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Shweta Subram

Shweta Subram
Background information
BornMangalore, Karnataka, India
OriginOttawa, Canada
GenresBollywood, Hindi, Punjabi, playback singing
Occupation(s)Singer, songwriter, performer
Instrument(s)Vocals, piano
Years active2011–present
Websitewww.shwetasubram.com

Kantimathi Subramanian Iyer, known professionally as Shweta Subram, is a Canadian playback singer, known for singing in the song "Jalebi Baby" (2020).[1] She primarily sings in Hindi, as well as Punjabi, Sindhi, Tamil, English and other languages. Shweta is the recipient of multiple awards including the North American Best Singer award[2] from Sangam Kala Group, and Best Singer Award from Shankar Mahadevan Academy's talent hunt,[3] judged by Shankar Mahadevan himself. Shweta was an active participant in the International Indian Film Academy Awards (2011), performing with Bollywood music composer/director duo Salim–Sulaiman for IIFA Rocks in Toronto.[4]

Early years

Shweta was born in Mangalore, India but her family relocated to Dubai, UAE when she was two months old and moved to Ottawa, Ontario, Canada during her teenage years. She graduated from Merivale High School and obtained a Bachelor of Commerce (Honours) degree from Carleton University. Though singing started off as a hobby for Shweta, her talent was constantly appreciated through multiple awards and accolades in Dubai and Canada, and made way to a full time pursuit of music.[5]

Music career

After winning the North American Best Singer award[2] from Sangam Kala Group, Shweta spent some time in India and was chosen by Zoom (TV channel) to join the Sunsilk Gang of Girls.[6] After touring across India with the band, Shweta wanted to embark on her own musical journey.

Playback

Shweta's debut in Bollywood came through the movie Hawaizaada in 2015 starring Ayushmann Khurrana, Mithun Chakraborty, and Pallavi Sharda. Shweta sang the title song, Dil-e-Nadaan, alongside Ayushmann Khurrana, who is also the music composer for the movie alongside Rochak Kohli.[7] Her debut in Tamil cinema came through the song "Mella Mella" for the film Maayavan (2017) starring Lavanya Tripathi and Sundeep Kishan for which music was composed by Ghibran.[5][8] Shweta also sang three songs for Mostly Sunny, a biography of Sunny Leone by director Dilip Mehta.[5]

Independent music

In addition to playback, Shweta is also an independent musician. Her debut single, Jee Le Live Life was followed up with Ajooba and these releases brought her in the urban music limelight in North America. Shweta was then contacted by Shankar Tucker to feature in his project. Mere Saajan Sun Sun, which exposed Shweta's talent to a larger audience. Shweta was then contacted by music composer Pravin Mani of A.R. Rahman fame who worked with her on the single Piya featuring the playback singer Karthik. Shweta's biggest break in North America came when she was chosen by The Piano Guys to the render an Indian adaptation of Swedish House Mafia's Don't You Worry Child.[9] In December 2017, Shweta released a new song, Rasiya, featuring Purbayan Chatterjee on Sitar.[10] In 2020, Shweta sang the hook Jalebi Baby for Tesher's original with the same name.[11]

Bollywood covers

In addition to originals, Shweta has also rendered covers of popular Bollywood songs, including Heer, Saadi Galli Aaja, Mitti Di Khushboo, Kuch Na Kaho, and Jab Koi Baat. Backed by the A.R. Rahman's, Shekhar Kapur's, and Samir Bangara's digital music start-up, Qyuki, Shweta released Bollywood Evolution, which presented a medley of Bollywood songs from 1950s in five minutes in a cappella style. This release was picked up by various Indian and international news portals including BuzzFeed and The Times of India. In July 2017, when Shweta featured in a cover of Maana Ke Hum Yaar Nahin by Parineeti Chopra from the movie Meri Pyaari Bindu.[12] Chopra took notice of the cover and tweeted that she was "speechless" and the song "made me cry".[13]

