Vogue Singapore
 Cover of October 2021 issue featuring Olivia Rodrigo | |
| Editor-in-chief | Desmond Lim |
|---|---|
| Categories | Fashion |
| Frequency | Monthly |
| Format | Digital |
| Circulation | 25,000 |
| Publisher | Indochine Media |
| Founded | September 1994 |
| Language | English |
| Website | vogue |
Vogue Singapore is the Singaporean edition of the fashion and lifestyle magazine Vogue. The magazine is published by Indochine Media. It became the 27th international edition of Vogue.
History
1994–1997: Condé Nast publishing
In March 1994, Condé Nast announced plans to launch the inaugural Asian edition of Vogue magazine in Singapore come September. The company has already established an administrative office there and intends to introduce an editorial team the following year. Until that time, Vogue Australia's Sydney office handled the editing and design tasks. Vogue Singapore was anticipated to start with a circulation of 15,000 to 18,000 copies and be sold at $3.70 per issue. About the launch, Vogue Australia's editor Nancy Pilcher said that was "probably one of the best places in the Asia Pacific to do business in," adding "[that] Besides, Singapore is like a haven of fashion. Every single label in the world is here."[1]
The magazine officially launched in August 1994 with the September issue. The theme of the first issue was East meets West with actress Joan Chen gracing its cover. Vogue Singapore had an initial print run of 35,000 copies for distribution in Singapore, plus 10,000 for Malaysia and 1,000 each for Brunei, Indonesia, the Philippines and Thailand. It was sold at $3.30 a copy.[2][3] The magazine was originally branded as Vogue Australia Singapore.
In 1996, The Wall Street Journal reported that Condé Nast Asia-Pacific would be “suspending publication of its Vogue Singapore edition because of the slowing economy in the city-state.” Then-president of Condé Nast Asia-Pacific, Didier Guerin, expressed, “The magazine was no longer economically viable in such a small market unless we compromised the quality of the magazine.” Also reporting that the magazine advertisers were withdrawing and print sales were dropping.[4] The January 1997 was the last issue and went on sale on 30 December 1996.[5]
2020–present: Relaunch
In January 2020, Condé Nast announced the launch of Vogue Singapore to launch later this year with an English-language print issue, a website and presences on all relevant social platforms. It will be published under license agreement with Indochine Media Ventures, a Singapore-based media company that publishes regional editions of Robb Report and the Singapore edition of Esquire, among other titles. A print issue of Vogue Singapore will retail for around nine Singaporean Dollars. The web site will not be behind a paywall at launch, but speaking to WWD, Michael von Schlippe, president of Indochine Media, said he couldn't exclude including one down the road.[6]
Norman Tan assumed the position of Editor-in-Chief at Vogue Singapore in April. Previously, he served as the Editor-in-Chief of Esquire Singapore for more than two years and was the founder of Buro Singapore in 2015. His extensive background in luxury publishing is a valuable addition to his new role. Tan holds a double degree in commerce and law from the University of Melbourne.[7]
The magazine officially launched in September 2020 with three different covers. Singaporean model Diya Prabhakar features on the main cover, while Chinese model Ju Xiaowen and Japanese actress Nana Komatsu round out the triptych.[8] Both print and digital versions of the publication feature scannable QR codes, as well as AR and VR content.[9]
Editors
| Circulation | Editor-in-chief | Start year | End year |
|---|---|---|---|
| 1994–1997 | Nancy Pilcher | 1994 | 1995 |
| Michal McKay | 1996 | 1997 | |
| 2020–present | Norman Tan | 2020 | 2022 |
| Desmond Lim | 2023 | present |
See also
References
- ^ "Vogue magazine to launch Asian edition in Singapore". UPI. 15 March 1994. Retrieved 29 January 2022.
- ^ "Vogue launched in Singapore". UPI. Retrieved 29 January 2022.
- ^ "First edition of Singapore Vogue in 1994". Shift London. Retrieved 29 January 2022.
- ^ Yap, Weiqi (22 July 2018). "How Vogue Singapore insidiously entered and left our fashion media scene". Medium. Retrieved 29 January 2022.
- ^ Staff Reporter, a Wall Street Journal (27 November 1996). "Publication of Vogue Edition In Singapore Is Suspended". Wall Street Journal. ISSN 0099-9660. Retrieved 29 January 2022.
- ^ "Vogue returns to Singapore as Condé Nast builds out international network | WARC". origin.warc.com. Retrieved 29 January 2022.
- ^ "Vogue Singapore appoints Norman Tan as Editor-in-Chief". www.condenast.com. Retrieved 29 January 2022.
- ^ Ap, Tiffany (23 September 2020). "Vogue Singapore Launches With Three-Cover Debut, Themed 'Arise'". WWD. Retrieved 29 January 2022.
- ^ WW, FashionNetwork com. "Vogue launches Vogue Singapore". FashionNetwork.com. Retrieved 29 January 2022.
