Deus Ex Machina (company)
| Industry | Retail |
|---|---|
| Founded | 2006 |
| Founders | Dare Jennings |
| Headquarters | , Australia |
Area served | Worldwide |
Key people | Federico Minoli (CEO and coowner) |
| Products | surf, snow and streetwear clothing |
| Website | deuscustoms |
Deus Ex Machina is designer of surf, snow, and street clothing.[1][2][3][4]
The company was founded in Sydney in 2006. In 2017, a controlling stake of 60% of the company was sold to a cabal of fashion businessmen primarily based in Milan which included Federico Minoli, who became CEO, Filippo Bassoli, Antonio Belloni the group managing director of LVMH, Ottavio Missoni, Santiago Fallonier, and Masaki Kato from Japan.[5][6] The company expanded to stores in Bali, Japan, Los Angeles, and Milan.[7]
Breitling SA teamd up with Deus Ex Machina to make a watch in 2021.[8][9][10][11][12]
See also
References
- ^ "How Motorcycle-Focused Lifestyle Brands Are Blending Cafe & Retail Experiences". Forbes.
- ^ "Deus Ex Machina's Berlin Store Has an Artificial Wave You Can Surf". 15 October 2020.
- ^ "Who Dares wins: Deus ex Machina founder set to sell up". 27 November 2015.
- ^ "All revved up with everywhere to go". 20 April 2012.
- ^ Stahl, Michael (2018-06-25). "How Dare Jennings attracted the attention of LVMH, taking Deus ex Machina to the world". Robb Report Australia and New Zealand. Retrieved 2025-01-09.
- ^ "Dare Jennings sells stake in Deus ex Machina to fashion's ultimate in-crowd". 25 October 2017.
- ^ Beeler, Jensen (2015-12-02). "LVMH to Acquire the Deus Ex Machina Brand?". Asphalt & Rubber. Retrieved 2025-01-09.
- ^ "Breitling Teams up with Australia's Most Iconic Motorbike Brand Deus on Stunning New Watch". 25 February 2021.
- ^ "Brietling Announce Partnership with Deus Ex Machina". 24 February 2021.
- ^ https://www.breitling.com/au-en/watches/premier/top-time/A233101A1A1/
- ^ "Breitling Top Time Deus Limited Edition".
- ^ "Breitling Launches Insanely Affordable Luxury Watch Subscription 'BreitlingSelect'". 25 April 2021.
