"Power" is a song by South Korean rapper and singer-songwriter G-Dragon. It was released through Galaxy Corporation and Empire on October 31, 2024, as the lead single from his upcoming third studio album, Übermensch (2025). His first release in over seven years and his first release since departing from YG Entertainment in 2023, "Power" was written by G-Dragon whilst production was handled by himself, Tommy Brown, Theron Thomas and Steven Franks.
Background and composition
On October 30, 2024, G-Dragon unveiled a promotional clip featuring "Power" as background music, and previewed the full song during a livestream on Instagram. During the broadcast of You Quiz on the Block that was aired the same day, G-Dragon commented, "'Power' is a song about strength. For me, strength is 'music.' During my seven-year hiatus, I realized the incredible influence of media as a third-party observer. This song satirizes the power of media and conveys a desire to blend various forms of strength harmoniously."[2][3] The song was released under a partnership with his agency Galaxy Corporation, and Empire Distribution the following day.[4]
Music video and promotion
On October 8, it was reported that G-Dragon had begun filming the music video for his upcoming single.[5] The video features a continuous, single-take shot of G-Dragon moving through different sets, such as a television station, a construction site, a newsroom, and a subway train.[6]