April, and a Flower (styled as April, and a flower) (Korean: 사월, 그리고 꽃; RR: sawol, geurigo kkot) is the debut extended play by South Korean singer and songwriter Chen. It was released on April 1, 2019 by SM Entertainment and distributed by Dreamus.[2] The extended play features six songs including the hit lead single "Beautiful Goodbye".[3] The album is available in three versions: April, Flower, and a standard Kihno version of the album.
Background and release
On March 8, it was reported that Chen would release his first solo album in April.[4][5] On March 19, the EP's title April, and a Flower, release date and art cover were revealed. The pre-order of the three versions of the EP started on the same day.[6] On March 21, a detailed teaser photo of the EP schedule was released.[7] On March 22, the track list[8] and the album details were released.[9]
On March 25, three image teasers of the singer were released.[10] On March 26, additional three image teasers were released.[11] On March 27, highlight medley of the EP was released.[12] On March 29, three image teasers of the singer were released.[13] On the same day, the first teaser of "Beautiful Goodbye" music video was released.[14] On March 30, two additional teaser photos were released.[15]
On April 1, the official music video of "Beautiful Goodbye" and the EP were released.[16] On April 5, a vertical video of "Beautiful Goodbye" was released.[17] On April 8, a visual video of "Flower" was released.[18] On April 19, a handwritten video of "Beautiful Goodbye" was released, where fans of Chen participated in writing the lyrics of the song on papers, and a video collage was made of it.[19]
Promotion
Chen in a showcase on April 1, 2019.
On April 1, Chen held a showcase where he talked about the process of making the EP and held a listening session of it, the singer also performed the lead single "Beautiful Goodbye" for the first time.[20][21] On the same day he held a busking event titled "Chen's April Busking" at Coex Artium Mall where he discussed about each track of the EP with the fans, and performed "Sorry Not Sorry" and "Beautiful Goodbye".[22] Chen started promoting on Korean music programs for one week starting from April 5, 2019 and resulted in achieving first place on two music programs.[23] On April 6, The singer held a fansign in Sinchon,[24] and on April 20, in Busan and Daegu.[25]
