KPRF

Amarillo, Texas
Broadcast area	Amarillo, Texas
Frequency	98.7 MHz
Branding	98.7 The Bomb
Programming
Format	Classic hits
Affiliations	Compass Media Networks
Ownership
Owner	Townsquare Media (Townsquare License, LLC)
Sister stations	KATP, KIXZ, KMXJ-FM, KXSS-FM
History
First air date	1979 (as KYTX-FM)
Former call signs	KYTX-FM (1979–1983) KMML (1983–1993) KQAC (1993–1997) KNSY (1997–1999)
Call sign meaning	K PoweR FM (former branding)
Technical information[1]
Licensing authority	FCC
Facility ID	9307
Class	C1
ERP	100,000 watts
HAAT	143 meters
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	987thebomb.com

KPRF (98.7 FM, "The Bomb") is a commercial classic hits radio station located in Amarillo, Texas. Its studios are located on Southwest 34th Avenue in Southwest Amarillo, and its transmitter tower is based west of the city in unincorporated Potter County, a mile west of Cadillac Ranch.

This station used to be longtime Top 40/CHR station under the moniker as "Power 98.7 FM". KPRF's format change took effect March 2007.

On June 28, 2017, KPRF dropped the "Jack FM" format and began stunting with a unique format, playing a variety of songs entitled "Pay It and Play It" (claiming listeners could pay to request the songs played, yet intentionally never giving the number to call and request.)^[2] On June 29, 2017, KPRF ended stunting and launched a classic rock format, branded as "Lonestar 98.7".^[3][4] On August 29, 2019, KPRF rebranded as "Thunder 98.7".^[5]

On March 31, 2021, KPRF flipped to classic hits, branded as "98.7 The Bomb".^[6]

• KPRF official website
• Facility details for Facility ID 9307 (KPRF) in the FCC Licensing and Management System
• KPRF in Nielsen Audio's FM station database

35°11′02″N 101°58′12″W / 35.184°N 101.970°W / 35.184; -101.970