WCIR-FM

Beckley, West Virginia
Broadcast area	Southern West Virginia
Frequency	103.7 MHz
Branding	103 CIR
Programming
Format	Contemporary Hit Radio
Ownership
Owner	Southern Communications (Southern Communications Corporation)
Sister stations	WAXS, WBKW, WTNJ, WWNR
History
First air date	1971
Call sign meaning	W Christianity In Radio Christ Is Risen former format
Technical information[1]
Licensing authority	FCC
Facility ID	61273
Class	B
ERP	5,000 watts
HAAT	452 meters
Transmitter coordinates	37°56′51.0″N 81°18′32.0″W / 37.947500°N 81.308889°W / 37.947500; -81.308889
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	103cir.com

WCIR-FM (103.7 MHz) is a contemporary hit radio formatted broadcast radio station licensed to Beckley, West Virginia, United States, serving Southern West Virginia. WCIR-FM is owned and operated by Southern Communications.

The station has an effective radiated power of 5,000 watts, but the height above average terrain of the station is 452 meters (1484 feet), meaning the station broadcasts farther than a typical 5,000 watt radio station that broadcasts at normal height. As a result, the station can be heard as far as Charleston, West Virginia.

WCIR-FM was named after WCIR-AM (Now WBKW) in 1971. WCIR-AM was a former Christian Contemporary radio station, hence the Christianity In Radio call letter meaning. The station is owned by Southern Communications. The radio station was a religious format until 1976, when it was changed to top 40 and known as The New 103 CIR. When the station flipped formats, announcers were Shane "Southern" Randall in mornings, Danny Robins in middays, Robert "Bob" Cannon in afternoons, Andy "Jack Daniels" Ridenour in nights and Jacque Bailey doing overnights. The station reached #1 status for quite a few years with this format.

• 103 CIR Online
• Facility details for Facility ID 61273 (WCIR-FM) in the FCC Licensing and Management System
• WCIR-FM in Nielsen Audio's FM station database