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Fratelli Branca

A bottle of Fernet-Branca

Fratelli Branca (formal name: Fratelli Branca Distillerie S.r.l.) is a distillery based in Milan, Italy, that was founded in 1845. Fratelli Branca makes an amaro digestif, Fernet-Branca.[1]

History

The distillery was foundded in 1845. In 1925, Fratelli Branca opened its first and only production plant outside Italy in Argentina, the country that consumes the most Fernet-Branca due to the popularity of the fernet con coca cocktail.[2][3] During the following decade, the founder was joined by his sons Luigi (1833–1886), Giuseppe (1837–1888) and Stefano (1843–1891), who focused on strengthening the distribution network in Italy and abroad. On the death of Stefano Branca in 1891, a few years after that of his father and brothers, his wife Maria Branca Scala took charge of the management of a company that at that time had about fifty employees and over 300 workers, and which was awarded the following year by the Ministry of Agriculture and Commerce for being among the most distinguished companies in exporting. In 1905, the company's trademark was officially registered—an eagle with spread wings that claw a bottle with the world below—destined for lasting notoriety and conceived by the painter Leopoldo Metlicovitz, exponent of the artistic movement of Liberty and one of the fathers of modern poster design. Italian advertising.[4] In 2001, the company purchased from the Carpano family of Turin the rights to produce Punt e Mes.[5]

The Fratelli Branca distillery, the Branca Real Estate and the Centro Studi Fratelli Branca are owned by to Branca International, a holding company controlled by the Branca family. Niccolò Branca is President and CEO. In 2017 Branca International recorded revenues of 364.6 million euros, up 12% compared to 2016.[6]

Brands

Grappa Candolini

References

  1. ^ "Fernet Branca". Fratelli Branca Distillerie S.r.l. Archived from the original on 2017-02-13. Retrieved 2010-08-01.
  2. ^ "Argentina, spopola il Fernet". Libero (in Italian). August 13, 2009. Archived from the original on January 12, 2016. Retrieved June 16, 2020.
  3. ^ "Frateli Branca Destilerías - Institucional". 2020-05-31. Con las migraciones italianas de fines del siglo XIX llegó Fernet Branca a la Argentina. Debido a su gran aceptación, la compañía decidió en 1925 que la empresa Hofer & C. de Buenos Aires -concesionaria exclusiva para la venta del famoso "amaro" italiano- elaborara la bebida a partir del extracto enviado desde la casa matriz italiana.
  4. ^ "Scheda Protagonista - Imprese". www.imprese.san.beniculturali.it. Retrieved 2022-05-15.
  5. ^ Ciappi, Andrea (May 2005). "Not Just Fernet". Chianti Classico Magazine. Archived from the original on 2007-08-27. Retrieved 2007-09-18.
  6. ^ Pascucci, Andrea (2008). Calcolo stocastico per la finanza. Unitext. doi:10.1007/978-88-470-0601-0. ISBN 978-88-470-0600-3. ISSN 2038-5714.


Quelle: https://en.wikipedia.org/wiki/Fratelli_Branca