "Keeping the Dream Alive" by Münchener Freiheit.
2013 - 2014: Power FM
On March 1, 2013, under new management, the station was relaunched as Power FM and switched to a news and music format. Dubbed as "The all in one station", it featured news & commentaries in the morning, music during mid-morning to evenings & blocktimers during the rest of the day.
Power FM ranked #4 in Davao City, based on the recent Kantar Media Radio Research Council Survey. As a result, the management decided to make some changes. On February 28, 2014, Power FM made its final broadcast.
2014 - 2016: Balita FM
On March 1, 2014, the station rebranded as Balita FM and added more news & talk programs. It faced competition with Radyo5, Brigada News FM and Radyo ni Juan.[4][5]
On October 1, 2016, Balita FM went off the air for unknown reasons. Davao City Disaster Radio, owned by the Davao City LGU, utilized its former studios from its inception until the second quarter of 2021, when it transferred to the City Hall Annex Building.
2022 - 2023: Strong Radio
In March 2022, the station returned on-air after Municipal Government of Matanao took over the station's operations and launched it as Strong Radio. It transferred to its current location in Mabini St., Digos.
2023 - present: Lyfe Radio
In September 2023, it was rebranded as Lyfe Radio with its slogan Buhay Ka Dito!.
Awards
- KBP Golden Dove Awards - People's Choice for Best FM Station (Mindanao Category) (2005)
References