Eitan Muller (Hebrew: איתן מילר; Israel) is an Israeli professor of marketing at Stern School of Business at New York University whose research focuses on diffusion of innovation, new products and tech, and monetization and pricing.

Muller received his BSc in mathematics from the Technion - Israel Institute of Technology, then his MBA in marketing from Kellogg Graduate School of Management, Northwestern University. He completed his PhD in managerial economics from Kellogg Graduate School of Management at Northwestern University through its department of managerial economics and decision sciences. Muller received his first academic position as an assistant professor at the University of Pennsylvania Economics Department. Since then, he has held positions at the Hebrew University of Jerusalem, Tel Aviv University, Reichman University, and New York University.

Muller's research focuses on new product growth, innovation, and new product pricing.^{[citation needed]} He has published three books on new product growth and innovation.^{[citation needed]}

Muller has served as vice president of publication, European Marketing Academy (2017–2020),^[1] editor-in-chief, International Journal of Research in Marketing (2012–2015),^[2] and associate editor, Management Science (1990–2001). Muller has held editorial review board positions for the following publications: Technological Forecasting and Social Change (2003–2008), Marketing Science (1986–2002), Journal of Marketing (2003–2018), Journal of Marketing Research (1994–2020),^[3] and International Journal of Research in Marketing (2019–current).^[4]

Muller has more than 100 publications that have been cited over 24,000 times, with an h-index of 55.^[5][6]

• Vijay Mahajan, Eitan Muller, and Jerry Wind, New Product Diffusion Models, Boston: Kluwer Academic Publishers, 2000
• Eitan Muller, Renana Peres, and Vijay Mahajan, Innovation Diffusion and New Product Growth, Boston: MSI Publications, 2009
• Elie Ofek, Eitan Muller, and Barak Libai, Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services, Chicago: University of Chicago Press, 2016. Translated into Chinese and published in 2018 by CITIC press, Beijing

Muller has been a recipient of several industry and academic awards for his research, publications, and academic contributions which include among the rest the European Marketing Academy International Journal of Research in Marketing, Best Paper Award (2020),^[7] Provost Award for Faculty Research Excellence, Reichman University (2020),^[8] Distinguished Marketing Scholar Award of the European Marketing Academy (EMAC) (2019),^[9][10] Emerald Citation of Excellence Award (2016), European Marketing Academy International Journal of Research in Marketing Best Paper Award – finalist (2007 & 2010),^[11] European Marketing Academy International Journal of Research in Marketing Best Paper Award (1995).

• Eitan Muller Website
• Prof. Eitan Muller in New York University Website
• Prof. Eitan Muller in Tel Aviv University Website
• Eitan Muller publications indexed by Google Scholar
• Publications by Eitan Muller at ResearchGate