The 1974 Kansas Jayhawks football team represented the University of Kansas in the Big Eight Conference during the 1974 NCAA Division I football season. In their fourth and final season under head coach Don Fambrough, the Jayhawks compiled a 4–7 record (1–6 against conference opponents), tied for last place in the conference, and were outscored by their opponents by a combined total of 247 to 157.^[1][2] They played their home games at Memorial Stadium in Lawrence, Kansas.

The team's statistical leaders included Scott McMichael with 1,044 passing yards, Laverne Smith with 1,181 rushing yards and Emmett Edwards with 542 receiving yards.^[3] Robert Miller and Steve Towle were the team captains.^[2]

Date	Opponent	Rank	Site	Result	Attendance	Source
September 14	at Washington State*		Joe Albi Stadium Spokane, WA	W 14–7	29,350–30,142
September 21	at No. 17 Tennessee*		Neyland Stadium Knoxville, TN	L 3–17	71,610–72,178	[4]
September 28	Florida State*		Memorial Stadium Lawrence, KS	W 40–9	33,664–38,780
October 5	No. 5 Texas A&M*		Memorial Stadium Lawrence, KS	W 28–10	32,953–36,230
October 12	at Kansas State	No. 19	KSU Stadium Manhattan, KS (rivalry)	W 20–13	44,899
October 19	No. 12 Nebraska	No. 13	Memorial Stadium Lawrence, KS (rivalry)	L 0–56	50,523
October 26	Iowa State		Memorial Stadium Lawrence, KS	L 6–22	29,634–31,134
November 2	at Oklahoma State		Lewis Field Stillwater, OK	L 13–24	42,490
November 9	at Colorado		Folsom Field Boulder, CO	L 16–17	47,701–48,831
November 16	No. 1 Oklahoma		Memorial Stadium Lawrence, KS	L 14–45	43,974
November 23	at Missouri		Faurot Field Columbia, MO (Border War)	L 3–27	55,159
*Non-conference game Homecoming Rankings from AP Poll released prior to the game