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John Mills Limited

John Mills Limited
JML
Company typePrivate limited company
IndustryRetail
Founded1986; 39 years ago (1986)
FounderJohn Mills
HeadquartersLondon, England[1]
Key people
Ken Daly
(Chief Executive Officer)
Websitewww.jmldirect.com

JML (John Mills Limited) is a consumer product company based around the UK specialising in the promotion of products in retail stores with video screens.[2]

The company develops products in the categories of homewares, health & beauty, DIY and gifts and sells them through its website, TV channels and retail stores.[3]

In addition to its own products, JML distributes products from other international direct response television (DRTV) suppliers.[4]

History

John Mills founded JML in the basement of his house in Camden in 1986. Reverting to a model of selling at trade shows, the company expanded into direct-to-consumer selling after a trial involving end-of-aisle video demonstrations in third party-owned retail shops.[5]

JML first established its headquarters in Kentish Town, North London.[6] This was home to one third of the company's workforce, handling product development, marketing, direct-to-consumer marketing, video production, international sales and broadcast operations. In 2016, JML moved its headquarters to Chiswick, West London, as part of its expansion plans. [7]

JML's fulfilment centre is based in the Port of Tyne,[8] comprising a 24/7 call centre, retail sales team, warehouse and distribution facility.

In 2010, it was named as one of Europe's Top 500 Growth Companies.[9]

In June 2019 JML's current CEO, Ken Daly, was elected as Chairman of the Europe Board of Directors for the ERA (Electronic Retailing Association).[10]

Divisions

JML Retail

JML's core business is retail screen promotions, which can be found in various UK and Irish retailers including Asda, Boots, Robert Dyas, Argos, Tesco and Wilko.[11]

JML Direct

The brand also has a direct-to-consumer business through its JML Direct TV shopping channel (operating on Sky 661 and Freesat 806), website and bi-yearly catalogue. The UK infomercials are largely produced in-house while featuring product-demonstration video content from across the globe. JML also broadcasts its marketing ventures through third parties.

References

  1. ^ "John Mills Limited". Companies House. Retrieved 3 October 2019.
  2. ^ "John Mills: the millionaire behind the Snuggie and fast fit ironing board cover". telegraph.co.uk. 5 June 2013. Retrieved 17 February 2018.
  3. ^ "Home shopping firm's jobs boost". shieldsgazette.com. 26 May 2008. Retrieved 17 February 2018.
  4. ^ "JML strengthens DRTV and online marketplace senior teams". theretailbulletin.com. 20 April 2017. Retrieved 17 February 2018.
  5. ^ Armitstead, Louise (15 September 2013). "Rich, private school, Oxford. Meet John Mills, Labour's biggest donor" – via www.telegraph.co.uk.
  6. ^ "Financial Times".
  7. ^ "Global retailer JML moves to new Chiswick offices". chiswickherald.co.uk.
  8. ^ "Shields Gazette".
  9. ^ "Europe's Top 500 Growth Companies" (PDF). europes500.eu. Retrieved 17 February 2018.
  10. ^ "ERA Elects Ken Daly as the new Chairman". era-global.org. Retrieved 3 October 2019.
  11. ^ "Big Interview: Ken Daly, CEO of JML". retailgazette.co.uk. 9 November 2016. Retrieved 26 May 2018.
Quelle: http://en.wikipedia.org/wiki/John_Mills_Limited