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KBTT

KBTT
Broadcast areaShreveport-Bossier City
Frequency103.7 MHz (HD Radio)
Branding103.7 Tha Beat
Programming
Language(s)English
FormatMainstream urban
Ownership
Owner
KDKS-FM, KLKL, KOKA, KTAL-FM
History
First air date
June 8, 1993 (31 years ago) (1993-06-08)
Former call signs
  • KZWB (1992–1996)
  • KDKS-FM (1996–2000)
Call sign meaning
"Beat"
Technical information[1]
Licensing authority
FCC
Facility ID9221
ClassA
ERP6,000 watts
HAAT100 meters (330 ft)
Links
Public license information
WebcastListen live
Websitewww.kbtt.fm

KBTT (103.7 FM, "103.7 Tha Beat") is an American radio station licensed to Haughton, Louisiana. The station is broadcasting a mainstream urban format. The station serves the Shreveport–Bossier City metropolitan area. The station is owned by Alpha Media LLC, through licensee Alpha Media Licensee LLC. Its studios are located just north of downtown Shreveport, and the transmitter is in Eastwood, Louisiana.

History

Around the late 1990s to early 2000 KBTT, originally called "K-103 Tha Beat," was launched with a rhythmic contemporary format originally as one of the first competitors to KMJJ. KBTT's sister station KDKS was launched at the same time as an urban contemporary format. But once KDKS turned its format over to urban AC to compete with newcomer KVMA-FM (KMJJ's sister), KBTT tilted its format over to mainstream urban since Shreveport-Bossier City market has a huge African American population to support it as opposed to rhythmic. It is the syndicated home of the Rickey Smiley Morning Show.

References

32°33′11″N 93°34′55″W / 32.553°N 93.582°W / 32.553; -93.582