Lucky Mobile
 | |
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Mobile virtual network operator |
| Founded | December 4, 2017 |
Areas served | Canada |
| Products | |
| Services | |
| Parent | Bell Canada |
| Website | www |
Lucky Mobile is a Canadian prepaid mobile virtual network operator and a subsidiary of Bell Canada. Founded in December 2017, Lucky Mobile operates on the Bell Mobility network alongside fellow subsidiary Virgin Plus.[1] It targets the same market segment as discount mobile brands Chatr (owned by Rogers Communications) and Public Mobile (owned by Telus).[2]
History
After being announced on December 1, 2017, Lucky Mobile launched on December 4.[3] At launch, the network is available for users in 17 metro areas in Canada. The launch was viewed as a way for BCE to compete with the discount mobile brands Chatr and Public Mobile operated by its competitors Rogers Communications and Telus, respectively.[2] Like Chatr, Lucky Mobile offers a limited selection of low end smartphones for sale outright.[4] In March 2018, the carrier's service area expanded to include Saskatchewan and Manitoba.[5]
Network
Lucky Mobile operates as a mobile virtual network operator offering pre-paid calling, texting, and 4G throttled speed data running on Bell Mobility's 5G network with pre-paid plans in Canada.[6]
Customers with eSIM enabled smartphones and devices are able to purchase eSIM from Lucky Mobile and connect to the network without a physical SIM card. [7]
Retail presence
Lucky Mobile SIM cards are sold in Bell, Virgin Plus, Visions Electronics, Walmart, Circle K, Glentel (T-Booth Wireless, Wireless Wave), Best Buy, Best Buy Express, Staples, Giant Tiger and Dollarama locations.[4] In addition, customers can also order cards by phone or on the company's website. At launch, the company does not operate any stand-alone locations.
References
- ^ "Corporate Overview | BCE". Retrieved 4 June 2021.
- ^ a b Jackson, Emily (December 4, 2017). "Bell's politically astute Lucky Mobile launch aims to grab market share from low-cost Rogers, Telus brands". Financial Post. Retrieved January 21, 2018.
- ^ Ng, Gary (1 December 2017). "Bell to Launch 'Lucky Mobile' Prepaid Wireless Service on Dec. 4". iPhone in Canada. Retrieved 3 December 2017.
- ^ a b Behar, Rose (1 December 2017). "Bell launching new prepaid wireless brand called Lucky Mobile". MobileSyrup. Retrieved 1 December 2017.
- ^ Y., A. (12 March 2018). "Lucky Mobile Expands to Saskatchewan and Manitoba". Compare Cellular. Retrieved 29 March 2018.
{{cite news}}: CS1 maint: url-status (link) - ^ "Lucky Mobile ditches 3G plans, goes all-in on 4G".
- ^ "eSIM?? You have one but just don't know it". 1 June 2022. Retrieved 8 August 2022.