Live performances

Shweta is known to be a rockstar performer. Her set typically includes of popular and upbeat Bollywood songs along with evergreen classics. She has headlined various festivals and concerts in North America, Middle-East, the Caribbean, and Asia. In April 2015, she was invited to sing national anthems of Canada and India to open floor for speeches by Indian PM Modi and Canadian PM harper.[14] She also headlined the IIFA Buzz (2011) festival in Markham, Ontario and The IIFA Rocks segment was aired globally by STAR (India) to a total audience of 700 million. Shweta sang the song Khuda Ke Liye with Salim–Sulaiman from the film Aazaan[15] In March 2015, Shweta became the youngest vocalist of Indian origin to perform at the esteemed Carnegie Hall in New York. Shweta has headlined various concerts and private events across 75 cities in 12 countries.[citation needed]

Awards and honors

Shweta won a prestigious talent hunt by Sangam Kala Group, emerging as the Best Singer in North America in 2006.[16] In 2011, Shweta won a global competition organized by Shankar Mahadevan Academy,[17] and was personally mentored by Shankar Mahadevan as the winning prize. Shweta was honored as South Asian of the Year by Zee TV Canada and Maple Diversity Communications in May 2015.[18]

Radio

From 2009 to 2010 Shweta hosted the Drive Home show[19] on HumDesi Radio, the largest radio station in North America.[20] Prior to this she was the host and reporter of the television program "Sounds of India" on Rogers Channel 22 in Canada, and RJ for CKCU 97.9 FM (CHIN FM).[21]

Television

Discography

Singles

Year of release Song
2021 Jalebi Baby

Featured vocalist for production by Tesher and Jason Derulo[24]

2020 Jalebi Baby

Featured vocalist for production by Tesher[25]

2017 Rasiya
Purbayan Chatterjee on Sitar and Advait Nemlekar as programmer[10]
2015 Parchan Shaal Panhwar
Produced by Sultans of Strings[26]
2014 Bollywood Evolution[27]
2013 Khushnuma (Don't You Worry Child)
Composed by The Piano Guys[28]
2013 Dancing Petals with Abhay Jodhpurkar, Raxstar, Raashi Kulkarni
Composed by Naiem Reza[29]
2013 Piya ft. Karthik
Music by Pravin Mani[30]
2012 Mere Saajan Sun Sun
Composed by Shankar Tucker[31]
2011 Ajooba
Music by Parichay
2011 Jee Le Live Life ft. MC JD
Music by Parichay

Film soundtracks

Year Film Song Notes
2018 Mostly Sunny Ajooba, Doli Shweta's originals featured as playback for the documentary on Sunny Leone.
2017 Maayavan Mella Mella[8] Lyrics by Soundara Rajan featuring Abshek
2015 Hawaizaada Dil-e-Nadaan[7][32] Composed by Ayushmann Khurrana and stars Ayushmann Khurrana and Pallavi Sharda
2009 Perfect Mismatch Pehchaan Lijiye[33] Starring Anupam Kher, Boman Irani, and Nandana Sen, with Shweta providing the playback voice for Nandana Sen in the song Pehchaan Lijiye
2009 Bas! Beyond the Red Light (Canadian documentary) Nacho Jhoom Jhoom Ke[34] Sung by Shweta and composed by Tarun Nayar of Delhi 2 Dublin
2009 I Do, Do I I Do, Do I (title song)[35] produced by VikasKohli (FatLabs), out of Toronto

