The 17th TVyNovelas Awards were an academy of special awards to the best soap operas and TV shows. The awards ceremony took place on March 28, 1999 in Mexico D.F. The ceremony was televised in Mexico by Canal de las Estrellas.

Daniela Romo and Marco Antonio Regil hosted the show. El privilegio de amar won 12 awards, the most for the evening, including Best Telenovela. Other winners La mentira won 4 awards and La usurpadora, Mi pequeña traviesa, Preciosa and Soñadoras won 1 each.

• Award for Career: Elsa Aguirre
• Award for Career: Gaspar Henaine "Capulina"
• 20 Years of Career: Lucero
• International Artist: Thalía
• International Projection in Music: Rocío Dúrcal
• Most Successful Children's Musical Phenomenon of the Decade: Tatiana
• Best Television Production: Miguel Ángel Herros for Coverage of Pope John Paul II's Visit to Mexico
• Excellence in Transmission of Generational Encounter with the Pope: Luis de Llano Macedo and Marco Flavio Cruz
• Recognition for 10 Years of Continued Success: Cristina Saralegui for El Show de Cristina

• Most Beautiful Figure: Michelle Vieth awarded for Jeans Oggi

People who did not attend the ceremony and were nominated in the shortlist in each category:

• Luis de Llano Macedo
• Marga López (Her son, Carlos Amador Jr., received the award in her place)
• Tatiana