Bauang
Municipality
Municipality of Bauang
Approaching the Bauang town center along the National Highway
Flag Seal
Nicknames:  Fruit Basket of the North[1][2]
Motto(s):  Sulong Bauang 2030 and Vineyard City of the North by 2030
Map of La Union with Bauang highlighted
OpenStreetMap
Bauang Location within the Philippines
Coordinates: 16°32′N 120°20′E / 16.53°N 120.33°E / 16.53; 120.33
Country	Philippines
Region	Ilocos Region
Province	La Union
District	2nd district
Founded	January 5, 1586
Barangays	39 (see Barangays)
Government  [3]
• Type	Sangguniang Bayan
• Mayor[4]	EULOGIO CLARENCE MARTIN P. DE GUZMAN III
• Vice Mayor	HENRY A. BACURNAY JR.
• Municipal Council	Members Tanya Roberta A. de Guzman Felix A. Sanchez Bonifacio Malinao, Jr. Myrna U. Ligas Danilo P. Abuan Donny Ceazar D. Baradi Raymund C. Ganaden Veronica T. Bernado
• Electorate	52,808 voters (2022)
Area [5]
• Total	73.15 km2 (28.24 sq mi)
Elevation	41 m (135 ft)
Highest elevation	317 m (1,040 ft)
Lowest elevation	0 m (0 ft)
Population  (2020 census)[6]
• Total	78,449
• Density	1,100/km2 (2,800/sq mi)
• Households	19,796
Economy
• Income class	1st municipal income class
• Poverty incidence	7.54 % (2021)[7]
• Revenue	₱ 372.3 million (2020), 185.4 million (2012), 190.4 million (2013), 226.3 million (2014), 242 million (2015), 309.7 million (2016), 270.7 million (2017), 387.2 million (2018), 302.3 million (2019), 495.7 million (2021), 565.3 million (2022)
• Assets	₱ 1,199 million (2020), 407.8 million (2012), 403.5 million (2013), 393.5 million (2014), 474.4 million (2015), 639.6 million (2016), 742.5 million (2017), 871.5 million (2018), 1,539 million (2021), 1,782 million (2022)
• Expenditure	₱ 360.2 million (2020), 151.9 million (2012), 157.6 million (2013), 197.6 million (2014), 170.8 million (2015), 209.6 million (2016), 203.2 million (2017), 249.4 million (2018), 221.2 million (2019), 271.9 million (2021), 295.7 million (2022)
• Liabilities	₱ 266.3 million (2020), 178.6 million (2012), 165.2 million (2013), 146 million (2014), 173.6 million (2015), 153.7 million (2016), 194 million (2017), 189.6 million (2018), 227.3 million (2019), 396.2 million (2021), 373.6 million (2022)
Service provider
• Electricity	La Union Electric Company (LUECO)
Time zone	UTC+8 (PST)
ZIP code	2501
PSGC	013307000
IDD : area code	+63 (0)72
Native languages	Ilocano Tagalog
Website	www.bauangtgis.gov.ph

Bauang, officially the Municipality of Bauang (Ilocano: Ili ti Bauang; Pangasinan: Baley na Bauang; Filipino: Bayan ng Bauang), is a municipality in the province of La Union, Philippines. According to the 2020 census, it has a population of 78,449. Bauang is recognized as the "Fruit Basket and Beach Capital of the North," known for its pristine beaches, which remain a popular destination for swimming, as well as its cultivation of grapes and guapples.

In the realms of Philippine literature and history, Bauang holds significance as the birthplace of the renowned literary figure and World War II martyr, Manuel Arguilla. The municipality is strategically located along the MacArthur Highway, with a key junction connecting to Naguilian Road, one of the main routes leading to Baguio City.^[8][9]

The origins of the name "Bauang" are attributed to several interpretations. One theory suggests it comes from the word "buá" referring to the betel nut, which was plentiful in the area now known as Barangay Nagrebcan, where the old Spanish Church was constructed. A more widely accepted explanation is that it derives from the Ilocano word for garlic “báwang or baoang”, which was also abundant at the time of the Spaniards' arrival. Another explanation links the name to the term "buang," meaning "river split into two," reflecting the town's geographical feature where the Bauang River divides into two branches before emptying into the sea.^[10]

