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| sat serv 1 = [[Directv]]
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| cable chan 1 = On select systems
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| cable serv 2 = [[Comcast]]
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'''El Rey''' is an upcoming [[English language]] American [[cable television]] network targeting Latino audiences to be launched by [[Robert Rodriguez]] in 2013 in a deal with [[Comcast]].
'''El Rey''' is an [[English language]] American [[cable television]] network targeting Latino audiences launched by [[Robert Rodriguez]] in 2013 in a deal with [[Comcast]].


==History==
==History==

Revision as of 02:40, 2 January 2014

El Rey
CountryUnited States
HeadquartersCA
Programming
Language(s)English
Ownership
OwnerComcast

El Rey is an English language American cable television network targeting Latino audiences launched by Robert Rodriguez in 2013 in a deal with Comcast.

History

As part of its arrangement to acquire a minority interest in NBCUniversal, Comcast Corporation committed to carry several minority-owned channels.[1] The arrangement followed pressure led by Maxine Waters in congressional hearings.[2] In April 2011, Comcast solicited proposals for minority owned networks.[3] In February 2012, Comcast announced distribution arrangements for four networks, including El Rey.[4] The four announced networks and six forthcoming stations are being chosen from among in excess of 100 proposals to begin airing by 2020.[5]

Business plan

Rodriguez has partnered with FactoryMade Ventures executives John Fogelman and Cristina Patwa. The network plans to target Latino audiences with an English-language general entertainment network. The network plans to distribute reality, scripted and animated series, movies, documentaries, news, music, comedy and sports programming by December 2013.[4] Comcast has stated that the network "...will prominently feature Hispanic producers, celebrities and public figures..."[6] The network will target second- and third-generation Latinos who are often bilingual but speak English as their primary language.[7] The network hopes to succeed at a higher level than prior attempts to service the same demographic because of the commitment from Comcast.[7]

Broadcast

The network is to air on the digital basic service in some of Comcasts' systems.[5] Comcast has announced that the network is expected to debut by January 2014.[6] In August 2012, the network announced that its CEO is Antoinette Alfonso Zel.[8] As of 14 May 2013, the network planned to launch in December 15, 2013, following an investment from Univision.[9][10] Time Warner Cable will be among the first cable companies to offer El Rey Network.[11]

Original Productions

In November 2013, it was announced that the production of 'From Dusk Till Dawn: The Series' had already begun. [12]

Notes

  1. ^ Stelter, Brian (2012-02-20). "Hip Hop Mogul to Unveil Plan for Music Cable Channel". The New York Times. Retrieved 2012-02-24.
  2. ^ Braxton, Greg and Meg James (2012-02-21). "Laker legend to launch a TV network:Magic Johnson's channel, Aspire, will be carried by Comcast and focus on blacks". Los Angeles Times. Retrieved 2012-02-24.
  3. ^ Jensen, David (2011-04-04). "Comcast Begins Effort to Launch 10 Independent Networks". Comcast. Retrieved 2012-02-24.
  4. ^ a b Guthrie, Marisa (2012-02-21). "Comcast to Launch Networks Backed by Sean Combs, Magic Johnson and Robert Rodriguez". The Hollywood Reporter. Retrieved 2012-02-24.
  5. ^ a b "Comcast to start new minority-owned cable channels". Sports Illustrated. 2012-02-21. Retrieved 2012-02-24.
  6. ^ a b Molloy, Tim. "Comcast Announces New Networks With Magic Johnson, Sean Combs, Robert Rodriguez". Reuters. Retrieved 2012-02-24.
  7. ^ a b Gratereaux, Alexandra (2012-02-21). "Robert Rodriguez Wants You for New Network Channel". Fox News. Retrieved 2012-02-24.
  8. ^ "El Rey Network Announces Antoinette Alfonso Zel As CEO". PR Newswire. 2012-08-06. Retrieved 2013-08-24.
  9. ^ "Univision Communications and El Rey Network Announce Strategic Partnership, Unveil Upcoming Scripted Series". Univision. 2013-05-14. Retrieved 2013-08-24.
  10. ^ "Univision pairs with Rodriguez on El Rey network". Associated Press. 2013-05-14. Retrieved 2013-08-24.
  11. ^ "Univision, Time Warner Cable strike new distribution deal". Los Angeles Times. 2013-10-09. Retrieved 2013-10-09.
  12. ^ T2's Robert Patrick & More Join 'From Dusk Till Dawn: The Series', by Craig Hunter