Sufi rock or Sufi folk rock is a subgenre of rock music that combines rock with classical Islamic Sufi music traditions. It emerged in the early 1990s and became widely popular in the late 1990s in Pakistan and Turkey. The term "Sufi rock" was coined in 1993 by writer Nadeem F. Paracha to define the Pakistani band Junoon, who pioneered the process of fusing conventional rock music with folk Sufi music and imagery.[1][2][3]