XXXX Gold
 XXXX Gold bottle cap | |
| Manufacturer | Castlemaine Perkins |
|---|---|
| Introduced | 1991 |
| Alcohol by volume | 3.5 |
| Style | a mid-strength Australian lager which is also a lower-carb beer. |
XXXX Gold is a mid-strength lager from Australia manufactured in the state of Queensland, Australia, by Castlemaine Perkins. It is one of Australia's most popular beers,[1] and is part of the XXXX beer brand. XXXX Gold is also produced in the Boag's Brewery in Launceston, Tasmania. XXXX Gold is a sponsor of the Queensland Bulls and the Queensland, South Australian, Australian Capital Territory and Northern Territory Cricket Associations.[2] XXXX Gold previously sponsored the Australian V8 Supercars Championship Series from 2008 to 2011, as well as the Professional Bull Riders' (PBR) Australian branch.[3] XXXX Gold has sponsored the Brisbane Lions since 2017 (shorts sponsor 2017–2018), and it remains one of the few active XXXX sponsorships.
History
Victoria Bitter has held the highest market share of all beer sold in Australia for more than two decades. However, in 2012, this mantle passed to the Lion Nathan's Queensland XXXX Gold.[4] Lion Nathan passed the mantle back to Victoria Bitter in 2013.[5] In March 2012, XXXX GOLD obtained a three-year lease on the 6-hectare (15-acre) Pumpkin Island on the Southern Great Barrier Reef, which they turned into XXXX Island to use in advertising and promotional events.[6] XXXX sponsored the XXXX Gold Beach Cricket Tri-Nations series, which involved famous cricket players from Australia, England and the West Indies such as Allan Border, Graham Gooch, Courtney Walsh and Sir Viv Richards.[7]
See also
References
- ^ "XXXX Gold crowned most popular beer". Herald Sun. 29 May 2012.
- ^ XXXX Gold info Archived 6 July 2008 at the Wayback Machine - Lion Nathan website, 9 October 2007
- ^ "Official Sponsors of PBR Australia". Pbraustralia.com. Archived from the original on 13 April 2014. Retrieved 9 April 2014.
- ^ "XXXX Gold knocks VB off its perch". www.theshout.com.au. Archived from the original on 2 June 2012. Retrieved 13 January 2022.
- ^ Greenblat, Eli (28 March 2013). "VB regains crown as nation's favourite beer". The Sydney Morning Herald.
- ^ "'XXXX Island' a bloke's fantasy come true". The Courier-Mail. 14 March 2012.
- ^ Test stars' spin on beach cricket Archived 10 April 2009 at the Wayback Machine - The Australian, 27 September 2006
External links
- xxxxgold site Archived 27 May 2014 at the Wayback Machine
- xxxxisland site Archived 14 August 2016 at the Wayback Machine