In its early history, Bauang was a pre-colonial settlement located in the province of La Union, originally part of northern Caboloan (Pangasinan) and referred to as Atuley, which now covers the present areas of Bauang, San Fernando, and San Juan. The area was primarily inhabited by the Samtoys (Ilocano), along with smaller populations of Pangasinan. These settlers were mostly fisherfolk and traders, living in coastal communities that actively engaged in commerce with neighboring groups such as the Igorots, Tagalogs, and even foreign traders from Japan and China. Commonly traded goods included gold, jars, silk, woven textiles, ceramics, and glass beads, reflecting the region's economic activity. Their belief system was rooted in animism, where natural objects and phenomena were considered to have spirits, guiding their cultural and religious practices.

In 1572, following his successful conquest of Southern Luzon, Juan de Salcedo was directed by Miguel López de Legazpi to explore Northern Luzon and "pacify the people" there, as noted by Mendoza-Corte in the book Pangasinan: 1572-1800. At that time, the region was a thriving trading hub, especially known for its gold trade with Japanese and Chinese merchants. In June of that year, Legazpi arrived in Atuley, where he found the locals to be welcoming. He negotiated with them to pay tribute to the Queen of Spain, which they agreed to, though no permanent settlement was established. Salcedo then continued his journey toward Purao (now Balaoan) and Vigan.^[10]

By 1587, Augustinian friars had established towns along the coast, converting the locals to Christianity. These settlements were grouped together under the names “Baratao, Buratao, and Balitao.” Bauang became the center of the "ministerio" of Baratao and was initially placed under the patronage of Sts. Peter and Paul. The first priest of the Parish of the Chair of St. Peter was Fr. Miguel Sano, an Augustinian missionary. The parish was later renamed after its original patrons, Sts. Peter and Paul.

In 1590, Bauang was formally established as a settlement, with Fray Agustin Mino serving as its first minister. Like other towns in the region, Bauang endured devastating attacks from Moro pirates, known locally as “tirong.” These pirates often raided the town at night, killing residents, kidnapping women and children to sell as slaves, stealing cattle, and looting the town’s churches of valuable items.

These pirate invasions led to the construction of coastal watchtowers, known as baluarte, at strategic locations, including the mouth of the Bauang River. These towers served as fortresses to defend against the pirates and as refuges for locals who couldn’t escape to the hills. Today, only the foundations of these watchtowers remain.

In 1765, Bauang, along with neighboring towns, became part of the province of Pangasinan and was officially recognized as a town, with Don Francisco delos Reyes serving as its first gobernadorcillo. On March 2, 1850, La Union was established as a new province, and Bauang became one of its founding towns. Other towns that initially formed La Union included Santo Tomas, Agoo, Aringay, Caba, Naguilian, San Fernando, San Juan, and Bacnotan from Pangasinan, and Purao (now Balaoan), Namacpacan (now Luna), and Bangar from Ilocos Sur.^[10]

1898 Philippine Revolution

During the late Spanish colonial period, resistance to Spanish rule grew among the people of Bauang, largely due to colonial oppression and abuses. As the Philippine Revolution unfolded in the late 19th century, the people of Bauang joined the nationwide movement to gain independence from Spain.

Led by General Manuel Tinio y Bondoc, a revolutionary allied with Emilio Aguinaldo, locals in Bauang and nearby areas fought against Spanish forces in Northern Luzon. The town played a key role in the eventual expulsion of Spanish forces from La Union. Notable revolutionary leaders from Bauang, such as Remigio Patacsil and Mauro Ortiz, led the charge, contributing to the eventual victory of Filipino forces in the area.

Following the 1898 Spanish-American War, the Philippines, including Bauang, was ceded to the United States under the Treaty of Paris. This marked the beginning of American colonization in the town and the wider province, bringing about significant political, economic, and social transformations under the new colonial administration. During the Philippine-American War, Bauang witnessed military conflicts as American forces sought to establish control over the area.

