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Korea Ginseng Corporation

Korea Ginseng Corporation
Hangul
한국인삼공사
Hanja
韓國人蔘公社
Revised RomanizationHanguk Insam Gongsa
McCune–ReischauerHanguk Tampae Insam Kongsa

KGC (originally Korea Ginseng Corporation, Korea Ginseng Corp. Korean : 한국인삼공사, Hanguk Insam Gongsa) is a ginseng company in South Korea. KGC's representative ginseng brand 'Cheong Kwan Jang's share in korean ginseng market is known to be dominant around over 80% and also accounted for to be 35% of Korea's total health products market in 2011.[1]

KGC produces popular Korean Red Ginseng products under the brand name,'Cheong Kwan Jang' in such different format as Korean Red Ginseng Heaven/Earth/Good, Korean Red Ginseng Extract, Korean Red Ginseng Powder, Honeyed Korean Red Ginseng Slices, Korean Red Ginseng Tonic, etc in order to meet with consumers various demand. It has expanded outside Korea, especially into the East Asian market like China and Taiwan.

KGC is a subsidiary company of KT&G, and its two headquarters are in Seoul and Daejeon.

History

Korean Ginseng Corporation was founded in 1899 Samjungkwa was established as the forerunner of the Korean Ginseng Corporation. And in 1908 the company was monopolized.

Fast-forward to the 1940s KGC's brand of Korean Red Ginseng, CKJ, is known as Cheong-Kwan-Jang in Korea and overseas. This brand name goes back to the early 1940s. Because of increased export demand for Korean Red Ginseng at the end of the Japanese colonial period, many fake roots were prospering. To find a way to distinguish real ginseng, the Monopoly Bureau of the Japanese General Government began using the label "Cheong-Kwan-Jang," which is translated as "officially government approved."[2]

The sale of KGC was a government monopoly from 1899 to 1996. Since then, KGC has held its position at the top of the market, even though the name has changed from the Monopoly Bureau to Korea Tobacco & Ginseng Corporation, and finally to KT&G subsidiary Korea Ginseng Corp.

KGC Global

KGC products are now exported to over 40 countries. KGC also has overseas branches in the USA, China, Taiwan, Japan, the Philippines and Indonesia.

Sports

In September 2010, parent company KT&G transferred the ownership and naming rights of its sports teams to KGC. All teams were renamed accordingly.[3]

KGC sponsors the following teams:[4]

  • Anyang KGC (men's basketball) – based in Anyang
  • Daejeon KGC (women's volleyball) – based in Daejeon
  • Table tennis (men's team) – based in Anyang
  • Badminton – based in Daejeon

The year 2012 would later be dubbed the "Golden Age of KGC" as its athletes all achieved success that year; its table tennis and badminton players won titles in their respective sport while the women's volleyball team and men's basketball team each won their respective play-off championships.[5]

References

  1. ^ "Herbal/Traditional Products in South Korea". euromonitor. Aug 2012.
  2. ^ Kim, Tae-gyu (11 November 2010). "Whats special about Cheong-Kwan-Jang?". The Korea Times. Archived from the original on 3 March 2016.
  3. ^ "한국인삼, KT&G 스포츠단 인수 운영" (in Korean). Korean Broadcasting System. 30 September 2010.
  4. ^ "KGC인삼공사 스포츠단" (in Korean). KGC Sports. Retrieved 20 March 2022.
  5. ^ "인삼공사 스포츠단의 우승 원동력…'홍삼효과'와 '신뢰'". The Chosun Ilbo (in Korean). 10 April 2012.

About Korean Ginseng Corporation – KGC Canada


Quelle: http://en.wikipedia.org/wiki/Korea_Ginseng_Corporation