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KDRO

KDRO
Broadcast areaSedalia, Missouri
Frequency1490 kHz
BrandingKDRO Hometown Country 1490 AM and 101.3 FM
Programming
FormatCountry
Ownership
Owner
  • Benne Media
  • (Mathewson Broadcasting Company)
KLOZ, KPOW-FM
History
First air date
September 13, 1939
Technical information[1]
Licensing authority
FCC
Facility ID40662
ClassC
Power780 watts (unlimited)
Translator(s)K267CO (101.3 MHz, Sedalia)
Links
Public license information
WebcastListen Live
Websitekdro.com
KDRO/KPOW Studios located at 301 South Ohio Avenue in Sedalia, the former Third National Bank

KDRO (1490 AM, "Newsradio 1490") is a radio station licensed to serve Sedalia, Missouri, United States. The station is owned by Benne Media and licensed to Mathewson Broadcasting Company. KDRO broadcasts a country music format.[2]

History

KDRO first signed on the air at 1490 kHz on September 13, 1939.

In February 1990, Sedalia Broadcasting Corporation reached an agreement to sell this station to Mathewson Broadcasting Co. The deal was approved by the FCC on April 16, 1990, and the transaction was consummated on June 7, 1990.[3]

In April 2006, Jim Mathewson of Mathewson Broadcasting Co. entered into a local marketing agreement with Denny Benne of Benne Broadcasting.[4]

In Spring 2017, KDRO switched to a news/talk format.

As of 2023, KDRO and its translator, K267CO (101.3 FM) broadcast a country music format.

References

  1. ^ "Facility Technical Data for KDRO". Licensing and Management System. Federal Communications Commission.
  2. ^ "Station Information Profile". Arbitron. Archived from the original on 2010-03-01.
  3. ^ "Application Search Details (BAL-19900207EC)". FCC Media Bureau. June 7, 1990.
  4. ^ Bird-Meyer, Matt (April 26, 2006). "Two radio stations to be sold soon". Sedalia Democrat. Archived from the original on October 22, 2012.