Once the Americans secured the province, they introduced democratic governance, leading to the election of La Union's first Civil Governor, Don Joaquín Joaquino Ortega, in 1901. This was a pivotal moment in local politics. However, by 1913, several of Bauang’s barrios, including Pagudpud, Pagdalagan, Sevilla, Bungro, Tanquigan, and Sibuan-Otong, were transferred to the jurisdiction of San Fernando.

Bauang became well known in literary circles during the Commonwealth era because of the prominence of the writer Manuel Arguilla,^[11] who often drew inspiration from his upbringing in Bauang and the nearby countryside.^[12]

Bauang, along with the nearby towns of Agoo and Caba were the first places the Japanese invasion force sought to control during the main effort to capture Luzon at the beginning of World War 2 - now known as the Japanese Invasion of Lingayen Gulf. Capturing the three towns which were connected by a high quality road, but protected on one side by the ocean and the other by the sea, meant that the Japanese forces were easily able to establish a secure beachhead. Once they had done so, they launched attacks against defense forces at San Fernando, La Union and Rosario, La Union, and from there they deployed southwards across the plains of Pangasinan and Tarlac to take Fort Stotsenburg in Pampanga, then Bulacan, and finally Manila.^[13]

During the Pacific War, heroes of Bauang fought in its beaches, in Lingayen Gulf, Bataan and Corregidor (as USAFIP-NL).

The Japanese executed Manuel Arguilla, poet and journalist, Major Alberto O. Fenit (USAFFE), and Bauang Mayor Ambrosio Rimando.^[14] A town plaza monument today honors these Bauang heroes.

On March 14, 1945, the Allied Forces, along with guerillas and local inhabitants successfully captured the Bauang Bridges from the Japanese forces. The bridge was heavily guarded by the Japanese Army as it is the feasible route to Baguio, where the Japanese themselves virtually inaccessible from any ground attack. The capture of the two bridges is one of the most brilliant small unit actions of World War II.^[15]

After the international recognition of Philippine independence in the wake of World War II, Bauang became known as the Beach Capital of the Philippines (1970, the shorelines of Baccuit Sur to Pagdalagan Sur). Bauang's Research Reef, a dive spot for local and foreign scuba divers, was recognized as a natural treasure.

The beginning of the 1970s marked a period of turmoil and change in the Philippines because Ferdinand Marcos had used foreign debt to fund too many public works projects as he headed his 1969 reelection campaign,^[16][17] which led to the 1969 Philippine economic crisis and the First Quarter Storm protests.^{[18][19][20] : "43"} La Union residents mostly did not speak up about the economic stresses they were experiencing, but when Marcos declared martial law in 1972, Bauang was included with the rest of the country.^[21]

Marcos' efforts to consolidate political power did not get much resistance in the La Union,^[22] including Bauang,^[21] and La Union residents mostly did not speak up about the economic stresses they were experiencing.^[21] This was because Marcos took advantage of strong political ties to La Union, and allowed the powerful family factions (which had dominated La Union politics since before the American colonial era) to stay in place.^[22]

After Marcos fled into exile after the civilian-led 1986 People Power revolution, Manuel N. Sanglay was appointed OIC mayor under the new Provisional Revolutionary Government. He was then properly elected into office when the Fifth Philippine Republic was established, serving until 1992.

In 1990, Bauang was heavily affected by the 1990 Luzon earthquake.

Bauang is bordered to the north by the City of San Fernando, to the east by Naguilian, to the south by Caba, and to the west by the South China Sea. The municipality covers a total land area of 7,315 hectares, extending along the western coastline of the province. It is situated between longitudes 16° 20' to 16° 40' and latitudes 120° 30'.

Bauang is 259 kilometres (161 mi) from Metro Manila, 10 kilometres (6.2 mi) from the provincial capital San Fernando, and 47 kilometres (29 mi) from Baguio. Bauang is also lying west of Baguio via Naguilian Road.

