NotYiky is a Swedish YouTube content creator who launched his channel in 2021. He specializes in short videos, with a particular emphasis on football (soccer) content. As of January 2025, his channel boasts over 872,000 subscribers and more than 532 million video views.

His content is characterized by a humorous and creative approach to football-related memes, which has resonated with a wide audience, contributing to his rapid growth and popularity on the platform.