Because it is a screenshot of an operating system any other image would tarnish or misrepresent the concept conveyed
Fair useFair use of copyrighted material in the context of Windows Phone//en.wikipedia.org/wiki/File:WinPhoneUpdate.jpgtrue
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Microsoft product screenshot, used with permission from Microsoft.
This image is a copyrighted screenshot of a commercially released computer software product owned by Microsoft Corporation. Microsoft Corporation allows screenshots of its commercially released computer software products for use in advertising, documentations, educational materials, videos and web sites as long as they are not obscene or pornographic, are not disparaging, defamatory, or libelous to Microsoft, and are not digitally altered (except for being resized).
For permission to be granted by Microsoft for any uses allowed by these guidelines, you must comply with the following four requirements:
If your use includes references to a Microsoft product, you must use the full name of the product. When referencing any Microsoft trademarks, follow the General Microsoft Trademark Guidelines.
You may link to content from Microsoft by using either a plain text link with words such as "This way to Microsoft.com" or by participating in an applicable Link Logo program. No other images may be used as a link to a Microsoft site.
You must include this following statement: "Used with permission from Microsoft."
Your use may not be obscene or pornographic, and you may not be disparaging, defamatory, or libelous to Microsoft, any of its products, or any other person or entity.
If you wish to benefit from Microsoft's automatic permission grant, you may not use screenshots of Microsoft product boot-up screens, opening screens, "splash screens", or screens from beta release products or other products that have not been commercially released. You may use other screenshots in advertising, in documentation (including educational brochures), in tutorial books, in videotapes, or on Web sites, provided that, in addition to the requirements above, you:
Do not alter the screenshot except to resize it.
Do not use portions of screenshots.
Do not include screenshots in your product user interface.
Do not use screenshots that contain third-party content.
Do not use screenshots that contain an image of an identifiable individual.
Fair use
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