Out of Bauang's total area of 7,160 hectares, around 91.55 percent (6,555 hectares) is classified as alienable and disposable lands, while 8.4 percent (605 hectares) consists of public forestlands. These public forests can be found in the barangays of Sta. Monica, Cabalayangan, Ballay, and San Agustin. The protected forest area, characterized by slopes exceeding 50%, is estimated to cover 464 hectares. Bauang is classified as grassland or shrubland, featuring hilly and mountainous, forested terrain. The Balili (Bauang) River runs through the town and splits it with several creeks and streams.

Bauang accounts for 4.90% of La Union's total land area of 149,309 hectares. Barangay Sta. Monica is the largest barangay, encompassing approximately 711 hectares, or 9.72% of Bauang's total area, followed by Barangay Casilagan (676 hectares), Upper San Agustin (470 hectares), Acao (444 hectares), and Cabalayangan (424 hectares). Conversely, Barangay Pilar is the smallest, covering roughly 17 hectares, with its area diminishing annually due to severe coastal erosion. Barangay Guerrero occupies 29 hectares, making up 0.040% of the municipality's total land area, along with other barangays such as Pagdalagan Sur (31 hectares) and Nagrebcan (34 hectares), both of which have areas below 50 hectares.^[23]

Bauang is politically and administratively divided into thirty-nine (39) barangays, which are further subdivided into puroks, with some barangays also having sitios. According to the National Statistics Office (NSO), four (4) of these barangays are classified as urban: Calumbaya, Central East, Central West, and Quinavite. The remaining thirty-five (35) barangays are rural, and among them, fourteen (14) are coastal barangays. Each barangay is governed by a Chairman and a council of Councilors, while the Sangguniang Kabataan, represented by a Councilor, focuses on the representation and welfare of the youth in the community.^[23]

As of the 2020 census, Bauang has a population of 78,449, representing 9.5% of the overall population of La Union.^[6] The population density is approximately 1,100 people per square kilometer (or about 2,800 people per square mile), with a calculated density of 1,035 individuals per square kilometer. Between 2015 and 2020, the population experienced an annual growth rate of 0.94%.

According to the Philippine Statistics Authority in 2020, the age distribution in Bauang is as follows: 26.5% of the population (20,692 individuals) are aged 0–14 years, 66.1% (51,721 individuals) are between the ages of 15 and 64, and 7.4% (5,796 individuals) are 65 years old or older. The gender breakdown shows 39,443 males and 38,766 females, with the largest age cohort being those aged 10–19 years, totaling 14,280 individuals.^[25]

In terms of religious affiliation, about 92% of the population is Roman Catholic, while 2% belong to the Iglesia ni Cristo denomination. The remaining 6% are affiliated with other religious groups.

The primary language spoken in Bauang is Iloco, though Tagalog, Pangasinan, and several other dialects are also used. While many residents have a good understanding of English, it is not frequently spoken in everyday conversations. In terms of literacy, an impressive 99.52% of those aged 10 and above are considered literate.

Bauang is primarily an agricultural municipality, with a large segment of its population relying on farming for their livelihood. Out of a total land area of 7,160 hectares, approximately 60%, or 4,302.09 hectares, is allocated for agricultural activities. However, the area available for lowland agriculture has been declining over time due to land conversion. Crop production is mainly focused on rice, cultivated over 1,722 hectares. A significant majority of the palay is grown in rainfed areas, accounting for 81.42%, while irrigated areas contribute only about 320 hectares.^[30]

Bauang has a poverty incidence of 7.5%, ranking it fourth among the municipalities in La Union with the lowest poverty rate.

Bauang Beach, known for its fine grayish sand, is the primary tourist attraction in the region, stretching from Barangay Pagdalagan Sur to Barangay Baccuit. The shoreline is lined with several beach resorts, featuring approximately 12 key tourist accommodation facilities.

While there is no government hospital in the municipality, there is one Rural Health Unit (RHU), 11 Barangay Health Stations (BHS), and a clinic that provides maternity and geriatric care. Additionally, all 36 barangays have operational Barangay Health Centers, and health services are supplemented by five private medical clinics and 11 dental clinics.

The municipality has a reliable water supply for both residential and commercial use, provided by the Metro La Union Water District (MLUWD) and various water station establishments. Bauang enjoys full electricity coverage through LUELCO and LUECO, with the presence of the 1590 Energy Corporation and TransCo.

