Cariuma
 | |
 | |
| Industry | Footwear |
|---|---|
| Founded | 2018 |
| Headquarters | Rio de Janeiro, Brazil |
| Products | Sneakers |
| Website | www |
Cariuma is a Brazilian footwear brand founded in 2018. The company's shoes are marketed as being produced in a sustainable manner using organic products like bamboo and cotton to make environmentally friendly footwear.[1]
History
The company was founded in 2018 by David Python and Fernando Porto while they were at Harvard University studying for their MBA. Python was recruited by a family run shoe company during his MBA and helped run the factory while Porto had previously started his own shoe company at 18 but went bankrupt at 23. Together, they decided to start a new shoe company with both of their knowledge and expertise.[2]
Social responsibility
As part of the company's core values, the founders wanted to ensure that the shoes they produced were not only sustainable for the environment but also that the company engaged in socially responsible work. Apart from using organic and vegan materials for its shoes, the company also engages in reforestation and helps plant trees in the Amazon rainforest.
Popularity
The driving force in the company's growth and popularity has been in the skating scene, where its shoes has become popular among skaters for its durability.[3] This has led the company to release skating shoes in addition to its regular sneakers. In September 2024 the German Minister of Climate and Economics, Robert Habeck, wears the Cariuma Catiba pro.
References
- ^ "CARIUMA Shoes Review: A Guide to Sustainable Sneakers". FARFETCH. 2021-12-16. Retrieved 2023-11-06.
- ^ "Meet Cariuma, a Sustainable and Ethical Shoe Brand That Truly Walks the Walk". The Manual. 2021-04-21. Retrieved 2023-11-06.
- ^ Marquis, Christopher. "How This Brand Is Bringing Ethical and Sustainable Values To Skate Culture". Forbes. Retrieved 2023-11-22.