References

  1. ^ Choudhury, Nila (24 November 2020). "Tune In Tuesdays - Tesher Ft. Shweta Subram's Sweet 'Jalebi Baby' Got Us Hooked". DissDash. Retrieved 27 March 2021.
  2. ^ a b "Simply Bhangra Introducing Shweta Subramanian". Simply Bhangra.
  3. ^ "Shankar Mahadevan declares Shweta Subram winner". AVS TV.
  4. ^ "Shweta Subram Rocks With Salim and Sulaiman at IIFAs". DesiHits. Retrieved 26 July 2011.
  5. ^ a b c "This versatile singer with 73k followers will teach you the real importance of discipline to seek perfection". paisawapas.com. 3 May 2017. Retrieved 5 May 2017.
  6. ^ "Against all odds: Indian Canadian seekssuccess in Indian music industry" (PDF). The Indian EXPRESS. 21 December 2007. Retrieved 27 April 2011.
  7. ^ a b "Shweta Subram's Bollywood Debut with Ayushmann Khurrana in Hawaizaada". southasiandaily.com. 20 January 2015.
  8. ^ a b Maayavan | Mella Mella Song with Lyrics. 17 April 2017. Retrieved 5 May 2017.
  9. ^ "Shweta Subram and The Piano Guys collaborate for their latest single Khushnuma". Bollywood Spice. 26 July 2013.
  10. ^ a b Rasiya – Shweta Subram ft. Purbayan. 12 December 2017. Retrieved 12 December 2017.
  11. ^ Vibe, Desi (28 February 2021). "Shweta Subram: The voice behind Tik Toks viral anthem 'Jalebi Baby' puts out a Bollywood cover track for her fans". DesiVibe.com. Retrieved 27 March 2021.
  12. ^ Maana Ke Hum Yaar Nahin | Meri Pyaari Bindu – Shweta Subram, Manoj, Nish, Keethan COVER. 1 July 2017. Retrieved 6 July 2017.
  13. ^ ParineetiChopra [@ParineetiChopra] (6 July 2017). "Speechless!!! Thankyou and god bless you guys Shweta, Nish, Keethan and Manoj .. made me cry ❤️❤️ seriously!!"" (Tweet) – via Twitter.
  14. ^ "Shweta Subram Sings Indian & Canadian National Anthems at Ricoh Center" – via YouTube.
  15. ^ "Khuda Ke Liye (Aazaan) by Salim Merchant and Shweta Subram – IIFA Rocks". Wizcraft. Star TV.
  16. ^ Sunder, Gautam (30 May 2017). "From Canada, with love". Deccan Chronicle. Retrieved 27 March 2021.
  17. ^ "Shweta Subram wins Shankar Mahadevan's singing contest!". Urban Asian. 14 September 2011. Retrieved 27 March 2021.
  18. ^ "Shweta Subram honoured as South Asian of the Year 2015". IMDb. Retrieved 27 March 2021.
  19. ^ "Shweta Subram interviews Shruti Pathak". Humdesi Radio.
  20. ^ "Shweta Subramanian on Buzz in Town". Buzz in Town. Retrieved 28 April 2011.
  21. ^ "Shweta on Sunsilk Gang of Girls". Jeetenga Kaun. Retrieved 27 April 2011.
  22. ^ "Shweta Subramanian talks about her experiences in Mumbai". CBC Radio Canada International. 5 December 2009. Retrieved 28 April 2011.
  23. ^ "Against all odds: Indian Canadian seeks success in Indian music industry" (PDF). The Indian Express. 21 December 2007. Archived from the original (PDF) on 7 October 2011.
  24. ^ "'Shweta Subram, the voice behind the viral hook Jalebi Baby: Was initially told I was only a background vocalist". Hindustan Times. 27 July 2021. Retrieved 27 July 2021.
  25. ^ "'Jalebi Baby': Meet Shweta Subram, the voice behind the viral song recorded in Dubai". The National News. 14 July 2021. Retrieved 14 July 2021.
  26. ^ "Listen to "Parchan Shaal Panhwar" on YouTube". YouTube.
  27. ^ "Listen to 'Bollywood Evolution' on YouTube". YouTube.
  28. ^ "Listen to "Khushnuma (Don't You Worry Child)" on YouTube". YouTube.
  29. ^ "Listen to 'Dancing Petals' on YouTube". YouTube.
  30. ^ "Listen to "Piya" on YouTube". YouTube.
  31. ^ "Listen to 'Mere Saajan Sun Sun' on YouTube". YouTube.
  32. ^ "Song Listing – Dil-e-Nadaan". Reliance Entertainment. T-Series. Retrieved 16 January 2015.
  33. ^ "Song Listing – Perfect Mismatch". Bollywood Hungama. Archived from the original on 22 March 2009. Retrieved 28 April 2011.
  34. ^ "Indo-Canadian Sensation Lends Voice To Award-winning Documentary". Voice Weekly. 28 February 2011. Retrieved 28 April 2011.
  35. ^ "FatLabs Media Coverage" (PDF). Barrhaven. Retrieved 28 April 2011.