All 39 barangays are accessible via either paved or gravel roads, with two major national roads traversing the area: the Manila North Road (McArthur Highway) running north to south and the Naguilian Road heading east to west toward Baguio City. The municipality is equipped with advanced communication infrastructure, including digital landlines, cable services, internet providers, and cell towers.

In terms of education, Bauang has 28 elementary schools and 9 secondary schools (comprising six public and three private institutions) distributed across 24 barangays. Only one institution offers tertiary education. The teacher-to-student ratio and classroom-to-student ratio at the elementary level meet the standard of 1:45, indicating sufficient resources. However, at the secondary level, a classroom-to-student ratio of 1:50 suggests a need for additional classrooms.^[30]

Poverty incidence of Bauang

The natives, who are predominantly Roman Catholic, speak Iloco, Filipino, and English. The primary industries are farming, fishing, power plant, and quarrying.

Bauang's main products are rice, corn, guapples and native grapes (barangays Payocpoc, Santiago, Bagbag, and Urayong), mango, lowland vegetables, livestock, tobacco, marine products, saltwater fish politically.

Guapple by-products are also sold in Bauang: bread, buchi, chunky, cocktail, cookies, cupcake, dried, empanada, espasol, flan, guinataan, gulaman, inipit, jam, jelly, juice, kutsinta, pastilles, maja, marmalade, oatmeal, pie, yema, polvoron, preserved, rolls, siopao, tarts, turrones, macaroons, bars, and fingers as pasalubongs.

Panorama of Bauang beach at Barangay Taberna

Bauang is known for its fine-sand beaches, including Taberna, Baccuit Sur and Norte, Paringao, and Pagdalagan Sur beaches.

Bauang's beaches are accessible from several resorts: Bali Hai Beach Resort (Paringao), Long Beach Resort, Coconut Grove Beach Resort and San Luis del Mar (Baccuit Norte), inter alia.^[39]

Among Philippines literary circles, Bauang has become a pilgrimage site of sorts for celebrating the life of and works of writer and World War II martyr Manuel Arguilla, with writers visiting the author's hometown to experience the landscapes that inspired him, and which featured prominently in his stories.^[40]

The most prominent event celebrating Arguilla was the 2017 run of the Taboan Literary Festival, a celebration of Philippine literature which changes venues every year, organized by the National Commission on Culture and the Arts during every National Arts Month in February. Among the prominent artists who came to the festival to celebrate Arguilla were writer-academic Butch Dalisay and National Artist of the Philippines Bienvenido Lumbera.^[41]

The ancestral house where Arguilla grew up is still standing at Barangay Nagrebcan in Bauang, bearing a historical marker put in place by the National Historical Commission of the Philippines.^[42]

The Sts. Peter & Paul Parish Church (canonically erected on April 25, 1587, by the Augustinian missionaries) celebrates its fiesta every June 29. It is under the jurisdiction of the Roman Catholic Diocese of San Fernando de La Union (Dioecesis Ferdinandopolitana ab Unione, Suffragan of Lingayen – Dagupan, which was created on January 19, 1970, and erected on April 11, 1970, comprising the Civil Province of La Union, under the Titular, St. William the Hermit, February 10). It has been headed by the Most Rev. Rodolfo F. Beltran, D.D., bishop since January 18, 2013. The Church is under a diocese of the Latin Church of the Roman Catholic Church in the Philippines from the Archdiocese of Nueva Segovia.^[43][44] The Church is also under the pastorship of Rev. Fr. Perpetuo Concepcion. Its Parochial Fiesta is on April 26.^[45][46][47]

The Saints Peter and Paul Church is one of the oldest churches in the Philippines. Damaged by the 1892 earthquake, the Church was restored in 1895. Damaged again in 1944, the stone convent was destroyed in 1955. The Sacred Heart School now stands from the old Convent.

