Hawaiian Tropic is an American brand of suntan lotion that was founded by Ron Rice in 1969. Hawaiian Tropic became the largest private manufacturer of sun care products in the United States. The company was acquired by Playtex Products, Inc. in May 2007. With Hawaiian Tropic and Playtex's Banana Boat brand, Playtex became the largest manufacturer of sun care products in the Western Hemisphere. Shortly after purchasing Hawaiian Tropic, Playtex Products was purchased by Energizer Holdings Inc. in a deal valued at $1.9 billion.^[1]

In late 2006, a theme restaurant called Hawaiian Tropic Zone opened in New York City near Times Square. The restaurant was advertised as the "Hottest Place on Earth" and featured waitresses in bikinis designed by Nicole Miller and a restaurant menu created by chef David Burke. Later that year, four former employees sued the restaurant, alleging repeated groping by managers, as well as rape.^[2] The restaurant closed in mid-2010.

Hawaiian Tropic sponsored swimsuit competitions among women to select spokesmodels for its products. Many winners appeared later in advertising campaigns, swimwear, erotic magazines, and lingerie catalogs.

In May 2008, the Hawaiian Tropic Brand celebrated the 25th annual Miss Hawaiian Tropic International model search finals at the Golden Nugget Hotel and Casino in Las Vegas. In late 2008, the pageants ended in the United States. The former state directors transitioned to Swimsuit USA, which is the official successor.

• Rebecca DiPietro 2005: Former World Wrestling Entertainment backstage interviewer on ECW and Playboy model; finalist in Hawaiian Tropic International 2005 pageant^[3]
• Shana Hiatt 1995: Hostess for the World Poker Tour and Playboy model
• Ashley Massaro 2002: Former WWE Diva and Playboy cover girl
• Crista Nicole 2001: Playboy Playmate of the Month for May 2001
• Brooke Richards 1998: Playboy Playmate of the Month for December 1999
• Suzanne Stokes 1999: Playboy Playmate of the Month for February 2000

• Ashley Massaro 2004: Former WWE Diva and Playboy cover girl
• Maryse Ouellet 2003: WWE Diva and Playboy model
• Crystel Geoffré 2005

• Cecilia Hörberg 1984: Top 10 at Miss World 1988, representing Sweden
• Jennifer Campbell 1989: actress and model
• XiXi Yang Miss China 2008: international spokesmodel, U.S. media personality/TV host; appeared in MTV, VH1, and NBC^{[citation needed]}

• Casey Reinhardt 2003: former cast member of the second season of Laguna Beach and frequent beauty pageant contestant

• Gia Allemand: reality television contestant and actress who also appeared in Maxim^[4]
• Anna Anka, (née Åberg) Sweden, Top 10 1993: model, actress, author. Married to the musician Paul Anka^[5]
• Marea Lambert-Barker Australia: actress, TV host, radio announcer, model^{[citation needed]}
• Brooke Adams, former ECW performer^[6]
• Martina Andrews, Miss Hooters International 2004^{[citation needed]}
• Michelle Banzer: Miss Kentucky USA 2007
• Laura Morgan Porter: Miss Tennessee Hawaiian Tropic 2006, 2003 Sports Illustrated Swimsuit Cover finalist, one of the three official NASCAR Pit Crew girls from 2009 to 2011^{[citation needed]}
• Jillian Beyor: Playboy Cyber Girl, Cyber Girl of Month May 2007, Cyber Girl of Week January 1, 2007, and Coed of Month October 2006^{[citation needed]}
• Barbara Blank: 2005 model; WWE diva under the ring name Kelly Kelly^[7]
• Jennifer Etcheson: Miss Hawaiian Tropic California 2005, Miss Hawaiian Tropic International Finalist 2005, Strikeforce MMA Ring Girl, model and actress
• Angel Boris: actress and Playboy Playmate of the Month for July 1996^{[citation needed]}
• Jennifer Cole: actress and model
• Bonnie Conte was Miss Miami Beach Hawaiian Tropic
• Louise Glover: former Playboy Special Editions "Model of the Year"^{[citation needed]}
• Sandra Hubby: Playboy Playmate of the Month for March 2004^{[citation needed]}
• Dalene Kurtis: Playboy Playmate of the Month for September 2001 and one of People magazine's 50 most beautiful people in 2004^{[citation needed]}
• Sung Hi Lee: actress and very popular Playboy Special Editions model, featured in Playboy magazine's "Girls of Hawaiian Tropic" issue in 1995 and the companion video^{[citation needed]}
• Rochelle Loewen: former WWE diva and Playboy model; made cameo appearances on The Girls Next Door^{[citation needed]}
• Tilsa Lozano: Miss Playboy TV Latinoamerica & Iberia 2008, Playboy TV actress^{[citation needed]}
• Cassandra Lynn: Playboy Playmate of the Month for February 2006^{[citation needed]}
• Holly Madison: Playboy model and Hugh Hefner's former #1 girlfriend^{[citation needed]}
• Marla Maples:
• Yael Markovich: Miss International Israel 2012 and Miss Supranational Israel^{[citation needed]}
• Kalin Olson: Playboy Playmate of the Month for August 1997^{[citation needed]}
• Jocelyn Oxlade: model, singer, host, FHM Babe (Philippines); turned down a Playboy magazine offer worth $25,000 due to some personal reasons^{[citation needed]}
• Kirsten Price: nude model, contestant of the reality program My Bare Lady, porn star
• Tiffany Selby: model and member of the USA National Bikini Team^{[citation needed]}
• Andrea Stelzer
• Tiffany Taylor: Playboy Playmate of the Month for November 1998^{[citation needed]}
• Jennifer Thomas: Washington's finalist in the Miss Hawaiian Tropic USA competition in 2000;^[8] professional wrestler^{[citation needed]}
• Jamie Westenhiser: Playboy Playmate of the Month for May 2005^{[citation needed]}

• Official website
• Hawaiian Tropic Zone restaurant
• Hawaiian Tropic Zone review in New York Magazine