WPYO
 | |
| Broadcast area | Greater Orlando |
|---|---|
| Frequency | 95.3 MHz (HD Radio) |
| Branding | El Zol 95.3 |
| Programming | |
| Format | Spanish CHR |
| Subchannels | HD2: Salsa |
| Ownership | |
| Owner |
|
| History | |
First air date | September 1, 1968 (as WTLN-FM) |
Former call signs | WTLN-FM (1968–1999) |
Call sign meaning | "Party Orlando" (former branding) |
| Technical information | |
| Facility ID | 1186 |
| Class | C3 |
| ERP | 12,000 watts |
| HAAT | 144 metres (472 ft) |
| Links | |
| Website | WPYO Online WPYO-HD2 Online |
WPYO (95.3 FM), is a radio station licensed to Maitland, Florida. The station airs a Spanish contemporary hits format, and is branded as "El Zol 95.3.” Owned by Spanish Broadcasting System, it serves the Greater Orlando area. The station's transmitter is located in Pine Hills.
History
Prior to Cox Enterprises buying the station in 1999, the station was WTLN-FM, a contemporary Christian outlet. But after the sale that same year, on January 15, it flipped to Dance Top 40 as 95.3 Party, and became a success in the market with its mix of dance and hip-hop music.[1] By 2004, the station had shifted to a hip-hop-driven direction, and rebranded as rhythmic contemporary Power 95.3, restoring the format to Orlando since the flip of WJHM to urban contemporary in the 1990s (WJHM returned to Rhythmic in 2012, but changed to CHR in 2014).
On April 27, 2018, WPYO flipped to CHR, maintaining the Power branding and some of its airstaff. The change came in response to WQMP (now WJHM)'s recent flip to alternative rock, which briefly gave WXXL a monopoly in the format within the Orlando market.[2]
In 2019, Cox Media Group transferred WPYO, along with Tampa Bay sister station WSUN, to CXR Radio, LLC, a divestiture trust run by Elliot B. Evers.[3] The transfer followed the sale of the remainder of Cox Media Group from Cox Enterprises to Apollo Global Management;[4] Cox had owned five FM stations in Orlando, one over the FCC limit of four, and the sale eliminated this grandfathered status.[5]
On February 9, 2022, Spanish Broadcasting System (SBS) announced it would purchase WPYO and WSUN from CXR Radio for $12.5 million. The deal marks SBS’ entry into both markets.[6] A version of the Power format without on-air personalities moved to one of WCFB's HD Radio subchannels, running as a commercial-free stream through the station's former app and website under the rebranded name "Power Orlando".[7] The flip left WXXL as the only CHR station remaining in the Orlando-Winter Haven market until country station WOTW flipped to rhythmic contemporary as WFYY in August 2022 (that station flipped to talk radio as “Florida Man Radio” in March 2024 due to low ratings, and was later sold to Norsan Media and now broadcasts a Spanish tropical format as “Kaliente 103.1”).
On the station's final day as "Power", the station paid tribute to the run of "Power" and "Party" with an all-day live broadcast from 5:30 a.m. to midnight deemed "The Last Damn Show", where longtime listeners and former DJs dating back to the days of "Party" called in the station to give their personal station memories and give their own final farewell; in addition, the station would give a final run-through of their playlist, playing music through the day from each era of the station (from the dance music of "Party" to the hip-hop and pop music of "Power"). At midnight on April 1, 2022, after the entire airstaff gave one final goodbye before playing "Raise The Roof" by Uncle Luke (the first song that played on the station when it launched as "Party”; this was immediately followed by a final station identification and the playing of a final bumper for "Party" and one for "Power", which would fade out on an echo effect, followed by a moment of silence), the station flipped to a temporary simulcast of former sister station WDBO. On April 29, 2022, SBS officially closed on their purchase of WPYO; around 9:00 a.m. that day, the station began stunting with a loop of songs featured in their new Spanish contemporary hits format, which debuted May 9 at 6:00 a.m. as "El Zol 95.3," with “El Incomprendido” by Farruko being the first song played.[8]
HD subchannels
WPYO-HD2
On August 29, 2024, WPYO added an HD2 subchannel for the first time, initially simulcasting the main analog/HD1 feed with a slight delay. WPYO never had an HD sub channel beyond its main HD1 during its Cox Radio and CXR Radio, LLC ownership. On September 12, 2024 at 11:53 p.m., in the middle of playing “Tengo un Plan (Remix)” by Key-Key & Ozuna, SBS officially launched “Salsa 95.3 HD2” on the subchannel, originally simulcasting Miami sister station WRAZ. The first song on “Salsa” was “Aguanile” by Marc Anthony.
References
- ^ "Cox's WTLN/Orlando Throws A CHR 'Party'" (PDF). p. 20. Retrieved 2023-09-18.
- ^ "Power 95.3 Orlando Shifts To Top 40". RadioInsight. 2018-04-27. Retrieved 2018-04-29.
- ^ "Cox-Apollo Radio Deal, With $500,000,000 Price Tag, Filed With FCC". All Access. July 3, 2019. Retrieved July 20, 2020.
- ^ "Cox Earmarks WSUN Tampa, WPYO Orlando For Spin-offs". Inside Radio. June 28, 2019. Retrieved July 20, 2020.
- ^ "CMG Radio Management To Stay Intact". Radio Ink. June 26, 2019. Retrieved July 20, 2020.
- ^ "SBS To Acquire WPYO Orlando & WSUN Tampa". RadioInsight. 11 February 2022. Retrieved 2022-03-28.
- ^ "Power 95.3 Orlando To Sign-Off Thursday". RadioInsight. 28 March 2022. Retrieved 2022-03-28.
- ^ "SBS Begins Stunting on 95.3 Orlando and 97.1 Tampa". RadioInsight. 29 April 2022. Retrieved 2022-04-29.
External links
- Facility details for Facility ID 1186 (WPYO) in the FCC Licensing and Management System
- WPYO in Nielsen Audio's FM station database