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Richard Levine is an American filmmaker and director known for his avant-garde approach to music videos and advertising.

Early Career and Independent Filmmaking

Levine began his career as an independent filmmaker, producing works showcased at venues such as the Berlin Film Festival, the Museum of Modern Art (MoMA) in New York, and the Musée Contemporain & Beaubourg in Paris. Notably, his film "War Stories" was featured at the Whitney Museum's Retrospective of 20th Century American Art.

Another significant work from this period is "In the Eye of the Child" (1979), a 16mm silent film that delves into the workings of memory and emotion.

Music Video Direction

In the mid-1980s, Levine transitioned into directing music videos, collaborating with major labels like Warner Brothers, Sony, and Universal Music. His music video work includes:

• The Smiths' "How Soon Is Now?" (1985)
• Lisa Lisa & Cult Jam's "I Wonder If I Take You Home" (1985)
• Suzanne Vega featuring Joe Jackson's "Left of Center" (1986)
• 'Til Tuesday's "What About Love" (1986)
• Lionel Richie's "Se La" (1987)
• Chicago's "You're Not Alone" (1989)
• Dan Hartman's "Waiting to See You" (1986)

Advertising and Commercial Work

In the 90's, Levine transitioned to directing commercials such as Nike's "Revolution Kids," which featured the Beatles' song "Revolution." He also created spots for Miller Beer, the NFL, and Coca-Cola.

https://www.sfcinematheque.org/the_lenses_of_time_temporal_contradictions_11_20_1994/ https://film-makerscoop.com/catalogue/richard-levine-in-the-eye-of-the-child