The Church has a rectangular four-storey bell tower (with two bells, restored with cement and hollow blocks in 1973). The Church interior was painted in 1978. The July 16, 1990, quake destroyed the facade which was later rebuilt. In 1901 US Army's (then) Lt. Col. Thomas Barry, who was chasing Emilio Aguinaldo during the Philippine–American War, took the bell as a "token souvenir" and later gave the bell to his alma mater, the United States Military Academy at West Point, New York, where it was housed for over a century. The bell was ceremoniously returned to the Philippines in May 2016 to be reinstalled in the Peter and Paul Church.^[48][49][50]

The Grotto of Our Lady of Lourdes is at the foot of the Church.^{[citation needed]}

On May 23, 2016, the 400-year old "San Pedro" bell made from alloy of gold, silver, and copper has been returned to the Saints Peter and Paul Parish Church, after American soldiers during the Philippine–American War in 1901 took it from the church to West Point Academy in New York.^[51]

Just as the national government, the Bauang's municipal government is divided into three branches: executive, legislative, and judiciary. The judicial branch is administered solely by the Supreme Court of the Philippines. The LGUs have control of the executive and legislative branches.

The executive branch is composed of the mayor and the barangay captain for the barangays.^[52] The legislative branch is composed of the Sangguniang Bayan (town assembly), Sangguniang Barangay (barangay council), and the Sangguniang Kabataan for the youth sector.

The seat of Government is vested upon the Mayor Eulogio Clarence Martin P. De Guzman III who holds office since June 30, 2022, at the Bauang Town Hall. The Sangguniang Bayan is the center of legislation.

1590 Energy Corporation The Bauang Diesel Power Plant formerly owned by the Bauang Private Power Corporation (BPPC) is a diesel-fired power plant that commenced operations in July 1995 with a 215 MW-capacity. State-owned National Power Corporation and the First Private Power Corp. (FPPC) entered into a Build-Operate-Transfer Agreement for the BPCC for a period of 15 years.

On July 26, 2010, after the BOT expiration, it was turned over to the NAPOCOR and the Power Sector Assets and Liabilities Management Corp. (PSALM) and later to the Provincial Government of La Union. Both Viviant Energy Corporation and Gigawatt Power, Inc. under the 1590 Energy Corp. operates the Bauang power facility provide the additional supply to the Luzon grid.

Major facilities inside the plant include a substation, two 100,000 bbl steel fuel storage tanks, sludge treatment plant, and five auxiliary buildings consisting of an administration building (812 sq.m), maintenance building (981 sq.m), warehouse building (591 sq.m), guest house (583 sq.m), bunkhouse (660 sq.m), and a canteen (550 sq.m).

The world's largest medium-speed power station in Bauang maintains an IMS certification for ISO 9901:2000, ISO 14001:2004, and OHSAS 18001 from Certification International.

PLDT Asia-Pacific Cable Network (APCN) in Baccuit Sur A Digital Optical Cable System for telecommunications services linking Hong Kong, Indonesia, Japan, Korea, Malaysia, Taiwan, Thailand, Singapore, and the Philippines is strategically located at the coastline barangay of Baccuit Norte in Bauang, La Union.

The facility, owned by the Philippine Long Distance Telecommunications Company, aims to benefit the users of telecommunications services and consequently stimulate the rapid expansion of business and government intercourse between the Philippines and the foreign countries to be served.

Elementary schools:

Secondary schools:

Tertiary:

• La Union Colleges of Science and Technology (Private) - Barangay Central West
• Saint Louis College Development Center (Private)

Bauang, specifically Barangay Nagrebcan on the shores of the Balili River, features prominently in the works of Philippine literary icons Manuel Arguilla and F.Sionil Jose.^[54][55]

• Manuel Arguilla, one of the Philippines' most influential English writers, grew up in Bauang's Barrio Nagrebcan^[56][8]

• 
  Municipal hall
• 
  Police station and Legislative building
• 
  The landmark Bauang Farmers‑Fisher's Monument
• 
  Bauang Commercial Center (public market)
• 
  Town plaza overlooking Sts. Peter & Paul Parish Church

• "Brief History and Profile of Bauang". Archived from the original on March 18, 2007. Retrieved May 2, 2006.

• Official website
• Bauang Local Government Site
• Philippine Standard Geographic Code
• Philippine Census Information
• Local Governance Performance Management System