Tokyo Fashion Week
Tokyo Fashion Week (Japanese: 東京コレクション, also known as Tokyo Collection) is a fashion trade show held bi-annually in Tokyo, Japan. It is held twice a year with luxury, ready-to-wear, and streetwear brands presenting their spring collections and fall collections.
It is considered one of the "Big Five" global fashion weeks due to its frequent inclusion alongside the traditional "Big Four" weeks of New York, Paris, Milan, and London.[1][2][3] This characterization is disputed by others who note that Tokyo's international influence lags its peers who make up the traditional Big Four.[4][5] In recent years, promoting internationalization of Tokyo Fashion Week and Japan's fashion industry has been a key priority for industry leaders.[6][7]
Tokyo Fashion Week is particularly known as the world's leading showcase for avant-garde and experimental fashion, as well as Tokyo streetwear.[8][9][10] It is the largest fashion week in Asia.[4]
Since 2019, Rakuten, Japanese technology conglomerate, has been the title sponsor branding the event as the Rakuten Fashion Week Tokyo.[6] Prior title sponsors have included Amazon Fashion and Mercedes-Benz.[11][12] The 2020 show was canceled as a result of the COVID-19 pandemic.[13]
References
- ^ Ltd, Shiseido Co. "Shiseido Joins "Amazon Fashion Week TOKYO" as Official Cosmetics Sponsor | NEWS RELEASE | Shiseido Company". corp.shiseido.com (in Japanese). Retrieved 2023-12-19.
- ^ "Fashioning the City: Exploring Fashion Cultures, Structures and Systems". Royal College of Art. 27 January 2012. Retrieved 2 May 2014.
- ^ "Largest Fashion Events in The World That You Know in 2022". fashinnovation.nyc. 2022-04-10. Retrieved 2023-12-19.
- ^ a b "Can Tokyo Fashion Week get back on track?". Vogue Business. 2023-09-05. Retrieved 2023-12-19.
- ^ "Worldview: A Bathing Ape Taps Rakuten for 30th Anniversary Show in Tokyo". The Business of Fashion. 2023-07-25. Retrieved 2023-12-19.
- ^ a b Douglass, Rachel (2023-09-06). "Rakuten Fashion Week Tokyo and its growing emphasis on global inclusion". FashionUnited. Retrieved 2023-12-19.
- ^ "TOKYO'S FASHION WEEK IS BACK AND BIGGER THAN EVER". ELLE. 2011-10-17. Retrieved 2023-12-19.
- ^ "The Best Street Style From Tokyo Fashion Week". British Vogue. 2019-03-21. Retrieved 2023-12-19.
- ^ Mau, Dhani (2023-03-23). "Tokyo Fashion Week Street Style Rejects Every Fashion Rule You've Ever Heard". Fashionista. Retrieved 2023-12-19.
- ^ "Article: Beyond the Big Four: The Fashion Weeks You Need to Know About | Fashion Minority Report". fashionminorityreport.com. Retrieved 2023-12-19.
- ^ 草野貴俊 (2019-06-25). "東コレ公式から冠スポンサー、アマゾンの名前が消える". WWDJAPAN (in Japanese). Retrieved 2023-12-19.
- ^ "ベンツからアマゾンへ 東京ファッション・ウイークの冠スポンサーが交代". WWDJAPAN (in Japanese). 2016-07-20. Retrieved 2023-12-19.
- ^ "「Rakuten Fashion Week TOKYO 2020 A/W」開催中止のお知らせ | Rakuten Fashion Week TOKYO（楽天ファッション・ウィーク東京）". rakutenfashionweektokyo.com (in Japanese). Retrieved 2023-12-19.